Impact of Internet Marketing on Businesses

This assignment delves into the significant impact of internet marketing on businesses. It examines various internet marketing strategies, their effectiveness in reaching target audiences, and the positive effects they have on organizational profitability. The analysis highlights the importance of online advertising, content creation, and search engine optimization in driving business growth and success.

INTERNET MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Role internet marketing has within a modern marketing context.........................................3
Web Advertising.........................................................................................................................3
The Web as a Sales Channel.......................................................................................................3
P2 Emplane how selected organisations use internet marketing................................................4
TASK 2............................................................................................................................................5
P3. Explain the benefits to customers of a business using internet marketing...........................5
M1. Analyse benefits of internet marketing to customers..........................................................6
TASK 3............................................................................................................................................7
P5. How internet marketing has made a selected business more efficient, effective and
successful....................................................................................................................................7
P6. Challenges of globalisation facing business when using the internet as a marketing tool...7
M2. Marketing opportunities and challenges faced by business when using internet marketing
.....................................................................................................................................................8
TASK 4............................................................................................................................................9
D1. Evaluating the effectiveness of internet marketing in meeting customer needs..................9
CONCLUSEN .................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International marketing refer to as the procedure for selling a commodity at global level.
This is the procedure through which marketing activities get coordinated with all over the world
which means in multiple number of countries. The main reason behind using this application is
just to reach at the global level customers for generating more and more profit.
“Global/transnational marketing focuses upon leveraging a company’s assets, experience and
products globally and upon adapting to what is truly unique and different in each country”
(Roberts, and Zahay, 2012). Hence with the help of global marketing an organisation set their
business at multiple locations so that all of their work get done in a systematic manner.
TASK 1
P1 Role internet marketing has within a modern marketing context
The internet marketing introduce the product and services online. Business that aim for
the profit intend to market their product through the internet because it's a helpful way of for
increasing the business profit, sell and also increase the numberer of customers. The markeing is
the business world in this the customer have to be find their need and expectation from the
business. There are some role of internet marketing these are as follows:
Web Advertising
Marketing is one of the vehicles businesses use to attract customers. The Internet provides a
platform to place advertisements with the potential to reach millions of consumers around the
world. Several advertising options are available on the Web. You can place banner and text ads
on popular websites that are relevant to your particular business.
The Web as a Sales Channel
The Internet also gives retailers an additional channel to sell products. Thirty years ago, a retail
store without a physical store front was all but unheard of. Today, you can buy almost anything
you want on the Internet by visiting a company's website. This lets you sell more products
without the cost of having to rent out and stock additional retail floor space (Shih, Chen, and
Chen, 2013). The ability to sell goods without the cost of a physical store front is especially
helpful for entrepreneurs who want to keep start-up costs low.
Market Research

Gathering information about the preferences and habits of consumers is an essential part of
marketing. If you don't know what your customers want, how much they are willing to pay for
products, and who your competitors are, it is difficult to offer the right product to the
marketplace.
Communication and Customer Service
Building a base of loyal customers that come back and buy products repeatedly is essential to
creating a successful small business(Shukla, 2010). The Internet can help companies improve
customer service by giving customers an additional channel of communication that is available at
all hours of the day.
Importance of internet marketing
 It gives you lots of bang for your buck. Maintaining a quality website typically runs a lot
less than ongoing charges for print and television ads, and production costs are lower as
well. Plus, with social media, your only expense is your manpower, since accounts cost
nothing.
 It’s where your audience is hanging out. With the overwhelming popularity of mobile
devices, any free moment becomes a moment when you can attract a new customer.
People are searching on smartphones, reading on smartphones, and even making
purchases on smartphones. Skip an internet marketing strategy, and you lose a whole lot
of potential purchases.
 It allows for direct contact with your target audience. Traditional marketing methods
generally work in one direction: you have a message that you send out to your audience.
However, with internet marketing, especially on social media, you’ve got an
unprecedented opportunity to engage with your audience. They can respond to questions,
comment and like content, and share information that can be helpful in shaping future
marketing messages.
P2 Emplane how selected organisations use internet marketing
As digital marketing is becoming more and more necessary for a company, not
understanding the best way to drive your business forward can really hurt your chances of
success (Christiansen, 2011). If you are looking for a way to improve your digital marketing
efforts, here are 10 of the highest performing strategies that can bring more people to your

website, allow you to connect with new or returning customers, and create a digital marketing
strategy which work.
 Use the Right Web Design
 Utilize Search Engine Marketing and Optimization
 Utilize Affiliate and Associate Programs
 Use a Coach or Consultant
 Use Email Marketing
 Use an Opt-In Email List
 Use Articles or News Stories
 Write Online Press Releases
 Use Contests and Giveaways
 Maintain a Blog
This are some strategy which have been planed for choosing the effective method of the
marking by the internet. This will work in the current market. This will help in giving the
advertisement to the employees (Fritz, 2013). This will help in making the effective profit for the
business activity in the market. This will give attraction to the customer.
TASK 2
P3. Explain the benefits to customers of a business using internet marketing
There are a number of benefits to using the Internet as a marketing medium for consumers and
marketers. The benefits to consumers are listed below...
 Cheaper and More Flexible than Offline Advertising: Advertising online is
particularly different from print advertising as it is cheaper to do so for any businesses.
Also Internet advertisement is accessible for a longer period of time benefiting the
organisations and the content of the advertisement can be altered any time, without
having to get someone to change it or spend more money on it potentially reaching a
wider audience.
 24/7 Presence: Internet marketing enables business to be accessed at any time of the day,
beneficial for customers as they are able to search the internet for goods and products at a
time that suits them.

 Offer Convenience: It is so much easier and suitable for a customer to research a product
on the internet than visiting a shop physically. Internet marketing offers convenience for
the customers as they do not have to search all over a sop for a particular product which
waste time instead they can use search engines to find a particular product.
 Internet Users: It is believed that people aged between 2-24 uses the internet more than
any other age groups. This may be because they are taught the skills of using ICT
technology at schools, and more experienced researching online
 Growth Opportunity: Businesses are able to expand their products using the benefits of
internet marketing for their customers (Tsai, and Cheng, 2012). This is important for
customers as they are able to get more out of a business such as a variety of products and
services.
More Benefits
These benefits are all related to ASOS as they have the same benefits to customers.
 Improve Credibility
 Availability
 Better Prices
M1. Analyse benefits of internet marketing to customers
The benefits to the internet marketing have been shone above. This will help in making
the business development. This have to be select effectively. Not only can they use Internet at a
time to suits them, but they are also able to compare brands, prices and buy goods and services
without having a face a single sales person! This enables them to make a calculated decision free
from sales pitch or emotional persuasion, so their decision is more likely to be clarified and
deliberated. Buying over the Internet is quick, convenient and private (Omar, Bathgate, and
Nwankwo, 2011). There is no need to drive anywhere, fight for a parking space, or battle through
crowds of other consumers all doing the same thing.
TASK 3
P5. How internet marketing has made a selected business more efficient, effective and successful
Efficiency: Mass production is an efficient, as a company can have lots of the same product
made, this means that they will get a better price compared to if they were just buying a few and
therefore they can make the most profit possible.

Derby house is efficient because they order in lots of the same product but in different colours
and sizes (Bailey, 2011). This means that the business can get their products all at the same time
and they can get a better price for the items if they buy them in bulk from one supplier.
Effectiveness: Mass production is effective as a business can get all the stock that they need at
one time and from one place. This means that they can have high stock levels so that they won’t
keep their customers waiting for products, which may get them a bad reputation and may cause
consumers to not return to the business.
Derby house is effective as Derby house can order lots of the same products and have high stock
levels so that they do not disappoint their customers and keep them waiting for products. If they
do not have the products that customers want in stock, then it may mean that they lose customers
as they will look elsewhere.
Success: Derby house is successful as they use ‘mass customisation’ in order to fulfil all of the
customer needs (Tsai, and Cheng, 2012). This means that they can make sure their customer are
happy and therefore gain customer retention, which will increase their profits.
P6. Challenges of globalisation facing business when using the internet as a marketing tool
Ethnicity
 Language: When company look to expand globally one of their challenges is the
language. This is because not every country speaks the English language so they will
have to make sure that the countries that they will be expanding to will be able to use
their website in their first language as well as other languages that are spoken in those
countries.
 Cultural differences: What business also need to make sure that they take into account
what is socially acceptable in those countries as they need to make sure that they are not
offending any people in those countries. This is a challenge for company because each
country has different cultures and different views on what is socially acceptable
Website:
 Servers: To make sure that they are able to serve the counties that they will be expanding
to company need to make sure that they have enough servers to support those websites.
 Security: Company also need to make sure that they have enough security to protect their
own website as well as their customer’s private information.

Order Fulfilment: Company also need to make sure that they have a good order fulfilment. This
is because they need to make sure that their customers are happy with the products that they will
be buying so they will need to make changes to the inventory records (Jobber, and Ellis-
Chadwick, 2012).
 Intermediaries
 Promotion
 Brand recognition
 Search Engine Optimisation (SEO)
 Supply Chain
M2. Marketing opportunities and challenges faced by business when using internet marketing
Internet Marketing Opportunities
Here are some great features and opportunities of using internet marketing.
 Around-the-clock access: What time does your retail location close? 5, 7, 8 p.m.? The
internet is open 24 hours a day, 7 days a week.
 Greater exposure: When you market online, you are literally introducing your business
to thousands of people who may never have heard of your brand due to geography or
accessibility.
 Low cost: Doing business and marketing-related tasks online are a relatively low-cost,
high-reward way to promote your business, products or services.
 Social outlet: Besides the vast array of social media channels from which you can
promote your business, you're also better positioned to interact more closely with your
customers (Nezamabad, 2011).
Challenges of Online Marketing
 Generating Traffic and Leads. ...
 Providing the ROI of Your Marketing Activities. ...
 Securing Enough Budget. ...
 Managing Your Website. ...
 Identifying the Right Technologies for Your Needs. ...
 Targeting Content for an International Audience.
 Problem of integrity
 Lack of face-to-face contact

 Security and Privacy
 Lack of trust
TASK 4
D1. Evaluating the effectiveness of internet marketing in meeting customer needs
Internet marketing is very beneficial to all customers as it is successful in meeting their
needs. Internet marketing has many kinds of benefits that prove to be advantageous to customers
because it makes everything so easy for them, and allows them to fulfil their needs without
leaving the house (Corley, Jourdan, and Ingram, 2013). There are many benefits of internet
marketing to customers that fulfil their needs. One major way their needs are fulfil is 24 hour
presence which allows customers to spend more time shopping not worrying about closing times
or them been turned away as its closing time. This will help in making the benefits to the
business. By this company will be making the profit.
CONCLUSEN
Their are so many method for doing the market. But in the current environment internet network
have been used. So Walmart have to make the marketing by the internet source. This will help in
making service in the market. This will support have company to make the advertisement and
sell in to the market. This will help in generating more and more profit in the organisation.

REFERENCES
Book and Journals
Bailey, M., 2011. Internet marketing: an hour a day. John Wiley & Sons.
Christiansen, L., 2011. Personal privacy and Internet marketing: An impossible conflict or a
marriage made in heaven?. Business horizons. 54(6). pp.509-514.
Corley, J.K., Jourdan, Z. and Ingram, W.R., 2013. Internet marketing: a content analysis of the
research. Electronic Markets. 23(3). pp.177-204.
Corley, J.K., Jourdan, Z. and Ingram, W.R., 2013. Internet marketing: a content analysis of the
research. Electronic Markets. 23(3). pp.177-204.
Fritz, W., 2013. Internet-Marketing und Electronic Commerce: Grundlagen—
Rahmenbedingungen—Instrumente. Springer-Verlag.
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th).
McGraw-Hill Higher Education.
Nezamabad, M.N., 2011. The impact and benefits of internet on marketing mix. Australian
journal of basic and applied sciences. 5(9). pp.1784-1789.
Omar, M., Bathgate, I. and Nwankwo, S., 2011. Internet marketing and customer satisfaction in
emerging markets: the case of Chinese online shoppers. Competitiveness Review: An
International Business Journal. 21(2). pp.224-237.
Roberts, M.L. and Zahay, D., 2012. Internet marketing: Integrating online and offline strategies.
Cengage Learning.
Shih, B.Y., Chen, C.Y. and Chen, Z.S., 2013. An empirical study of an internet marketing
strategy for search engine optimization. Human Factors and Ergonomics in
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Shukla, T., 2010. Factors affecting'Internet marketing'campaigns with reference to viral and
permission marketing. IUP Journal of Management Research. 9(1). p.26.
Tsai, Y.C. and Cheng, Y.T., 2012. Analyzing key performance indicators (KPIs) for E-
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Online
Online Marketing Service. 2017. [Online]. Available Through:
<https://www.prontomarketing.com/services/online-marketing-services/> . [Accesses
On 5 June 2017].