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International Marketing -NIKE

   

Added on  2020-11-23

9 Pages2542 Words44 Views
InternationalMarketing
International Marketing -NIKE_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Evaluate how some drivers of globalisation can help NIKE expand in this new market.......12. Analyse the nature of the global environment........................................................................23. Identify and justify one specific target market within the UK that the NIKE should targetimmediately.................................................................................................................................34. One type of global International Strategy method that NIKE should use to grow in globalmarkets........................................................................................................................................35. International Market Entry strategy is more appropriate for NIKE to enter and grow in theUK market...................................................................................................................................5CONCLUSION ...............................................................................................................................5REFRENCES...................................................................................................................................7
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INTRODUCTIONInternational marketing is a worldwide concept that consider effectiveness of operationaland functional approaches in order to meet global objectives of an organisation (Akaka, Vargo &Lusch, 2013). For these kind of practices, management of an organisation needs to implementingstrategic planning that assist in determining appropriate ways for accomplishment ofpredetermined objectives across national boundaries. This reports is based on Nike which is amultinational corporation that deals in footwear, accessories, apparel and sport services. Theorganisation is planning to entering in UK market with new range of Sporting Helmets. Thisreport is going to determine drivers of globalisation and a effective analysis on the nature of theglobal environment . It also ascertained target market of Nike, global international strategy aswell as market entry planning practices for desired growth. MAIN BODY1. Evaluate how some drivers of globalisation can help NIKE expand in this new marketGlobalisation is a wide concept that initiate an organisation to expand their businessoperation at international boundaries. These kind of activities assist in maximising businessstructure in different countries (Berthon & et. al., 2012). Through this, Nike can easily enhanceopportunity for building direct connection with multinational service users. Government of UKpromote these kind of businesses for effective expansion that aid in economy developmentpractices. For this, governmental authorities design a specific framework with the help ofdifferent legislation that requires to implement properly for effective enlargement. Thesebusiness ideas of Nike improving living standard of individuals by providing new and qualityproducts to them. In this procedure, different drivers of Globalisation can help Nike to expandtheir business in new market as - Technological drivers – This is a most effective and impactful driver of globalisationthat enhance possibility of moving goods and services at different location. Nike basicallyimplement advance technique in the procedure of manufacturing, promoting, marketing anddelivering practices. Through this, Nike can easily expand their business in UK by monitoringand operating business activities effectively.Market drivers – Nike is most popular organisation that introduce their products andservices on the basis of market demand and requirement. Organisation having a plan to1
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