Internet Marketing: Understanding and Utilizing Online Strategies

INTERNET MARKETING 1
INTERNET MARKETING
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Course
College
Date

INTERNET MARKETING 2
Table of Contents
Introduction.................................................................................................................................................2
Task 1 and 2................................................................................................................................................2
1. Understanding marketing through the internet.........................................................................................2
1.1 Explanation of the elements of internet marketing...........................................................................2
1.2 Evaluation of the internet marketing mix..........................................................................................3
1.3 Comparison of the internet marketing tools.....................................................................................4
1.4 Examination of the interactive order processing...............................................................................5
2.1 Demonstration of the mechanics of search engine marketing..........................................................5
2.2 Write the copy for a suitable opt-in email marketing newsletter for Smart Restorations Limited....6
2.3 Online public relations using the appropriate guidelines for best practices......................................7
2.4 Showing how a business can utilize emerging digital media communities. Example File sharing
sites.........................................................................................................................................................8
Task 3 and 4................................................................................................................................................8
3. Support for the management of customer relationships through appropriate market research.................8
3.1 The necessary secondary market research........................................................................................8
3.2 Design of online survey for Smart Restorations Limited....................................................................9
3.3 Demonstrating the application of electronic customer relationship marketing..............................12
4. The formulation of the company internet marketing plan......................................................................13
4.1 The demonstration of the outline showing the internet marketing plan........................................13
Conclusion.................................................................................................................................................15
References.................................................................................................................................................15

INTERNET MARKETING 3
Introduction
The emergence of globalization has led to the development of internet marketing as the most
efficient method used by organizations in communication with a specific segment of consumers.
Internet marketing has been used for the efficient transmission of a promotional message from
the firm to the consumer market. Emails, social media and search engine are some of the tools of
internet marketing used. The important of internet marketing entails its efficiency in the
realization of the proposed marketing objectives. This efficiency is arrived at since it gets to a
wider customer base target. In this case, Smart Restorations Limited which is an office furniture
refurbishing company will be used. The company has implemented some internet marketing
strategies used in the achievement of company objectives. The use of various internet marketing
strategies is to aid in the enhancement of company sales and how the customers view the
company brand. The project will help in the evaluation of the various learning objectives
applying the concepts of internet market in practice.
Task 1 and 2
1. Understanding marketing through the internet.
1.1 Explanation of the elements of internet marketing
There are various elements of internet marketing utilized by marketers in the promotion of
products. These elements include e-business, e-commerce, internet marketing, and digital
marketing among others. Digital marketing is described as the marketing approach which utilizes
the electronic devices such mobiles phones and tablets. Smart Restorations Limited can use
digital marketing platforms such as website, apps and social networks. E-commerce is the
process in which a company trades its products and services through the utilization of computer
networks such as the internet. There are various e-commerce technologies in practice and include

INTERNET MARKETING 4
the use of electronic mode to transfer funds, online transaction processing, and mobile commerce
among others (Thong 2009). E-business is another element and entails the use of internet and
communication technology in the business environment for the promotion of business
operations. There are various benefits to Smart Restorations Limited would be to gain from
internet marketing. These benefits include consumer interactivity, accurate consumer targeting,
increased scope and wide reach (Wang et al 2010). The information gained helps in the
enhancement of Smart Restorations Limited products. There are microenvironment factors that
affect the internet marketing plan by Smart Restorations Limited. These factors include the
adaptability of technology, the need to involve consumers, well-defined targets and the ability to
react proportionally to the demand of the consumers. On the other hand, there are macro
environment factors that affect the plan adopted by Smart Restoration Limited, and they include
variation in technology, application of electronic fund transfer, regulations and consumer privacy
protection act.
1.2 Evaluation of the internet marketing mix
Smart Restorations Limited can use for fours elements of internet marketing in the promotions of
its productions. The elements of the internet marketing mix are discussed below:
E-products
Smart Restorations Limited would use online media in the creation of its product portfolio. This
does not allow the customers to touch the actual products, but they can view pictures and check
its suitability. To eliminate the issue of the products being intangible, the company would
provide detailed and concise information about the products. Smart Restorations Limited would