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internet marketing strategy assignment : Adidas

   

Added on  2021-01-13

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INTERNET MARKETING[Document subtitle]NAME:

ContentsTask1..........................................................................................................................................................2INTRODUCTION..................................................................................................................................2a)Describe the internet marketing’s various elements................................................................2b)EVALUATE THE INTERNET MARKETING MIX......................................................................3c)COMPARE INTERNET MARKETING TOOLS – E-TOOLS....................................................3d)Analyze the interactive order processing...................................................................................4Task 2.........................................................................................................................................................4a)Determine the procedure if marketing by search engine.........................................................4b)Create an appropriate opt-in email marketing newsletter........................................................5c)Determine the most suitable methods of online Public Relation............................................5d)Determine the ways new digital media communities can be used by business...................6TASK 3.......................................................................................................................................................6a)Perform a secondary market research.......................................................................................6b)DESIGN AN ONLINE SURVEY..................................................................................................7c)Define the utilization of E-CRM...................................................................................................8Task 4.........................................................................................................................................................9a)Create a plan for internet marketing plan..................................................................................9References..............................................................................................................................................12

Task1 INTRODUCTIONIn the present times the most inexpensive and suitable technique for the companies tocommunities their promotional message to the customer segment is internet marketing.Some of the methods of internet marketing are email, social media marketing andsearch engine etc. internet marketing is very beneficial due to the facts that it is lesscostly and helps the marketers is achieving the their marketing objective by targetingthe market segment (Scupola, 2005). For this assignment Adidas is selectedorganization. Adidas operates its business in footwear, apparel and equipment’s.Adidas at present is making the right use of internet marketing a) Describe the internet marketing’s various elements. E-commerce, e-business, digital marketing, macro and micro aspects influencing theinternet marketing and advantages of internet marketing as some of the numerouselements by which marketer can employ internet marketing to promote the products andservices of the organization to the potential customers (Thong, 2009). The marketingtechniques is which electronic devices like mobiles, personal computers , gamingconsole, laptop, tablets and other handheld devices are utilized can be described asdigital marketing. Email, mobile apps, website and social network are the digitalmarketing manifesto employed by Nike. Digital marketing: a marketing method in which the electronic devices are used suchas mobile, PC, tablets and laptops etc. Program of digital marketing applied by Adidasare Email, mobile apps and social networking E-commerce: To exchange the services and products of the organization they makeuse of computer network such as internet. Some of the technology used in e-commerceare electronic data interchange, transfer fund, online transaction processing.

E-business:In the company the application of appropriate information andcommunication technology to support the overall operation of the business is e-business. Interactivity with customer, right customer segment targeted, extended scopeare the some of the benefits that Adidas can get from internet marketing (Tornatzky andKlein, 2012).Macro and micro factors: micro factors is the capability of applying advancedtechnology, well-identified target customer and reacting to the customer demand.Whereas micro factors are the technology, internet security policies, use of e-fundtransfer and paper money and customer privacy protection act. Both micro and Marcofactors can affect the internet marketing plan of Adidas. b)EVALUATE THE INTERNET MARKETING MIXAdidas uses the help of internet marketing mix for promoting the organizations product,given below are some of four elements of internet marketing mix used by Adidas:E-products: A product portfolio is created by Adidas through online medium, thecustomers cannot physically feel the product through this medium, but the images givenby Adidas can give the customer idea about product suitability. Adidas gives a detaileddescription of the products online to subdue the shortcoming of intangibility (Tornatzkyand Fleischer, 2010).E-price: Adidas uses the pricing strategy of auction for setting the price of onlineproducts so that they can attract the customers and enhance the sales. E-place: A term always linked with Adidas is virtual organization where company is notrecognized as factory and the organization always subcontract to other manufacturers.Adidas has created an online sales portal that is also related to virtual organization andcustomer can buy directly from the portal.E-promotion: Adidas is able to attract the customers always by using the unified onlinepromotional techniques such as e-mail marketing, search engine, social media etc. E-people: In case of internet marketing Adidas has to hire new people to develop attractivewebsites and write effective content. It will also need people that can effectively answer the queriesof the visitors of the website and give them the information needed by them. Efficiently passing theinformation back to the management is also essential.

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