E-commerce vs. E-business: A Comparative Analysis

This assignment delves into the distinct concepts of e-commerce and e-business. Students are tasked with analyzing and comparing these terms, identifying their core characteristics, benefits, and diverse applications. The analysis draws upon provided resources, including books, journals, and online materials, to illuminate the nuanced distinctions between these interconnected yet unique facets of the digital marketplace.

Internet Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Elements of internet marketing........................................................................................3
1.2 Internet marketing mix.....................................................................................................5
1.3 Compare internet marketing tools....................................................................................6
1.4 Interactive order process...................................................................................................8
TASK 2..........................................................................................................................................10
2.1 Brief on mechanics of search engine marketing.............................................................10
2.2 Copy for a suitable opt-in email marketing newsletter..................................................12
2.3 Guidelines for best online public relations and explain digital marketing communication12
2.4 Present method through Smart Restorations Limited use digital media communities...14
TASK 3..........................................................................................................................................15
3.1 Secondary market research to gather data on customers’ online shopping behaviour...15
3.2 Design an online survey to gather information..............................................................17
3.3 Covered in Poster...........................................................................................................19
TASK 4..........................................................................................................................................20
4.1 Produce an outline for an internet marketing plan for Smart Restorations Limited......20
4.2 Covered in PPT...............................................................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22

INTRODUCTION
Internet marketing also known as online and web marketing is a process of advertising or
promoting products, goods or services through the help of internet as a medium or marketing
(Ukaj, 2015). This is a wide scope that consist of electronic consumer relationship, email
marketing and other activities of promotion through wireless media. This is an effective mode
utilized by every organisation as people are more consuming internet as a medium of
entertainment. The purpose of this report is to evaluate techniques and methods as well as tools
of online media for Smart way restoration which is a small furniture company established in
2006. They hired True Search Marketing for promotional activities in order to develop and
expand their business. This report will study influence of online marketing and different aspects
of it in order to increase profits and revenues. The evaluation of internet marketing mix is done
in this assignment as well.
TASK 1
1.1 Elements of internet marketing
Internet marketing is a modern marketing concept that including planning and designing
the strategies and activities of marketings and promotion mix. The enterprise should comply new
technologies and trends for functioning along with the changes in market and industry. Smart
Restoration limited can adopt new innovation in the promotional and marketing activities for
reaching to the audiences they are targetting, Internet is an easy mode of communication which
render or convey the information within a short span of time (Sahney, 2015). The company, True
Search Marketing is helping company through the implementation of plan. Firs, it is essential to
analyse various components of internet marketing which are mentioned as below:
 Optimization: With the innovative content, it is essential, to manage the resourceful data
and proper designing. Hence, it is required to modify the information for proper use of
Internet marketing tools. Smart Restoration 8is using the effective information and data
for influencing the target consumer for making the purchase of their goods.
 Promotion: This is very essential for using the internet marketing, utilization of
harmonised tools of media in order to influence the target market and attracting
consumers. There are various people who are engaged in online media for the
entertainment and furiously changing their source of entertainments. Through the

effective content and various mediums of online content such as blog, Facebook pave,
social media, Smart Restoration limited can meet the needs and requirements of
company
 Innovative content Creation: Innovative content is the major elements of internet
marketing. The content the organisation is using should be creative, concise and
innovative enough to influence the people. There are various effective qualities such as
streaming videos, blogs, social median and many other on internet through which
company can meet the audience by making appropriate decisions.
 Examine: This is essential before broadcasting the data, a proper analysis is done on the
subject. This can help in knowing and understanding the interest and type of content
people like. This can be done through evaluating the reposes and feedback of people.
E-commerce is the electronic model in which the business-person can purchase and
merchandise the services and products by methods of electronic gadgets. This is a widely utilised
term in the service of internet marketing that help in no need of meeting with buyers face-to-
face. In the recent era of business, entire companies are transferring to online service despite the
business exchange in traditional style as clients consider it as more convenient manner of
attempting business.
E-business whereas, is not limited to the transaction of business but render other services
of business as well. This is assisting in transition of entire business activities including e-
commerce, online shopping etc. It make use of intranet, internet and extranet etc.
Benefits of E-marketing
There are various benefits of e-marketing which can help an organisation or users which
have a wide reach. Major benefits of this approach is quick and fast process that this avail. Here
are some more effective advantage of this process: Scope: e-marketing allows the business to meet their consumer in broad range of wast
through e-mail, websites, blogs, live chats, forums etc. With modified technologies
becoming available each and every day, the scope in e-marketing is developing. Interactivity: Traditional marketing means such as monologues are effective but less
interactive as this allows one-way communication. Though e-marketing means such as
websites, streaming apps deliver two-ways communication that provide instant feedback
of any activity in seconds.

 Immidicay: This is intimidates as well as people can use the e-tools and make instant
response through purchasing or leaving their comments over it.
1.2 Internet marketing mix
The new technology of marketing i.e. internet marketing have catered various new ad
creative strategies and technologies of promoting content in more effective and efficient way
(Safeena and Date, 2015). There are various companies or organization in industry which are
using the tool of internet marketing for achieving the goals and meeting the target consumer. The
respected company have also understanding the impact of this technique on the people, have
used this tool through hiring True Search Marketing to meet their demands and requirements in
proper way. To understand this method, it is required to analyse the i9nternet marketing mix for
organisation which have been explained as below:
1. E- products
Purchasing online products and services is a very tangible process. This is a very
complex process to analyse the content or product by just looking at the picture. Whereas
contrary, in store shopping, consumer can properly check, evaluate and recheck the goods and
services before making nay purchase decisions. The company is facilitating entire description or
details of products including quality to size of their products; every little details of them for
consumer to satisfy their queries. The product of Smart restoration limited can be customized
according to needs or demands of consumer.
2. E-Price
Determination of price of products and services is a significant procedure which
organisation maintain according to the demand and interests of clients (E-Marketing Mix, 2016.).
This is needed for Smart Restoration limited to offer something different than they offer on the
store for which the consumer prefer buying furniture online rather than the store. For this, the
organization first evaluate the purchasing power of the clients than they determine or offer the
cost of the products online. The company deal with clients their products in competitive prices
3. E-Promotion
Marketing or promotion through online services of shopping is a complicated process. To
earn the credibility of consumer, it is fundamental for organisation to have a domain and
concrete identity. In order to get this feature, the organization prefer to use the approach of Web

relation. Also they are using social media dan blog advertising for promotion of their page or
domain.
4. E-Place
The term internet marketing have catered the revolutionary change in the marketing
industry as the consumer now can shop the products and services without roaming or visiting the
stores (Riasi and Pourmiri, 2015). The place refer to the links or website position that includes
social media, websites and any place from where it is easy to access this. Company have used
every social media sites and YouTube to provide the convenient access to consumer.
5. E-Physical Evidence: This refer to the appearance of place from where consumer
access to the organisation and its products. The physical evidence in online marketing refer to the
websites and categories allocation. Through making different segments and categorise, the
organisation will proper use the physical evidence tools. Also they have used effective colours
that are able to attract consumer's attention.
6. E-People: This refer to people of company. Smart Restoration Ltd. Have managed and
admin their group of people for managing their work. This is essential for organisation that can
avail them in meeting desired outcome within a proper time period.
7. E-Process: This refer to the production or product delivery process accessed by an
organisation, in e-marketing, the process have become more quick and faster along with full
convenience of people. People can also review and track their delivery of order and provide
instant feedback of their services and goods that they purchased through e-services.
SRL should incorporate these e-marketing mix in order to identified their strengths and
weakness as well as increase their productivity. This can help in maximising their administrating
elements and attract the courser's attention which will avail them more consumer base through e-
marketing techniques.
1.3 Compare internet marketing tools
There are various tools in internet which are called e-tools as well. These are used for
meeting the target market and advertising products and services of company so as Smart
Restoration's.
This is essential to compare the e-tools for comparing the marketing tools of organisation
in order to reach the positive and successful conclusion. Such as advertising through social

media including Facebook, Instagram, Snapchat and Twitter access the organization an effective
connection or influence in adults and teenagers for selling or promoting the services.
Company Website
Proper official website management is effective tool of web marketing. An organisation
can build domain, update it with the help of articles, post or other informative updates of
products and services for keep informing the clients about the offers and services including new
and modified products. True Search Marketing can build or create an innovative domain of the
cited company for influencing the consumer and maintain the activities and affairs of online
practices.
Online Advertising
This is most effective term in which the promotion of services and products on most
popular and accessed pages is done in order to target the consumers. According to the
accessibility and ability of browsing internet, True Search Marketing can utilize the
segmentation methods. Also there are various choices such as google AdWords, Instagram
advertising, Casebooks and Instagram ads which can provide ease in accessing the perfect
number of clients to the organisation. These methods are new techniques and methods of
advertising through which company can access new range of consumer and easily meet the target
consumer. Advertising not only increase the sales amount but portray the image and build a
reputation of organisation among people.
Online Distribution and Payment Process
Smart Restoration Limited can earn revenues through using online payment and
distribution process. There are various companies which are engaged in distribution of products
and services like Amazon, e-Bay etc. which have made this process more easier. Also, there are
various websites which are offering online payments services such as Google Check out, Check
Out, PayPal etc. who minimize the efforts of consumer in paying bills. These created the
processes quicker and faster which is like cherry on top.
Feedback Collection & Lead Generation
To understand and evaluate feedback of service user, method of lead generation is more
efficient and effective (Mohammed, 2015). This is helpful in resolving the issues with delivery
and services of commodities of company as well as avail in overall organisation and products
evolution.

Other E-tool Email-marketing: This is also one of the internet marketing tools that helps in marketing
and promotion of products and services through email techniques. The Smart Restoration
Ltd. can update and inform their consumer through daily and routine updates through the
help of this technology. Banner Advertising: this is an picture based advertising techniques which is popular on
world wide web for promoting services and gain consumer. Content Marketing: This e-tool is a strategic approach of marketing concentrate on
distributing and creating relevant and consistent content for retain and attract audience. Mobile Marketing: This is a tool of e-marketing that focus over the reaching of specific
audience on their tablets, or phones through e-mails, websites, MMS and SMA etc. SEO (Search Engine Optimisation): This is a process where seller use this as a medium
for promoting their services and goods by presenting their web results on top. SEM (Search Engine marketing): This is a paid search engine advertising used as a e-
tool that helps in developing and managing through advertising by click.
Comparison of E-tool
The tools of internet marketing are interlinked with each other but there is vital difference
in the uses and working of those methods (Zimmerman, 2015). The services of facility of online
shopping give the wide market in pocket of an individual as well as facilitates the
intercommunication and interpretation facility of feedback. For example, social sites like
Instagram is now trending among new generation specially youth and adults. The organisation
can utilize it as a medium of promotion which can gain the consumer base and increase the sales
amount of products and services. These e-tools are similar with each other cause of their
availability and accessing process. These all undertake same procedure and are available through
internet. But these are distinct on various basis that makes them different from each other. One
can use any e-tools for marketing but that should be appropriate according to target audience.
1.4 Interactive order process
Interactive Order Processing
Process of interactive order is the a structure requesting online for products and services
that consist of the ordering of goods till the final process of responding. This is very complicated
process which is utilized by an organisation for online shopping services. True Search marketing

is using best and effective techniques of online ordering services and products for Smart
Restoration limited to give convenience to their consumer. Here are major six steps of this
procedures which is discussed under for shipping a furniture set from Smart Restoration Ltd: Plan of ordering: In this process, the consumer demands or plan for the specific services
of products i.e. furniture set from Smart Restoration Ltd. It is observed through the help
of various tools such as electronic information interchange framework, system of online
ordering and many others. It avail in criminalizing the conflicts an providing relevant
suggestion which is significant for store or online shopping facility. Order Transmission: In this step, the client ask for the more data and description and
finalise the purchase decisions for furniture set purchase. The EDI framework is utilized
for resulting the entire process or services after which they product is prepared for the
placing or delivering. Entry of Order: The investigation after the validity is made in this step. The analyse the
details such as payment policies, elements cost, quantity of order, description linked with
services of furniture set along with transition, billing and delivery etc. Material of Order: This includes the order filling such as details of product & process. IN
the instant process of ordering, this includes commodity retrieval, delivery details, sales
of order of furniture set etc. Order Deliver: In the respected step, transportation and record of the service or product is
made to the destination which is being programmed (Levenburg, Schwarz and Motwani,
2015). Insurance of shipping, delivery governance and identifying of furniture set is
done. This aims to provide the clients the services safely and properly.
 Order Status and Feedback: The verification of the product delivery is updated as well
as the response and feedback of customer related to the services is analysed in the final
step.
As this involve in the online transaction; therefore, this has the secure transaction policy
that encourage the consumer to changes the decision of purchase. Online payments is the option
that is given to consumer which is highly convenient for consumer and seller. However, other
side, the procedure have some issues of security, thus, the most often that this limit client to shop
from the sources of online. It is an organised process which could be undertaken by Smart
Restoration Ltd.

Thus, it can state that internet Order processing is a critical elements to be considered
while planning to expand or utilise the e-tools and building a marketing strategy for any business
enterprise. This is helpful but there should be a constant track of products and services.
TASK 2
2.1 Brief on mechanics of search engine marketing
Search Engine Marketing
Search Engine is the bets techniques of marketing and developing in the recent
competitive market. The organisation is inclining toward the online services for sustaining and
developing on the industry. It is a practice of marketings and advertising services and products
by paid online promotions through Search Engine pages such as Yahoo, google etc.
The mechanic of SME
There is an entire process which is being undertake by organisation like Smart
Restoration Ltd in order to use this tool of e-marketing. Here is mentioned its basic mechanic:
 First, The web page is deigned including entire browser and window including graphics
and text.
 The MSE includes some robots and spider programs for following websites page to page
in order to gather the information.
 When the user enter keyword, the ranking algorithm present the ad of organisation on the
web page.
The companies is being suggested through the automated system when the client make
the research related to the products. These are also known as the Pay Per Click ads. SME provide
the organisation the promotion opportunity in which when a person make any search related to
nay topic linked with the products or services, the automated system presents the name of
organisation. It is attracting and influencing activity when people look for information. Here are
Few terms of Search Engine Marketing:
Search Engaging Paid Marketing
It is a variety of measurable through internet marketing related with the made searches. It
includes the techniques of Pay Per Click.
Geo-Targetting

It is a method of promotion or marketing in which the location and IP address is traced of
consumer for deciding the place and delivering content location. This is useful for those
organisation who are engaged in the local business such as Smart Restoration limited and other
SME's.
Optimization of Search Engine
This belong to the availability of company ads on the easy location where consumer can
easily access or pursuit for it. This avail in minnesinger the visibility of company as well as
increasing base of customers (Kotler and et.al., 2015). It can be helpful for Smart Restoration
limited so the True Search engine is using this techniques for making an access of enterprise.
Web Landing
This is also called as Destination page, Lander page or Lead capture. According ton this
technique, if consumer make the search of the related products, the only page is visible to them.
This is used for lead generation which is also known as landing page, lander, destination page
etc. This is a cladistic page on the internet or website which built for one specific objectives
distinct from the entire objectives. The major used landing page is Google Adwords which is
used by maximum people who use the Google Search engine.
Concept of Long Tail
A long tail is a type of number distribution in which having a huge amount of number
occurrence far from 'main' part of the distribution. This term was first phrased by Anderson in
2004. According to this, the fall or success of organisation depend on the channel of distribution.
To increase the low product demands of services, Smart Restoration can make use of this
technique. This distribution helps in increasing organisation's popularity for any determined
amount.
Search engine optimization: This is a process of affecting the visibility of web page and
website on online services in a search engine of web's unpaid outcomes. This is often called as
earned, organic and natural process that is beneficial for an organisation to promote their
products and services on top. The merit of this process is that this increase the visibility of
websites after promoting their company but the demits stands as this hides the major companies
who are good but do not want to spend on advertising.
Paid Search Engine marketing: this process is often paid process in which the seller of
services pay to the organisation for their products in order to make their product on top of the

search result. This helps in increasing their search and access of websites which is the best merit
of this process. But the major drawback come as the irrelevancy and covering of samll
organisation.
2.2 Copy for a suitable opt-in email marketing newsletter
From past few years, business industry have adopted the term, online advertising which is
increasing furiously. The method of Opt in Email marketing is a medium through which
organisation send the details and trending offer to consumer who have visited and logged in their
page or websites. After the increments in social media advertising, the fall in email marketing
can be noticed. The advertising through email build a direct and interactive relation between
consumers and organisation as well as keep update them about the new products, happing, offer
and sales details. This is attractive, simple and cheaper process of advertising that connect people
directly to the brand. There is another attractive methods of advertising which is newsletter
which inform clients about new and upcoming services or goods. Here is one example:
Hi,
You have not paid a visit to page of Smart Restoration Limited from a while. The company
have new offers and products they are launching next weak. To know more details and keeping
updates of new services, pay a visit to our website daily. This offer is for a limited time period.
Thanks
Marketing Manager
Smart Restoration Limited
2.3 Guidelines for best online public relations and explain digital marketing communication
The management of communication between the stakeholder and organisation is known
as public relation. This avail in portraying a better image of brand as well as increasing
credibility of enterprise among consumers (Karjaluoto, Mustonen and Ulkuniemi, 2015). The
organization coordinate various activities or campaign for PR in order to resolve issues of clients
and creating an effective impact on stakeholders. This is a fundamental activities which is made
for informing public or analysing the requirements and demands of them. Here is best web
relation activity is discusser:
Relationship

This avail the organisation in maintaining relationship with company and retaining them
with it through giving them a purpose. Smart Restoration Ltd. is small furniture company which
will to expand their business on nationwide. This methods can help company in managing and
deploying stakeholder and gaining revenues through formational and information public
interaction.
Research
Research is fundamental component which is required for activities of public relation.
For analysing expectation an demands of consumer, creating an effective plan as well
segmenting, targetting and positioning of consumer, this can avail organisation (Difference
Between e-commerce and e-business, 2017). It also helps in alternation of vision, objectives or
mission of enterprise.
Writing
PR required effective and concise writing of content for making a unique impact on
stakeholders. The content should be entertaining, catchy, concise and appealing and should be
able to intrigue consumer. One should avoid long an detailed information for public relations
reports and make it more innovative and creative.
Measurement
This is necessary to measure the influences of campaigns which are coordinated online.
This helps in analysing the impact and cutting overall expenses and costs of activities. Smart
Restoration Company can optimize this technique for making proper use of practices.
Online Public Relations
The online PR include the activities which is geared in regard of inflecting the
communities, media and other audiences which exist forums, discussion threads, and other
online communication tools. Online public relations dealing with organisation, government and
other institution file transfer and factors etc. For creating guidelines of digital PR process there
are some policies and procedures which is mentioned under:
 Includes vendors, friends and family.
 Empower and educate entire team
 includes ownership rights.
 Release electronically with inspiring video
Problem a follow-up or questionnaire.

2.4 Present method through Smart Restorations Limited use digital media communities
There are various media tools which can be used for online marketing but it is all about
using appropriate media for specific people for meeting particular target. Smart Restoration Ltd.
Can utilise new technologies such as digital communities of media for marketing and promotion
purpose. Below, few of those are discussed:
File Sharing
Through the technique of file sharing on social media and apps, quick exchange of
information and content top mass number of people can be done (Hollensen, 2015). Usual
methods of stocking dispense such as automatic exchange, media, focused group, hyperlinked
papers and many others.
Instant Messaging
For personal and professional purpose, professional and individual have joined their
group of instant messaging methods. These sites of IM are bale to exchanges file with have data
and access a quick communication. The message circulation from these sites are quick and
provide interactive platforms. Through this, organisation an evaluate the feedback of people
instantly.
Chatrooms
These provide the opportunity to communicate which organization an use for interacting
with consumer or other business person for dealing purpose. This techniques helps in
maintaining wider communication purpose to interact a message to mass number of people.
These can be informal and formal such as synchronous, synchronous conferencing etc.
Discussion Groups
This facilitates a place where a large number of people can interact with each other in
order to solve a issues or conveying any information etc. This respected company can utilize the
methods for identifying or analysing opinions of public or potential buyers in regard of a specific
products or services.
Blogs
It is a medium through which an organisation can maintain information flow among
people. This render consumer extra information as well tips of using products and services.
Digital Media Communities: Social and digital commonly used as websites or software
which are used for the purpose of connecting with people and sharing vital information. In the

recent times they are being utilised as a major source to conduct research for concerned
communities. The another major use of digital media communities is that it comprises of like-
minded people at the same place. It can be termed as a majors source of targeting them with
offering of the organisation. The use of digital media communities is not confined to just groups
of people with similar preferences, it is helpful in building relations with other people and
engage them in a conversation.
TASK 3
3.1 Secondary market research to gather data on customers’ online shopping behaviour
Online or web marketing is new trend in recent industry to business the products and
services. It is essential for True Search Marketing to make a proper research and understand
buying behaviour of consumer for influencing target clients of Smart Restoration limited in order
to implement a successful plan.
Secondary Data
This have been observed in UK that online shopping have been emerged to 17.9%
between 2015-2016 which claims that the people are more inclining toward online shopping on
broad range. This have been noticed that more than 77% of buyer made the decisions of online
shopping in the year of 2016. In the same year, up to 70% consumer switched toward e-
shopping. United kingdom is transferring to online shopping as well as internet marketings and
promotional activities than other mediums.
The major reasons of internet shopping is comfort and convenience which a buyer get
from online shopping. Organisations deal more exotic offers online to buyer which is making
them curious for internet shopping than other mediums (Goi, 2015). It have become more easier
to shop online as the entire details related to products are provided by company thus, it is not
necessary to examine the product by making stores shopping. This have also been evaluated
through research that people like to make purchase from credible brands than any random
websites such as Amazon, e-Bay etc.
The number of people who use online shopping for purchase is increased to 295 million
and more in United Kingdom. Consumer like to spend the money if it is worth to spend. But
there are various demerits of e-buying too. It have been provide through the analysis that more
than 56% buyer of online purchase are not gratified with services or products they ordered

online. 42% buyer had felt the issues with the quality and delivery of services whereas, more
than 37% claimed that the products have not been deliver on time. This s being the cause of fall
in credibility of brand and from the frustration, consumer are switching to other organization
products rather than their loyal enterprise.

3.2 Design an online survey to gather information

3.3 Covered in Poster

TASK 4
4.1 Produce an outline for an internet marketing plan for Smart Restorations Limited
An organisation should maintain the technology of internet marketing for attracting new
buyer and meet the consumer in short time span. Smart Restoration limited have used this
technology for development, expansion and sustaining in competitive market. Here are some
major points of online marketing:
Client Search Criteria
It is required to analyse the demands and expectation of consumers which can avail in
building strategies of marketing and fulfilling demands such furniture on rent, home delivery etc.
Targeting Consumer
For selling or developing a product, it is signifiant to focus over group of people. This
include the evaluation of requirements and interest of those target (Esmaeili and Aqaei, 2016).
Smart Restoration limited concentrate upon middle class and local buyers.
Selection of effective techniques for gaining traffic
Selection is effective methods among all other technique. Selection of techniques should
be on the basis of target consumer that are able to appeal them. Various techniques can be
optimized to achieve target consumer through Smart Restoration Ltd.
Here is the brief plan of internet marketing:
 Plans: This is required to maintain good and effective content for managing proper plan.
 Reach: It includes methods through which consumer can be attained such as email, SME
etc.
 Activities: Interactive tools of compunction. e.g. websites, blogs etc.
 Convert: Use of marketing and internet mix for transformation of consumer from store to
online shopping.
 Customer Advocacy: Influencing marketing creation through social media, possessive
responses etc.
Marketing design of that consist of style of transaction along with internet outline:
 Market Research: Collect and organise analysis of information to understand trends,
needs,, demands and situation in order to develop new strategy. This includes:
 demographic According seasonality pattern market
 Elimination of clients in segments: psychographic, demographic

 Recent sales analysis commodity designing and benchmarking Products: The respected organisation will decides design, type service or other details. Competition: Compete with competitors through determining USP of products and
services (Chang, 2015). Mission Setting: Smart Restoration is focusing over business expansion to nationwide
and gaining consumer base. Marketing Strategies: Develop promotional and marketing strategies such as direct
marketing, advertising, program training etc. Budget: In this, the company determines their budget for entire operations which will be
conducted.
 Control the results: Evaluation of response or feedback leads, consumer and stakeholder
and monitoring of result of plan is analysed.
4.2 Covered in PPT
CONCLUSION
This report summon that internet marketing is an effective medium of promotion and
marketing which is being adopted by commercial industry. It is cheaper, accessible, portable and
more quicker. There are various types of tools and technologies such as email promotion, web
marketing etc. New media is an interactive medium of annunciation which allow the company to
analyse the response on instant basis.

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