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Unit 40-43 International Business

This assignment focuses on international marketing and requires the student to define international marketing, analyze the global business environment, and explore different strategies for entering the international market. The student will also evaluate entry into international markets and discuss the advantages of trading blocs for firms like Zenith Pizza.

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Added on  2020-10-23

Unit 40-43 International Business

This assignment focuses on international marketing and requires the student to define international marketing, analyze the global business environment, and explore different strategies for entering the international market. The student will also evaluate entry into international markets and discuss the advantages of trading blocs for firms like Zenith Pizza.

   Added on 2020-10-23

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Unit 40-43INTERNATIONALBUSINESS
Unit 40-43 International Business_1
Table of ContentsINTRODUCTION.........................................................................................................................1TASK 1........................................................................................................................................11. International marketing........................................................................................................12. Analysis of macro environment...........................................................................................13. Reasons for a business to operate in global market............................................................24. Analysis of strategies to enter into the international market.................................................25. Importance of marketing......................................................................................................26. Analysis of internal environment..........................................................................................2TASK 2........................................................................................................................................31. Market strategy....................................................................................................................32. Importance of organisation..................................................................................................33. Evaluation of strategies.......................................................................................................34. Explain market evaluation in international market...............................................................45. Market evaluation process...................................................................................................46. Explanation of trading blocs and agreement........................................................................47. Expansion in two international market.................................................................................58. Barriers in international market............................................................................................5Task 3..........................................................................................................................................51.Difference between global and local marketing....................................................................52.Service vs Merchandise.......................................................................................................53.Advantages and Disadvantages of Importing and Exporting ...............................................54.Forces affecting Zenith Pizza...............................................................................................65.Element of Marketing Plan...................................................................................................66.Critically explain the importing and exporting.......................................................................67.Recommendations based on research and personal opinion...............................................7TASK 4........................................................................................................................................71.Introduction of the organisation and its current market.........................................................72.Marketing approaches to enter in international market.........................................................73.Pros and cons of marketing approaches..............................................................................84.Comparison of home and international orientation...............................................................85.Various methods to maximize Zenith pizza in international market......................................86.Conclusion...........................................................................................................................9
Unit 40-43 International Business_2
CONCLUSION.............................................................................................................................9REFERENCES..........................................................................................................................10•••••••
Unit 40-43 International Business_3
INTRODUCTIONInternational marketing is the application of marketing principles to fulfil the needs anddesires of customers all over the world (De Mooij, 2015). It is the marketing activities more thanin one country. This report explains the market entry of Zenith Pizza in international market byanalysing the macro and micro environment and also describes the various strategies to enterinto the new market. This report also explains the market strategy and the market evaluationprocess to choose the new market in different countries. It also analyses the different strategieswhich could help Zenith Pizza to enter in the global market and done a proper SWOT analysis todetermine the opportunities and threats in international market. Zenith pizza uses differentmarket strategies to enter the right international market i.e. China which has higher GDP growthand don the evaluation process for entering into the market. It also describe importing andexporting which can be adopted through local and global approach and barriers in internationalmarketing.TASK 11. International marketingInternational marketing can act as a tool to analyse and satisfy requirements and needsof global consumer in different parts of the world and can relate the profitability of the existingmarket to global market in terms of competition, product, price and promotion. There aregenerally three types which includes orientation to foreign trade, how to sale goods and servicesin new markets and orientation to international marketing. Selling goods and services in abroadmarkets can help the Zenith pizza to boost its brand recognition, and expand its business byproviding quality products and services rather than selling in local market. This is the mainreason of Zenith Pizza to enter in the international market to expand its business across theglobe.2. Analysis of macro environmentZenith is planning to operate in China, therefore, analysis of global businessenvironment are a done through pestle model.Political:The factors like tax policy, trade restriction can affect the Zenith pizza to enter in theforeign market but government of China is focused on growth of e-commerce which can help thecompany to increase its sales.Economic: Due to the impact of unemployment rates is affecting Zenith pizza and variousfactors which can boost Zenith profitability in China such as high GDP growth rate, low cost of
Unit 40-43 International Business_4

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