Internet Marketing: Elements, Tools, and Strategies

This document provides an in-depth analysis of internet marketing, including its elements, tools, and strategies. It covers topics such as digital marketing, e-commerce, social media marketing, and banner advertising. The document also discusses the working of interactive order processing and the importance of secondary market research. Additionally, it explores the design of an online survey to stop buying from stores and the use of customer electronic relationship marketing for managing business activities.

INTERNET MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Internet marketing elements..................................................................................................1
1.2 Internet marketing mix elements...........................................................................................2
1.3 Compare different internet marketing tools, e-tools that will be used..................................3
1.4 Working of interactive order processing...............................................................................3
TASK 2............................................................................................................................................4
TASK 3............................................................................................................................................4
3.1 Secondary market research for development of market........................................................4
3.2 Design online survey for stop buying from stores.................................................................5
3.3 Use customer electronic relationship marketing for manage business activities...................6
TASK 4............................................................................................................................................7
4.1 Internet marketing plan..........................................................................................................7
4.2 Pay Per Click Advertising.....................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Internet marketing play very important role for ascertain effective results at workplace. In
respect to this, company have to take functions which maintain results at workplace. With the
help of development, every business can easily lead with various positive outcomes. For analysis
internet marketing, Smart Restorations Limited selected for operate effective functions. They are
operating in furniture products selling. Thus, the company want to enhance their operations
through achieve targets at workplace. In order to understand profitability, present report is focus
on element of internet marketing which need to be taken for development of cited firm
operations. Furthermore, report also covers interactive processing system for business
development. Moreover, it also includes mechanics of search engine marketing for maintain
business outcomes. In addition to this, it also conducts secondary market research to gain
industry of the market. At last, it determines online internet marketing plan for manage effective
functions.
TASK 1
1.1 Internet marketing elements
In the current era of digitalization, it has been assessed that internet has become one of
the best element for marketers to influence target customers. Thus, it helps in attracting large
number of buyers with the help of e-commerce websites (Lee, 2014). Smart Restoration Limited
uses internet marketing elements in regard to expand its business operations and thus enhances
the reach and scope of firm in market. Following are the different elements of internet marketing
such as-
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 Digital marketing- It is one of the element of internet marketing that helps in promoting
the products or services through digital channels. Thus, using such channel helps in
influencing large number of customers towards furniture products (Ward and Sweetser,
2014).
 E-commerce- Further, it is another element that helps in selling and buying of products
online. Thus, using different e-commerce channels it helps in improving the sales and
profitability of firm in market. Smart Restoration Limited uses e-commerce channel and
thus helps in offering wide range of furniture products to influence target customers (Sari,
Naami and Fathi, 2016).
 Social media marketing- Moreover, it helps in promoting the business through social
media marketing such as Facebook, Yahoo and YouTube etc. All these websites helps in
influencing customers towards firm through providing them useful information regarding
furniture products (Ramsaran-Fowdar and Fowdar, 2013). It also helps in improving the
overall performance of firm in market.
 Banner advertising- Such technique helps in providing useful medium through which
Smart Restoration Limited can demonstrate all the required products and services that
could be published upon banner. Thus, it helps in recognizing the brand and thus showing
the advantages of product on banner. However, it helps customers to make aware
regarding improving the overall performance of firm in market (Akincilar and
Dagdeviren, 2014).
1.2 Internet marketing mix elements
Internet marketing mix elements helps to perform the business operations in an effective
manner. It involves product, price, place and promotion for Smart Restoration Limited which are
as follows- E-product- Smart Restoration is a SME and thus it sells its products through online
medium so that large customer base can be attracted towards firm. Hence, it is essential
for firm to improve its product range so that wide number of consumers could be satisfied
(Shams, 2016). Cited firm sells furniture product to online customers and provide
discount options to customers. E-price- Further, it provides superior quality furniture products through using penetration
pricing policy and thus attracts more number of customers towards firm. However, it is
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competitive market and thus it is essential for firm to maintain competitive prices and
also provide easy payment options for clients such as cash on delivery and online
payment (Bao and Chang, 2016). E-place- Smart Restoration Limited sells its product through online system and thus
develops company's website for selling furniture items. It is a quick option for selling
products directly to customers (Kumar, 2015). However, could sell its products at
affordable cost because there is no middleman available and thus firm directly sells its
products to clients. It uses search engine optimization tool in order to provide information
regarding company.
 E-promotion- Firm uses effective promotional technique such as social media promotion
and thus enhance customer base. Through using online platform Smart Restoration
advertises its wide range of furniture products and attract customers to purchase the same.
Thus, it is essential for firm to provide explanation regarding features and details of
product that could be easy for them to buy (Patwardhan, Pandey and Dhume, 2014).
1.3 Compare different internet marketing tools, e-tools that will be used
E-marketing tools are considered as an effective approach for promoting products online.
Smart Restoration uses effective internet marketing tools which are as follows-
 Website of company- It is an effective tool through which Smart Restoration can
provide required information i.e. detailed description of furniture. Thus, it helps them to
attract them towards firm and enhance the sales and profitability of firm in marker. Cited
firm uses such tool in regard to provide information and improve brand image of firm in
market (Kumar and et. al., 2013).
 Facebook- It is another element which possess strong online presence and thus also used
by several consumers. Therefore, cited firm uses such method in order to launch its
products and thus influence buyers towards firm. It is a popular method because now-a-
days each and every consumer is using such method to connect with each other and
therefore, firm uses such method to advertise their products and enhance the sales and
popularity (Pulizzi, 2013).
 Twitter- Smart Restoration Limited uses Twitter for promoting and influencing premium
class customers and thus improves the market share of firm. It helps in raising the
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awareness of brand among potential consumers and thus connect with wide group of
people (José Liébana-Cabanillas, Sánchez-Fernández and Muñoz-Leiva, 2014).
 Smart phones- Such e-tools are also being used by businesses in order to promote their
products through blinking advertisement. Thus, it helps consumers to know about the
available furniture products and raises business performance in market (Lee, 2014).
1.4 Working of interactive order processing
Smart Restoration Limited uses interactive order processing system for making sure that
product reaches to the end customers. Following are the different stages which are involved
within working of interactive order processing such as-
 Selection of suppliers- Here, buyer selects the suppliers from which they are going to
purchase the product. Thus, selecting the best supplier is essential in order to get the
superior product quality (Ward and Sweetser, 2014).
 Placing the order- Then the customer views the range of furniture products available
with company and then place the order so that same product could be delivered on due
date to clients.
 Online confirmation by customer- Here, customer gives online confirmation of buying
the product and is satisfied with the description of product being provided by company.
Thus, after satisfying with all of these, it helps customers to confirm the order (Sari,
Naami and Fathi, 2016).
 Tracking of order- The product purchased by client could be tracked by them using
particular code. With the help of this they can identify the delivery date and time till the
product will reach to end users (Ramsaran-Fowdar and Fowdar, 2013).
 Product delivery- It is the last stage, in which Smart Restoration Limited requires to
deliver the product to customer on the particular date. However, if it is late delivered then
client can cancel the order (Akincilar and Dagdeviren, 2014).
TASK 2
Covered in ppt.
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TASK 3
3.1 Secondary market research for development of market
In order to conduct secondary market research, there are various sources which can be used
by Smart Restorations Limited for develop their objectives. In respect to this, positive outcomes
can be enhanced at workplace for ascertain results (José Liébana-Cabanillas, Sánchez-
Fernández and Muñoz-Leiva, 2014).. With the help of managing business activities, products
and services can be enhanced at workplace for organisation. However, they have to maintain
business activities; the cited firm can also take effective functions for business development. In
addition to this, the firm can also take positive results through maintain activities and actions.
For taking effective outcomes, the company need to develop functions for match their activities
at workplace (Sari, Naami and Fathi, 2016).
With taking secondary market research, Smart Restorations Limited can find demand of
their furniture products in market for development of company. In addition to this, to operate
functions the company can also take positive results through taking views as feedback
(Ramsaran-Fowdar and Fowdar, 2013).. With maintain effective results, cited firm have to
maintain their operations for generate high revenue and profits at workplace. In this aspect, they
have to make profitability with development of business operations.
3.2 Design online survey for stop buying from stores
In order to conduct secondary market research program, the cited firm need to maintain their
operations according to positive results at workplace (Sari, Naami and Fathi, 2016).. Smart
Restorations Limited can take following questionnaire for conduct online survey:
NAME:
AGE:
GENDER:
1. Are you satisfied from Smart Restorations Limited products and services?
Yes ()
No ()
Cannot say ()
2. Are you prefer purchasing from Smart Restorations Limited?
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Yes ()
No ()
Cannot say ()
3. Are you satisfied from quality of raw material of Smart Restorations Limited products?
Yes ()
No ()
Cannot say ()
4. Are you take reference from anyone before purchasing products from the company?
Yes ()
No ()
Cannot say ()
5. Are you aware from business process which is used to order processing?
Yes ()
No ()
Cannot say ()
6. Are you satisfied from online services of Smart Restorations Limited?
Yes ()
No ()
Cannot say
7. Are you like pictures which Smart Restorations Limited to promote their products and
services?
Yes ()
No ()
Sometimes ()
8. Are you preferred to purchase product online system of Smart Restorations Limited?
Yes ()
No ()
Cannot say ()
9. Are you prefer online purchasing or physical store
Both ()
Physical ()
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Online ()
None ()
10. Are satisfied from behaviour of employee of the company?
Yes ()
NO ()
Sometime ()
Cannot say ()
3.3 Use customer electronic relationship marketing for manage business activities
Electronic customer relationship marketing can be used by Smart Restorations Limited for
their effective development and positive outcomes (Ramsaran-Fowdar and Fowdar, 2013). In
respect to this, the firm can meet with different objectives and goals for manage business
activities. In this context, the cited firm can use different types of resources such as online portal,
Facebook, website and many more things. It assist to develop positive results for ascertain
effective results. In addition to this, Smart Restorations Limited can also create discount on their
new products so that they can easily attract various customer together at workplace. In respect to
this, they will easily develop positive outcomes (Akincilar and Dagdeviren, 2014). Hence, they
will easily arrange effective results at workplace. In order to maintain competitive advantages,
the cited firm need to ascertain their results which taken for development of company outcomes.
With the help of CRM strategy, Smart Restorations Limited can easily meet with their
objectives and plan for development of business operations. In respect to this, they can take
effective results to promote activities in international market (Ramsaran-Fowdar and Fowdar,
2013).. Thus, they will able to enhance market share for manage their outcomes to enhance
profitability within the market. They can easily collect information which are related for
customer so that they will meet with objectives and positive results to ascertain target at
workplace. In order to manage effective functions, different customer possess distinctive
characteristic within the business so that the cited firm need to take separately for manage
activities at workplace.
Electronic CRM considers mainly 3 activities at workplace such as:
Operational
Analytical
Collaborative
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In respect to this, the company can manage their activities through they can promote their
results at international level. Hence, Smart Restorations Limited can get competitive advantages
from different activities and actions. These electronic activities assist to collect information from
customer regarding their characteristics related with different outcomes for business
development (Sari, Naami and Fathi, 2016).. Hence, they can meet with objectives of company
easily and attract potential customer for business development. It consist various element which
can be managed for ascertain positive results.
TASK 4
4.1 Internet marketing plan
Carrying out internet marketing plan helps in attracting wide range of customers so that
best results can be attained, Smart Restorations Limited uses online media platform that provides
a productive and cost effective method for carrying out marketing and thus enhance sales of firm.
Cited firm uses internet for promoting products in market. It helps them to create a large base of
customers who uses social media platform (Shams, 2016). Thus, advertising using such platform
helps business to design effective marketing strategy and attract potential customers. Further,
after identifying the specific target group it helps in preparing appropriate marketing plan and for
that proper internet marketing could be done (Akincilar and Dagdeviren, 2014).
Main purpose of executing internet marketing is to deliver information to large market
base and thus inform them about new furniture products available. It also aids in developing
positive relationship with consumers and thus raise brand loyalty among existing customers of
Smart Restoration Limited. Proper market research aims to be done by firm in relation to identify
the threats and opportunities faced by cited firm (Bao and Chang, 2016). Also, using e-mail
technique helps in expanding the business operations and \enhancing the sales of business. Thus,
it assists firm to create an effective online presence and make sure that social media platform
helps in interacting with client base so that success can be attained. Also, E-CRM method is most
suitable in regard to promote the products or services in terms of influencing clients and raises
sales and profitability of firm in market (Ramsaran-Fowdar and Fowdar, 2013).
4.2 Pay Per Click Advertising
In Poster
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CONCLUSION
From the above report, it can be articulated that internet marketing assist to Smart
Restorations Limited for enhance their operations and manage results to promote business
activities. Furthermore, interactive order processing system need to be develops for ascertain
results at workplace. In respect to this, the cited firm can make effective plan for manage
their operations and attain profitability at workplace. In respect to this, there are various
element which need to be taken by the company for manage their outcomes within the
business environment. Moreover, it has been analyzed that the chosen company has various
advantages for promoting their products and services for manage their outcomes for enhance
market structure. In addition to this, the company can also use secondary market research for
development of company outcomes through manages effective results. In this aspect, they
can easily lead with new customer who can make profitability within the business enterprise.
Thus, the chosen organisation have to maintain their outcomes to generate high revenue
within the market. Thus, they will easily maintain outcomes at workplace. Apart from this,
report also take competitive advantages which need to be maintained for developing profits
at workplace.
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REFERENCES
Books and Journals
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evaluate hotel websites. International Journal of Hospitality Management. 36. pp.263-
271.
Bao, T. T. and Chang, T. L. S., 2016. The Product and Timing Effects of eWOM in Viral
Marketing. International Journal of Business. 21(2). p.99.
José Liébana-Cabanillas, F., Sánchez-Fernández, J. and Muñoz-Leiva, F., 2014. Role of gender
on acceptance of mobile payment. Industrial Management & Data Systems. 114(2).
pp.220-240.
Kumar, S., 2015. Online Marketing-The Market of Future. Deliberative Research, 25(1), p.52.
Kumar, V. and et. al., 2013. Data-driven services marketing in a connected world. Journal of
Service Management. 24(3). pp.330-352.
Lee, M., 2014. The effects of message directivity of social networking service word-of-mouth
and brand knowledge levels on accessibility and diagnosticity. International Journal of
Internet Marketing and Advertising. 8(3). pp.199-207.
Patwardhan, A. A., Pandey, N. and Dhume, S. M., 2014. Leveraging technology adoption model
for examining internet usage among physicians’ in changing Indian pharmaceutical
marketing context: A structural equation modeling approach. Journal of Medical
Marketing. 14(4). pp.201-211.
Pulizzi, J., 2013. Epic content marketing: How to tell a different story, break through the clutter,
and win more customers by marketing less. McGraw Hill Professional.
Ramsaran-Fowdar, R. R. and Fowdar, S., 2013. The implications of Facebook marketing for
organizations. Contemporary Management Research. 9(1). p.73.
Sari, S., Naami, A. and Fathi, K., 2016. Identification and Ranking of Intelligent Marketing
Factors Influential on Improved Sales with the Help of AHP Technique (Case Study:
Clothing Supply Guild Units in the City of Tehran). Journal of Current Research in
Science. (2). p.472.
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Shams, S.R., 2016. Stakeholder Relationship Management in Online Business and Competitive
Value Propositions: Evidence from the Sports Industry. International Journal of Online
Marketing (IJOM). 6(2). pp.1-17.
Ward, M. and Sweetser, K.D., 2014. Connecting to a cause: An experiment testing dialogic
theory and relationships within social marketing. Public Relations Journal. 8(1). pp.1-
33.
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