International Marketing Assignment - Zenith Pizza
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Added on 2020-10-05
International Marketing Assignment - Zenith Pizza
Added on 2020-10-05
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International marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Scope and key concepts of international marketing....................................................................1Analysis of the global business environment and its routes ......................................................2Opportunities and threats ............................................................................................................3The rationale for Zenith Pizza entering foreign market...............................................................4TASK 2............................................................................................................................................4Briefly explain market strategy and draw on the importance for Zenith Pizza plan for foreignmarket .........................................................................................................................................4Different market entry strategies, including the advantages and disadvantages ........................5Apply the market evaluation criteria, entry strategies and also make recommendations thatcould help Zenith Pizza to gain global presence. ........................................................................6Tariff and non tariff barriers for international market.................................................................7Adopt marketing strategies..........................................................................................................7Task 3 ..............................................................................................................................................7Global and local marketing and Merchandise and service import and export ............................7Merchandise and service import and export ...............................................................................8product, pricing, promotional and distribution approaches differ in a variety of internationalcontexts........................................................................................................................................8Company uses various approach to expand their business .........................................................8Zenith Pizza should adopt a global or local approach and highlighting the implication.............9import and export process............................................................................................................9Marketing mix..............................................................................................................................9CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONInternational marketing helps to identify the different needs and wants of the customeracross the national borders (Moon and Oh, 2017). It is helps to manage the different marketingactivities in different nations, it also called as global marketing. Designing the differentmarketing activities such as marketing mix (product, price, place, promotion, physical evidence,process) all over the world and making according to the different needs' and wants of the people.Zenith Pizza is providing the variety of pizza in all over the world.The report will highlight the concept of international marketing in the context ofincreasing growth of Zenith Pizza in the international market. Further more, it will examine thevarious routes of entering in the international market to expand the product in all over the worldalso describe the different factor which affect the business of Zenith Pizza. Later project willanalysis the opportunities and threats of the Zenith Pizza in the context of international market.Later It will examine the different ways of entering in the market also explain the advantages anddisadvantage of each. Moreover, report will describe the recommendations that could help ZenithPizza to gain global presence with the help of entry strategies. It will also examine all the activitywhich describes the local and global market. TASK 1Scope and key concepts of international marketingThe concept of international market it is that the global market helps to company forprovide many doors of entering in the different markets to expand their business in theinternational market. Further, it helps to provide the best opportunity for enhancement thecustomer base while expand the business(Armstrong, G. and et.al 2015). As well as it alsoprovide the opportunity to build the good relationship with the other businesses within the sameindustry it could be help to increase the brand values also increase the customer base forenhanced the performance of the company.Describe the scope of international marketOnline platforms Online platform is the best scope of enhance the business. The improvement intechnology helps to business that firm use the online platforms to expand their business in allover the world that customer easily purchase the product through online platforms which leads1
the sale of the product. Further, online platform is the best way to increase the market ininternational market.Commercial policies Many Business enter in the international market by designing their own rules anddifferent policies that suits the vision and mission of the company and requirements. Differentrules and regulation of the country is affect the policies of the firm. International marketing researchInternational market is essential for generating the high revenue, as its dealing with thelarge market. The research is help to the business for provide the proper knowledge about thetarget audience, needs and wants of the customer and different buying behaviour (Armstrong, G.and et.al 2015 ). So market research is provide the brief information to the company so makesbetter planning for launching the product such as different sales promotional techniques.Analysis of the global business environment and its routes Technological environment International market helps to Zenith Pizza for enhance the performance of the business inacross the national borders (Bajac, Palacios and Minton, 2018. ). It provides the differentadvantages of the firm such as elaborate the largest customer base while increase the profitmargin of the Zenith Pizza. Further, Zenith Pizza may choose the best strategies for expand thebusiness also helps to reduce cost because the technology of online and social media advertisingcan reduce the cost of international marketing as compare to the domestic market. Social environmentInternational market not only provide the opportunities it also helps to enhance the goodrelationship and increase customer base. Zenith Pizza can make the best relationship with thecustomer and different businesses to increase the long term relationship they provide the healthyfood products to the customer. When zenith pizza focus on making the good relationship andprovide the healthy product to the customer it helps to their business for lifetime that theymaintain the good relationship with others and thus its helps to increase the value of brand.Political influences Political factor affect the business when they enter in the international market there aremany activities such as legislation, taxation, trade regulations etc. which affects the business. So2
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