Internet Marketing of Smart Restorations Ltd : Report

Added on - 06 Jan 2020

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INTERNET MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Elements of internet marketing.............................................................................................41.2 Evaluation of internet marketing mix...................................................................................41.3 Comparison of internet marketing tools................................................................................61.4 Interactive order process works............................................................................................7TASK 2............................................................................................................................................8TASK 3..........................................................................................................................................123.1 Secondary market research to gain understanding of industry...........................................123.2 Online survey to know about barriers of consumers in online shopping............................123.3 ECRM can be used to manage and analyse customer's interaction....................................14TASK 4..........................................................................................................................................144.1 Outline Internet market plan...............................................................................................144.2 Covered in poster................................................................................................................16CONLCUSION..............................................................................................................................16REFERECES.................................................................................................................................17
INTRODUCTIONInternet is providing a facility to communicate with the world, this is a medium totransmit information in between targeted peoples. Marketing via internet is making it moreeffective and quick to gain market position and products promotions for a company(Tsiotsou,Rigopoulou and Kehagias, 2010). Internet marketing is a new concept which is an updatedversion of traditional marketing, it haves e products, e prices, e promotions and e place topromote and sale products of an organisation. Manufacturer can make better promotions by thisand also they can get market information and needs of their customers to increase productefficiency. E mail marketing, social media marketing, pay per click is contemporary tools topromote products, it can be choose by a company on the basis of their customers and targetmarket. This report is having focus on Smart Restorations Limited which is having trade inrefurbished and new furnitures. After the recessional seasons, they wants to gain their marketposition. So now they are having a partnership with a marketing firm to support in theirmarketing activities and to make internet marketing of their products. Medium Blue SearchEngine firm is having expertise in internet marketing and they have potential to regain market
position of furniture company. They can use their old customer data to make customer relationsand as well as they can use social media to make public relations to show their presence in theirtargeted demographics(Tsai and Cheng, 2012). They can conduct secondary data research toknow about market trends and as well as purchasing power and financial status of their targetconsumers.TASK 11.1 Elements of internet marketingMarketing is an essential element for products development according to the needs ofcustomers. Internet channel is making cost effective way to conduct marketing activities for thecompany. E commerce and digital marketing helps to make an online marketing of a product, e-commerce is a latest concept to sale and purchase of products, customers can purchase productsvia online channel and make their online payment in the favour of manufacturer(Taylor andStrutton, 2010). Some elements are given below which is include in the internet marketing;Search engine marketing;Marketing on search engines, marketing companies e. g. MediumBlue Search Engine can use this concept for Smart Restoration Limited. The marketing firmcreates some links which shows on search engines like; Google and Yahoo when a customersearch some relevant products. It is a way to divert customer traffic form search engines topersonal website of the company where they select a product to buy.Social media marketing;New invention in the marketing, products and services can bepromoted by social media(Sin Tan, Chong and Lin, 2013). It is providing a vital network to workand it is having a potential to serve products and services in their targeted customers zone. AsSmart Restoration Limited deals in furnitures they can make promotions by this, they can putimages of furnitures with prices and available discounts on it.E mail marketing;It helps to communicate with the target customers. E mail marketing ishaving potential to convey informations to a particular consumer. Companies can makepromotions by e mails, it can be targeted on demographical consumers or economical consumers.The above given elements helps to company in internet marketing of their furnitures.
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