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Internet Marketing in Business - Mark & Spencer

   

Added on  2020-07-22

12 Pages3651 Words26 Views
Internet marketing inbusiness

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 1.........................................................................................................................................1P1 Role of internet marketing:....................................................................................................1P2 Use of internet marketing.......................................................................................................2TASK 2............................................................................................................................................4P3 Benefits to customers.............................................................................................................4TASK 3............................................................................................................................................5P4 Benefits to business................................................................................................................5P5 Efficiency by using marketing...............................................................................................6TASK 4............................................................................................................................................7P6 Challenges of globalisation....................................................................................................7CONCLUSION................................................................................................................................8REFERENCE ................................................................................................................................10

INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Web and email to drive direct sales via electronic commerce, in addition to sales leadsfrom Web sites or emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines. Internet marketing can also be broken down into more specialized areas such as Webmarketing, email marketing and social media marketing. This report is based on the topic ofInternet marketing in business and is on the case study of Mark & Spencer in which rolesinternet will be discussed for the growth of company. TASK 1 P1 Role of internet marketing:An innovative idea can go a long way toward creating a successful small business. Butultimately, a company can't be profitable unless it can convince consumers to try its products.The Internet is a channel that businesses can use to advertise, connect with customers and makesales (Roberts and Zahay, 2012). The right Internet strategy can play a significant part in thesuccessful marketing and sales of products. With the help of internet marketing, company canleads to gain the competitive advantage over the others who do not follow this.Web AdvertisingMarketing is one of the vehicles businesses use to attract customers. The Internetprovides a platform to place advertisements with the potential to reach millions of consumersaround the world. Several advertising options are available on the Web. You can place bannerand text ads on popular websites that are relevant to your particular business. For example, if yousell your own brand of hot sauce, you might consider buying ads on food-oriented websites suchas Allrecipes.com, focusing on pages that feature recipes that use hot sauce. You can also placeads on social networks such as Twitter and Facebook.The Web as a Sales ChannelThe Internet also gives retailers an additional channel to sell products. Thirty years ago, aretail store without a physical storefront was all but unheard of (Shukla, 2010). Today, you canbuy almost anything you want on the Internet by visiting a company's website. This lets you sellmore products without the cost of having to rent out and stock additional retail floor space. The1

ability to sell goods without the cost of a physical storefront is especially helpful forentrepreneurs who want to keep start-up costs low. If you don't have storage space yourself, youcan use a third-party drop shipper to store and distribute your products.Market ResearchGathering information about the preferences and habits of consumers is an essential partof marketing. If you don't know what your customers want, how much they are willing to pay forproducts, and who your competitors are, it is difficult to offer the right product to themarketplace (Chaffey, 2010). The Internet can be used to gather consumer data through Web-based surveys, email surveys and online tools that let you track user activities and preferences.Communication and Customer ServiceBuilding a base of loyal customers that come back and buy products repeatedly isessential to creating a successful small business. The Internet can help companies improvecustomer service by giving customers an additional channel of communication that is available atall hours of the day. In addition, the Web lets businesses distribute important consumerinformation such as product manuals, guides and answers to frequently asked questions. This canhelp customers make informed decisions about their purchases.P2 Use of internet marketingAttempting to decide the most ideal approach to showcase your business online can beoverpowering. It appears there are incalculable changed approaches to draw in people groups'consideration, yet unless you know how to execute any of them legitimately then emerging onthe web can be for all intents and purposes unthinkable. In this blog I'll demonstrate you sevenways you can separate your Internet showcasing so you can attempt and decide all the moreobviously which roads may suit you the best. Affiliate Marketing: Affiliate promoting is a kind of execution based advertising inwhich a business rewards at least one members for every guest or client brought by theoffshoots possess showcasing endeavours (Armstrong and et.al., 2015). In the event that you have your own items yet aren't extraordinary at deals, partneradvertising is an awesome approach to get other individuals to do your offering for you withoututilizing a solitary individual. Investigate destinations, for example, Click Bank, CommissionJunction and Epic Advertising to perceive what other individuals are offering as member items,and get a feeling of if there is a decent market for your product(Andreopoulou, and et. al., 2014). 2

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