International Marketing Assignment (pdf)
Introduction to methods organizations use to coordinate their marketing efforts in an international context
18 Pages5911 Words330 Views
Added on 2020-12-30
International Marketing Assignment (pdf)
Introduction to methods organizations use to coordinate their marketing efforts in an international context
Added on 2020-12-30
ShareRelated Documents
International marketing
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1 Analysing the scope and key concepts of international marketing...................................3Analysis of the global business environment of food industry and explains the different routethey could adopt..........................................................................................................................4Critically analysis of the opportunities and threats marketing internationally presents.............6TASK 2............................................................................................................................................7Explaining the different entry strategies, including the advantage.............................................7Evaluating the marketing criteria, entry strategies and also make recommendation that couldhelp company to gain global presence. ......................................................................................9Explaining the importance of international trading bloc to the team with different tariff andno-tariff barrier..........................................................................................................................10Explaining the different marketing strategies for various markets to overcome barriers tointernational trading..................................................................................................................11TASK 3..........................................................................................................................................12Identifying the key elements in the global vs local business and difference betweenmerchandising and services import and export along with advantage and disadvantage.........12Explaining the product, pricing, promotional and distribution approach differ in internationalcontext.......................................................................................................................................13Evaluating the context in which organisation Zenith Pizza should adopt a global or localapproach ...................................................................................................................................13Applying the import and export process ..................................................................................14TASK 4..........................................................................................................................................15Explaining the different marketing approaches that company could adopt..............................15Recommendation and justification that can maximize the various methods ...........................16CONCLUSION..............................................................................................................................17REFERENCES .............................................................................................................................18
INTRODUCTIONInternational Marketing is the application of marketing principles to satisfy the variedneeds and wants of different people residing across the national borders. Simply, internationalmarketing is the process of undertaking the marketing activities of more than one nation. Presentstudy is based on International marketing. Study will explain the concept of global businessenvironment in which Zenith Pizza will be operating into the China market. The reason to selectChina is that its population is more fond of fast food. In other words, study also discussing theopportunities and threats that marketing internationally presents to Zenith Pizza in theinternational market. It also explains the different market entry strategies, including the advantage andadvantage of each as well in the report. Therefore, report aim is to identify the key elements inthe global vs local debate that explains the main differences. At the end of the segment willexplain about the approaches that could be used by the company. TASK 1 Analysing the scope and key concepts of international marketingInternational marketing is defined as the performance of business activities designed toplan, price, promote and direct the flow of a company goods and services to consumers or usersin more than one nation for a profit earning. International marketing is the best way to promotethe business activities and get enough opportunities to enhance the company growth as well. Zenith Pizza is the small based Pizza company who recently face high level ofcompetition due to which its sales fall down. So in order to leverage the sales of the company.They will plan to launch new outlet and take the business into international market.Scope of international marketing Imports : Imports products for a brand works the same way like as it does for a wholecountry (Acharya, 2016). In the process of imports where the company buy a product or servicesand then resale the products to the potential customers. Sometimes, company take help fromanother country to buy products just to make them stable and maintained in the competitivemarket. Exports : Export is the another most essential international scope that helps ZenithPizzas to get some more new attraction and satisfactory results and growth. In the process ofexporting where the company expose itself to the another city or place at the very first time tojust get the business higher and more popular. Besides, by earning profit from the market
company can easily meet out the costs of imports, covering up the costs of development as wellas ripening profits (Andrews and et. al., 2016). Both the imports and exports help in expandingthe reach to the targets. Contractual Agreements : This is the another scope of international market thatcompany could get and get customer reach as well. International marketing is the best chance oropportunity for local companies to expose the market and do a lot more business. In other words,contractual agreements with other companies is the another form of licensing or co-production oreven of technical assistance. This process can help Zenith to regain the market growth andprofitability chances for the company. Concept of international marketingThe main purpose of international marketing is to expose national business to theinternational market (Blythe and Martin, 2019). This chance or opportunity could provide bundleof possibilities to enter into the international market. This process can be done through threesimple phases such as orientation to foreign trade, Guidance to sales in foreign markets,orientation to international marketing. Analysis of the global business environment of food industry and explains the different routethey could adoptAnalysis of the industryZenith Pizzas is a fast food restaurant in UK that contains and known for its range ofPizzas. In the context of Global business environment of food industry been very much popularand leading generating task. The most important and challenging factor through food industry gethighly affected which is healthier options (De Mooij, 2018). Zenith Pizza will plan to movebusiness in China market. Food & Beverages market of China is very competitive andchallenging due to already existence of high competition. Political : The most affected factor in the business environment which influenced byuncertainties of policies of food industry. It is a trends and healthier options on the menus aspublic health policies are pushing for foods with lower sodium and sugar intakes. In presenttime, company is required to adopt proper food safety precautions to get the best outcomes. Economical : In which Zenith will plan to enter in the market the most affected factor isunemployment rate that might affect the food industry as well. Recession is the another reasonand factor that influence food industry in several manners. Apart from that, it helps to generate
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
International Marketing Assignment - Zenith Pizzalg...
|15
|3791
|274
(PDF) International Marketing Assignment Samplelg...
|16
|5121
|617
Unit 40-43 International Businesslg...
|15
|3918
|332
International Marketing: Strategies for Zenith Pizza in Chinalg...
|8
|600
|68
International Marketing Assignment Solved - Zenith Pizzalg...
|19
|5088
|303
International Marketing: Amazonlg...
|13
|773
|39