NIke International Marketing Strategy - PDF

   

Added on  2020-12-30

12 Pages2694 Words216 Views
International Marketing
NIke International Marketing Strategy - PDF_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................31. Evaluate how some drivers of globalisation can help NIKE expand in this new market. .32. Analyse the nature of the global environment....................................................................43. Identify and justify one specific target market within the UK that the NIKE should targetimmediately............................................................................................................................54. One type of global International Strategy method that NIKE should use to grow in globalmarkets...................................................................................................................................55. International Market Entry strategy is more appropriate for NIKE to enter and grow in theUK market..............................................................................................................................6CONCLUSION ...............................................................................................................................7REFRENCES...................................................................................................................................8.........................................................................................................................................................9
NIke International Marketing Strategy - PDF_2
INTRODUCTIONInternational marketing is the application of marketing principles to satisfied the variedneeds and wants of different people who resist across the national borders. In simple term it canbe said that, marketing activities which are undertaken in more than one nation is known asinternational and global marketing (Akaka, Vargo, and Lusch, 2013). This report is based onNIKE which is Apparel, Accessories and sports equipment company. It is founded in 1964 on25th January by Bill Bowerman and Phil Knight. Respective organisation is US multinationalfashion brand which is now entering in the market of UK with new product. This assignment isgoing to throw light on some drivers of globalisation as well as analyse the nature of globalenvironment. Moreover, it will identify specific target market for NIKE and several other factorsrelated to business expansion. MAIN BODY1. Evaluate how some drivers of globalisation can help NIKE expand in this new marketGlobalisation is the procedure which initiate by the organisation to developinternationally or start operation on an international market. It is an integration between thecompanies, people and governments. Government policies are designed to open the economicsboth domestically and internationally to assist the development and improvised the livingstandard of the people. In social term, globalisation represent the interaction among globalpublication, the exchange of ideas and values among different cultures (Berthon and et.al., 2012).However theses polices are created an international market that has benefited multinationalcorporation evaluating worldwide to detriment among different businesses culture etc.. There aresome drivers of globalisation which help them in entering in market of UK with new product i.e.,smart watch or fitness tracker. Technological Drivers – This is the factor which make globalisation easy for people,goods and ideas for moving all over the world. For instance, advancement istransportation, telecommunication and automation result in easy entering for NIKE in themarket of UK with smart watch. Because through transportation export and import willbe easy and telephone communication help in transferring information and data easily. Cost Drivers – Cost is the term which vary from nation to nation and NIKE can takeadvantage of this factor (Hakansson, 2015). Other cost drivers to globalization are the
NIke International Marketing Strategy - PDF_3
opportunity to build global scale economies and the high product development costsnowadays. But respective organisation is offering affordable price to their existing aswell as potential customers in market area. (Source: Unisex smart watch, 2018)Illustration 1: Unisex smart watch
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