Internet Marketing in Business INTRODUCTION 1 TASK 11 The role of internet marketing in modern businesses1 Organizations use internet marketing 2 TASK 23 Principal Benefitsto customersof a organizations usinginternet marketing3 Benefits of internet marketing to customers 3 TASK 34 The benefits and opportunities to the organization of using internet marketing within the marketing mix 4 Internet marketing has made chosen organization more efficient, effective and successful5 Challenges of globalisation facing by chosen enterprisewhile using internet as marketing tool5 The marketing opportunities and challenges faced by