Internet Marketing of Smart Restorations Limited : Report
Added on 2020-06-05
17 Pages4738 Words41 Views
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Internet Marketing
Table of ContentsINTRODUCTION ..........................................................................................................................1PART 1............................................................................................................................................11.1 Elements of internet marketing.............................................................................................11.2 Internet marketing mix .........................................................................................................21.3 Compare internet marketing tools.........................................................................................41.4 Analysis how the interactive order processing will work.....................................................5PART 2............................................................................................................................................62.1 State the different mechanics of search engine marketing....................................................62.2 E-Mail Marketing Newsletter...............................................................................................72.3 State the guidelines that depicts better online public relation...............................................92.4 State the use of digital media communities.........................................................................10PART 3..........................................................................................................................................103.1 Conduct secondary market research....................................................................................103.2 Design an online survey......................................................................................................113.3 State the use of electronic customer relationship marketing(E-CRM)...............................12Covered in Poster .....................................................................................................................124.1 Prepare an outline of internet marketing plan for Smart Restoration Limited....................124.2 Brief about Pay-Per Click Advertisement(PPC).................................................................13Covered in PPT ........................................................................................................................13CONCLUSION .............................................................................................................................13REFERENCES .............................................................................................................................14.......................................................................................................................................................15
INTRODUCTION Marketing is an essential activity or process which allows organisation to maximiseprofitability and performance of company. Internet marketing is also known as online marketing.It is important for the business entity in order to promote all their products and services easily orquickly. It is essential for any kind of marketing activity that includes product development anddesign, market research, pricing, public relation and advertising, publicity and promotion,distribution and sales, customer relationship management and payment collection. There aredifferent internet technologies and tools which include websites, Email, Search Engines,Webpages, social media sites and many other mobile apps (Ahrens, Coyle and Strahilevitz,2013). This report is based on Smart Restorations Limited which is a small enterprise that isspecialized in selling and buying used as well as refurbished furniture system of office. Thisassignment covers different components of internet marketing and evaluation of internetmarketing mix. Apart from this, in order to collect important information, business conductssecondary market research and designs online survey that is also determined in this study.Besides this, there are various ways in which organisation can follow digital media communitiessuch as discussion groups, instant messaging, blogs and many others. Short presentation of payper click advertising is also given here. PART 11.1 Elements of internet marketingInternet marketing is one of best and essential tools for the company to easily attract largenumber of the customers towards business products and services. It is an important technique forreferred firm to promote or advertise all their products to the clients. With the use of this aspect,Smart Restorations Limited easily accomplishes their predetermined goals and objectives.Internet marketing is an effective technique to improve the business activities and performance(Armesh and et. el., 2010). Being the manager of business will be see that the procedure ofinternet marketing, it should include few elements which are describe as below: Effective strategy: Each and every business entity has its objectives and goals and toaccomplish them, there is selected strategic management. With the use of internet marketing,company easily implements digitalisation in an effective and efficient manner. Strategic planningsupports to determine all needed resources like human, technical and budget, etc. 1
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