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Internet Marketing in Business Assignment

   

Added on  2020-06-06

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Internet Marketing inBusiness
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Role of internet marketing.....................................................................................................1P2 Use of internet marketing in M&S Ltd..................................................................................2TASK 2............................................................................................................................................3P3 Benefits to customers of a business using internet marketing...............................................3TASK 3............................................................................................................................................4P4 Benefits to the business of using internet marketing within the marketing mix....................4P5 Role of internet marketing in making efficient, effective and successful business of M&S.6P6 Challenges of globalisation faced by M&S Ltd when using the internet marketing.............6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Web and email to drive direct sales via electronic commerce, in addition to sales leadsfrom Web sites or emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines (Internet marketing. 2017). Internet marketing can also be broken down into morespecialized areas such as Web marketing, email marketing and social media marketing. Thisreport is based on the topic of Internet marketing in business and is on the case study of Mark &Spencer in which roles internet will be discussed for the growth of company. TASK 1P1 Role of internet marketingInternet marketing has obviously been talked and written about a lot over the last tenyears and more. One of the aspects of most of these discussions that fascinates is that InternetMarketing is usually talked about as if it is just a further marketing and sales channel, in linewith TV, Radio, Print media etc. This is very intriguing, because this is both right and wrong atthe same time (Leung, Xue and Bai, 2015). The Internet obviously enables M&S to advertise and sell its products and services. Foradvertising, think banner ads (very reminiscent of print ads, by the way). Obviously, people canbuy things online. An innovative idea can go a long way toward creating a successful smallbusiness. But ultimately, a company can't be profitable unless it can convince consumers to tryits products. The Internet is a channel that businesses can use to advertise, connect withcustomers and make sales. The right Internet strategy can play a significant part in the successfulmarketing and sales of products. Web Advertising: Marketing is one of the vehicles businesses use to attract customers.The Internet provides a platform to place advertisements with the potential to reachmillions of consumers around the world. Several advertising options are available on theWeb (Fawzy and Dworski, 2010).The Web as a Sales Channel:The Internet also gives retailers an additional channel tosell products. Thirty years ago, a retail store without a physical storefront was all butunheard of. Today, you can buy almost anything you want on the Internet by visiting a1
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