Positive and Negative Aspects of Online and Offline Products and Services

This report discusses the positive and negative aspects of products and services being sold online and offline. It compares and contrasts the benefits and drawbacks of both mediums. It also explores the management of online accounts with usernames and passwords, as well as various government applications developed to trace and track COVID-19.

Internet applications

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline..................................................................................................3
Manage several online accounts with usernames and passwords..........................................6
Various applications planned and developed by government to trace and track COVID-19
along with their function, applications, features and suitability.............................................9
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION
Internet is playing a crucial role in the way today all sector organisations are transforming
their activities and functions. Present report is based on the discussion of positive & negative

aspects of Products and services that are being sold offline and online mediums. It is very
common to observe that business organisations are managing several accounts with the help of
online mediums (Akalamkam and Mitra, 2018). Further with the COVID-19 pandemic
government across the world is planning to develop some track & trace apps across different
mobile platforms there is discussion about applications, features. Suitability according to
addition to value towards the society.
MAIN BODY
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline
According to views points of Penelope Edwards, 2012 Internet is a very crucial part of
different business sectors. With changing time use of Internet has gained lot of popularity. In
today's modern era with changing technology internet is considered one of most popular aspects
that has to be considered to understand the pros and cons of online retail stores (Silva and
Goncalves, 2016). Such as with development of websites, online application like Amazon and
eBay there is need to understand the “brick and motor” approach that is used for plaining of
business functions. Below mentioned are pros and cons of products that are offered through
various online platforms:
Online Products Services
Pros
 Webstoers and online marketplace
are very helpful in ensuring trading.
 National and international reach:
Online channels provide access to
wide geographical reach to
customers. It helps in enhancement
of sales.
 There is need of less employees as
compared to physical stores.
 Easy to set up: It is easy to set
up online business as
compared to offline business.
There is no challenge of
setting up of a physical store.
 A website is designed online
services platform provides
better impression to their
consumers as they get more

 There is higher flexibility as a person
can work from anywhere and
customers can also access to store
remotely at any time of day.
 Online retail stores are not affected
by factors like bad traffic, weather,
high petrol prices, difficulty in
parking and customers posses easy
access to products.
confidence not focussing on
size of the venture.
 There are no bottlenecks of
long queues and thus
requirement of staff that leads
to higher business cost is
automatically reduced
(Guptaand Sethi, 2016).
Cons
 There is high competition as internet
has no constraints ion number of
competing business. Marketplaces
are selling directly to consumers that
is leading to superior buying power.
 The process of displaying products is
very time consuming as there is
need to write product description,
upload listing, take photographs as
compared to displaying of products
on shelves.
 There is less contact with consumers
as there is less loyalty people are
more loyal to local shops as
compared to faceless websites.
 There is high dependency on
hardware. So it can fail
anytime that can lead to
malfunctioning or disaster that
is affecting in form of loss of
sales and longer breakdown of
trust of customers.
Offline Products Services
Pros  There can be better quality tome of
shopping that is experienced by
consumers as they get variety of
 Instant decision can be made
by customers related to if they
are willing to avail the service

choices to choose from.
 There is touch and feel of product
that is not present in case of online
shopping. Customers can inspect
products closely that helps in
discovering of any closely hidden
damages or defects.
or not. Such as in case of
saloon or spa people can easily
make choices according to the
personal approach that they
felt.
 There is direct
communication that takes
place between the customer
and service provider. So that
all the doubts, negotiations can
be clarified very easily
cons  There is high exhaustion for
customers because of visiting of
physical outlets.
 There is always a extra element of
transportation cost that is part of
visiting physical stores (Speicher,
Cucerca and Krüger, 2017).
 Usually shopping areas are very
crowded that might lead to long
waiting hours for billing.
 There may be issues of quality of
products as seen in picture and when
felt in reality.
 In case of merchandise or footwear
there are issues related fitting and
size and if there is no timely option of
returns or refunds then it might lead
to issues with customers and they
may not make repeated purchase.
 There is no personal
interaction that is taking place
that might lead to confusions
or misconceptions for
customers.
 There are issues that may be
related to no security of
payment as many times there
are trust issues that can Lead
to increasing number of cases
of fraud as sometimes there is
no authenticity of online
service providers.

From above discussed aspects it is clearly observed that both online and offline mediums
consist of pros and cons. According to the requirement of products a buyer must select a
particular medium to purchase product or avail services.
Manage several online accounts with usernames and passwords
According to views of Sophie Anderson, 2020 there are different password managers that
can be considered for the purpose of managing passwords. According to the security level,
features, usability, customer support system and value each password manager app is different
from each other. There is discussion of some of these applications according to suitability for
individual or a organization.
Remembear-
Remembear is one of most simple password manager applications with its unique interface
features. It is one of the most popular password manager applications that is used for dealing
with complex programs. It offers a unique achievement system to help in learning of product by
performing of task such as adding of card, importing of logins and crafting a secure master
password.
Features:

Free version: It offers a free version with unlimited password storage (Silvestri, Rapiti and
Piccarozzi, 2020). It is one of best password storage software present on multiple devices that
can be used for less money than 1password or dash lane.
Single device: Remembear is a software that is made only for a single device at a tome and it is
not a great deal for users of Nordpass or lastpass. These software are offering facility of
unlimited storage on large number of devices according to free plans.
Remembear is one of the best options for getting a secure, simple and low cost password
manager systems. It offers a secure storage system with auto filling along with note storage and
credit card. It works both on mobile devices and desktops as it can be easily used both on ioS
and Android devices. It is available for a trail period of 30 days for users who are willing to test
it before implementing it in their system.
Keeper:
It is one of most sophisticated applications of managing passwords. It is easy to use and
has a powerful security & encrypted features for its users that provides a sense of extra
protection. It is a secure audit feature that ranks the strength of password created by users and
allows quickly to generate complex passwords. Dashlane is used for automatically changing the
passwords according to its users. Some of the features of Keeper are discussed below:

Features:
Advanced options: Keeper provides a two factor authentication. It is a proprietary biometric
authentication application that helps users to log in with same fingerprint or face recognition in a
smart watch or a mobile device.
Breach-watch: It scans the dark web for leaked login and hacked information.
Keeperchat: It is also a messaging application with a facility of message retraction, private
gallery for media and self destruction that provides a attractive platform to its users (Lee, Park
and Bryan Lee, 2016).
Keepers security is one of best tools for ensuring password security and sharing of files. It comes
with facilities of cloud storage according to its other competes that is it offers a 10 GB families
plan or is part of Max bundle on the other hand software such as Dashlane are offering only 1
GB premium plan.
From the above discussed two applications it can be said that when tow tools are
Compared according to benefits and suitability. Keeper is more better app as it has more features
as compared to Remembear such as it consist of biometric 2FA, proper password assessment,
security breach scanning and 10 GB storage at best price. It has a high security features that is
helping it in attainment of best value according to list of available software of managing
security.
Various applications planned and developed by government to trace and track COVID-19 along
with their function, applications, features and suitability
According to Leo kelion, 2020, most of the people with coronavirus would not know till
they get symptoms and they spread infection without having insight about they have it.
government and many international agencies has developed applications in order to track as well
as trace people who are suffering from this pandemic. The main reason to planned and developed
such application that is easily installed in mobile application is to deal with COVI-19 pandemic.
It is important for the government to deal with the increase in rate of number of people suffering
from coronavirus and that can only be decline if the government has the knowledge about the
person suffering from such disease (Shan, 2019). In order to deal with this, the government has
developed applications and request public to install those applications on their mobile phones.
The government and other technological companies announced measures to assist contain the

spread of the coronavirus. The applications developed by government for track and trace people
is given below along with its features, functions and process as well.
NHS smartphone app: It is a contact tracing application that is currently launched by
national health service and funded by national healthcare system of England, UK. This
application keep a track on individual's movement & notify people who come in close with the
infected person. In order to use this application, the person will be of age 13 or more than it
along with a GP surgery England. The application was developed by an Amerocan software
companyVMware, and is used in both iOS ans Android smartphones. NHS contact tracing
application ensures that people who have symptoms of COVID-19 is rapidly be tested in order to
gain insight about if they have infected with the virus (Çakmaklı, 2020). In addition to this, it
assist in tracing close recent contract of people who tests positive and if essential, it also notifies
individual to self-isolate them at home in order to stop the spread of coronavirus.
StopCOVID NI Proximity Application: It is a manual contact tracing application that
consist of calling person who are infected with Coronavirus. They will question about person
they close with less them 2 metres or spent 15 minutes or more with them. It assist in knowing
people and advise them to self-isolate so that the spread of virus is not increased. In addition to
this, it also involve easy explainer guide that involve information about how application works
and protect you to deal with such pandemic. The application does not consist of any cost and is
used by people who is resident of Northern Ireland. For downloading such application, a person
must be of 18 years of age and more than it which is need to be confirmed via application. This
application assist contact person which would not be warned by manual manual tracing
procedure which they might be infected.
Comparison of apps in relation with features, suitability and application
Dimensions NHS smartphone app StopCOVID NI Proximity
Application
Features The national health service
COVID-19 application make
use of Bluetooth low energy
handshakes to register
contacts among users with
factor like time of the contact
It is a contact tracing
application that involves no
cost of installation in a mobile
phone. This application is used
by the people who live and the
part of Northern Ireland. The

event & the distance among
the devices feeding an national
health service clinical which is
being developed as well as
designed to trigger
notifications as well as
estimate infection risk
(Cunningham, Wright and
Nnadi, 2020). In addition to
this, it is download in mobile
phones and can also be
process on desktops.
people who are not resident or
who have no authorisation
code will not able to download
such application in their
phones. Along with this, it
require authentication code and
an identification of user so that
it can be use by the right
people in Northern Ireland. It is
analysed that such application
installed by persons who are
above the age of 18 years. In
addition to this, it requires
Bluetooth activation in the
phone so that nearby data is
traced in an easy manner.
Suitability This application is suitable
when a person installed the
app on smartphone. In
addition to this, NHS
application uses Bluetooth in
order to track nearby people
using this application. Such
application screens for how
extend a person telephone is
near from other telephones
associated with the quality
signal of Bluetooth. In this, an
individual have the choice to
off or on the application in
order to encounter data about
This application calls people
nad gain information about
people whom thy met with
more than 15 minutes and who
are with them in the
surrounding of 2 metres. After
this, it informed those people
to self – isolate them so that the
virus did not spread and there
is decline in the number of
infected people of coronavirus.
It inform user for self-isolation
of minimum 14 days.

people infected to their nearby
location.
Application A distinct idea is whether it
ought to be committed
enactment covering put
around with the application to
guarantee clear as well as
lawful limits on its utilization.
It is basically a centralized
system that is developed by
UK in order to gain insight
about coronavirus contacts
tracing that is one of the major
challenge in this pandemic. In
addition to this, it is not just a
people's own identifiers but
also a list of identifiers which
it encountered from the last 28
days. This application avoid
giving an authority along with
information about who
infected whom. At the time, a
user experiences symptoms or
if get a formal diagnosis, the
application informal
authorities which upload the
recent data contacts to the
central server wherein
infections risk are calculated
as well as performed
(Schamroth, 2019). This
Stop COVID app is used freely
available and can be used by
anyone who is a resident of
Northern Ireland. After the app
is downloaded users are asked
to conform if they are resident
of Northern Ireland and their
age is confirmed. This app is
very helpful in prevent the
spread of corona virus diseases,
it also provides a option of
disability to its users by turning
off the Bluetooth feature
(Riquelme, Román and
Iacobucci, 2016). It generates
a random Bluetooth identifier
that can help in identification
of a string for random users so
that if a person comes in
contact with anyone then there
can be timely tracing of such
information and then help in
curbing the spread of COVID-
19 by use of latest technology
of Bluetooth in smart phones.

application is downloaded by
the people who is of 13 years
and more than of it.
How they added value to the society :
Applications that have been developed by government and is very helpful in preventing
the spread of COVID-19. These applications are very helpful in alerting their users if they have
been in contact with any user who has been tested positive for virus. It is based on use of
identifiable information in form of a normal process to identify & connect devices through these
applications. These application are very helpful in contact tracing app to minimise the spread of
virus and stop the chain any identification of people who have been in contact with someone who
has been tested positive.

CONCLUSION
According to above discussed information it is very important to consumer various
available online mediums for purpose of purchasing products and services according to
suitability by a organisation. Each has its own pros and cons that has to be valued by a customer.
Along with this there are many different software that has been developed for managing
passwords in order to protect interest of customers. With the outbreak of COVID-19 virus there
has been many applications developed by government that can be used for identification of cases
to prevent its spreading.

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