International school of management and technology PDF

INTERNATIONAL SCHOOL OF MANAGEMENT AND TECHNOLOGY
GAIRIGAUN, TINKUNE, KATHMANDU,
NEPAL
QUALIFICATION Pearson BTEC HND in Business
UNIT 2 QFC LEVEL 4
Unit code R/508/0486
Assessment No: 01
Session Year Dec 2018
Teacher Name: Pankaj Diyas Sharma
Student name: Manish Bajgain

Table of ContentsIntroduction.................................................................................................................................................4
Marketing Plan............................................................................................................................................4
SWOT Analysis.............................................................................................................................................5
Strengths.................................................................................................................................................5
Weaknesses.............................................................................................................................................5
Opportunities..........................................................................................................................................5
Threats.....................................................................................................................................................5
Competitor Analysis....................................................................................................................................5
Product....................................................................................................................................................6
Price.........................................................................................................................................................6
Place........................................................................................................................................................6
Mission....................................................................................................................................................7
Marketing Objectives..................................................................................................................................7
Financial Objectives.....................................................................................................................................7
Marketing Mix.............................................................................................................................................8
Digital Marketing Communications Plan.....................................................................................................8
Action Programs to Achieve Objectives...................................................................................................9
Marketing Objectives...............................................................................................................................9
Implementation and Control of Marketing Plan......................................................................................9
Objectives..............................................................................................................................................10
Methodology.............................................................................................................................................10
Advantages of marketing plan...............................................................................................................11
Disadvantages of Marketing Plan.........................................................................................................12
Conclusion.................................................................................................................................................12

Acknowledgement
I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. A special gratitude I give to our module leader Mr. Pankaj Diyas Sharma

whose contribution in stimulating suggestions and encouragement, helped me to coordinate my
project especially in completing this report.
Introduction
Gurkha is a British design hand-built watch by Loomes of Stamford, using only British-made
components. Gurkha Bullion and Vault are both selling the watch. Gurkha Watch is a clock with
technological mastery and innovative mechanism that represents over 200 years of lionhearted