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International Marketing Assignment Solution - Zenith pizza

This assignment is for Unit 40/43 International Marketing in the Pearson BTEC LEVEL 5 HND in Business (QCF) course at LSME. The assignment aims to introduce students to various methods organizations use to coordinate their international marketing efforts, evaluate entry to international markets, and define key success factors and advantages of trading blocs for firms.

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Added on  2020-11-12

International Marketing Assignment Solution - Zenith pizza

This assignment is for Unit 40/43 International Marketing in the Pearson BTEC LEVEL 5 HND in Business (QCF) course at LSME. The assignment aims to introduce students to various methods organizations use to coordinate their international marketing efforts, evaluate entry to international markets, and define key success factors and advantages of trading blocs for firms.

   Added on 2020-11-12

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International Marketing Assignment Solution - Zenith pizza_1
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3TASK 2............................................................................................................................................6TASK 3............................................................................................................................................8TASK 4..........................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
International Marketing Assignment Solution - Zenith pizza_2
INTRODUCTION International marketing refers to developing and implementing various principles of marketingso that, organization can satisfy the needs of different categories of customers that are residing inother than domestic country in which the company is situated. The main objective ofinternational marketing is to conduct different marketing activities in more than onecountry(Zhao, 2017).Nowadays companies are tapping global market due to increase in the competition in domesticmarket. The Report is based on Zenith pizza which is going to launch its products in Japan. Thecompany has chosen Japan because Zenith pizza can easily satisfy the demands of Japanesepeople for different flavours of pizza. The assignment will help to provide completeunderstanding of the importance of international marketing, it will also describe the factors thatmay impact the marketing of Zenith Pizza. It will also explain the strategies to enter into amarket. Also provide understanding of debate on global and local marketing, import and exportetc.TASK 1Scope and key concepts of international marketing.International marketing helps a company to perform various activities so that, it can deliverproducts and services in more than one country to maximise the profits. International marketing has a wide scope because global marketing provides the organizationvarious opportunities for selling the products. It provides an opportunity for importing goodsfrom one country and offering it to another countries. According to Choi, J. and Yeniyurt, (2015) Companies can easily sell its goods and services ininternational markets. International marketing helps an organization to move beyond thedomestic markets it will help the company to increase its sales and revenue. Company will beable to consider different ways such as contractual agreements, joint venture for entering inglobal marketAccording to Kraak, (2019) international marketing helps the firm to expand the existingbusiness in other countries. Also helps to improve brand identity of the company.Analysis of global business market -
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Zenith pizza will apply PESTLE analysis for analysing the global business market of Japan formarketing the products of the company at international level.Political-Political factors explains the extent to which the actions of Government can influence aparticular industry. There are various political factors that will affect international marketing ofZenith pizza are as follows-Zenith pizza has to comply various regulations of the Japanese Government related withthe process of food processing. Example – regulations related with processing of pizzaetc.Zenith pizza has to collaborate with pressure groups, non-governmental organizations of Japanso that, company can contribute to the development of communities.Economic-Economic factors are related with economy of the country that directly affects the performanceof firm. There are various economic factors that will affect international marketing of Zenithpizza are as follows-Talented workforce is available in Japan this will help Zenith pizza for providing bettercustomer services and also help to grab global opportunities.The fluctuations in currency of Japan may impact the operations of Zenith pizza.Social-Social factors exists in the social environment in which the firm is operating. There are varioussocial factors that will affect international marketing of Zenith pizza are as follows-Majority of the population in Japan is consisted of young population. This will help thecompany to satisfy the needs of different flavours of pizza.Different modes of marketing is emerging in Japan. Zenith pizza can use these marketingtechniques for securing a better market position in food sector of Japan. Technological-Technological factors are related with the technology that may impact the operations of theindustry. There are various technological factors that will affect international marketing ofZenith pizza are as follows-Zenith pizza has to closely monitor the developments that are emerging in the technology
International Marketing Assignment Solution - Zenith pizza_4

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