Technique Of Internet Marketing
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Added on 2020-01-23
Technique Of Internet Marketing
Added on 2020-01-23
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................................4TASK 1..........................................................................................................................................................41.1 The elements of internet marketing ................................................................................................41.2 Internet marketing mix .....................................................................................................................51.3 Compare internet marketing tools ....................................................................................................51.4 How interactive order processing will work ......................................................................................6TASK 2..........................................................................................................................................................7TASK 3 & 4...................................................................................................................................................73.1 Conducting secondary market research to gain understanding of industry .....................................73.2 Design an online survey ....................................................................................................................73.3 The use of electronic customer relationship marketing can be used to manage and analyze the customer interaction ..............................................................................................................................84.1 Produce an internet marketing plan .................................................................................................94.2 Poster on pay per click advertisement ..............................................................................................9CONCLUSION ..............................................................................................................................................9REFERENCES ..............................................................................................................................................11
INTRODUCTIONWith the increase traffic on the online platform and internet now a day’s companies arefocuses on using the internet marketing technique for advertising and promoting their productsand services (Robert and Zahay, 2012). With the new concept of marketing it has set down thetrend among different companies related with using the e-marketing tools for sustaining in thecompetitive environment. The present report focuses on given case scenario of Smart RestorationLimited that specializes in selling the refurbished furniture to their different clients. The reportalso focuses on understanding the key elements of internet marketing that may be used cited firmin order to accomplish their marketing objectives. TASK 11.1 The elements of internet marketing In the contemporary scenario internet marketing plays significant role for the furniturecompany as it support them in accomplishing the marketing objectives of the business (Fritz,2013). There are different elements within the internet marketing that support Smart RestorationLimited in enhancing their marketing reach. It mainly includes-Email marketing- The foremost element of internet marketing include email marketingwith the help of using this Smart restoration Limited focuses on marketing and promotingtheir range of furniture products with the help of sending email to their registeredcustomers to who prefer to purchase product from the cited organization. Digital marketing- Another element of internet marketing includes digital marketing thatmainly focuses on using the digital media tools such as internet, mobile phone etc. forpromoting the services and products of Smart Restoration limited (Gangeshwer, 2013).Along with this, digital marketing also ensure using range of marketing tools such as TV,newspaper, magazines etc. for marketing the furniture products to large mass ofaudiences. Search engine marketing- Another element of internet marketing include search enginemarketing one of the key form that mainly focuses on marketing the Smart Restorationproducts through increasing their visibility on the results page of search engines.
1.2 Internet marketing mix In order successfully engage on the internet marketing strategy manager must focuses onassessing the essential elements on the basis of which strategy is formulated by e-marketingmanager of Medium Blue Search Engine Marketing (Salehi, Mirzaei and Abyari, 2012). Thedifferent elements of internet marketing mix basically includes-Product- The key element within internet marketing mix include products that are offeredby the cited furniture company for meeting the requirement or need of differentcustomers and clients. Along with this, it has been also assessed that products arecustomized and accordant with the customers’ needs. In addition to this, while offeringproduct online organization must also focuses on providing customers safe purchasingexperience with adequate online assistant regarding their products and services. Price- Another element within the internet marketing mix includes price actual worth ofthe online products that are sold by Smart Restoration Limited over the online platform(Jobber and Ellis-Chadwick, 2012). With the help of this marketing mix element itbasically focuses on assessing and discovering the amount that customers are willing topay for the online products. Place- Another element within the internet marketing mix include place that is locationfrom where supplier or Smart Restoration Limited would deliver or offer the products toultimate customers. In order to engage in the internet marketing activities the citedfurniture company would sell their furniture items and products via online platform thatresults in generating higher traffic or visitors on the webpage. Promotion- Last element within internet marketing mix is related with promotion thatorganization may use to market or promote their products and services (Ivanov, 2012). Inorder to promote online e-marketing manager must focuses on using the effectivepromotional approach that is Web Public relation through which news and stories relatedwith the furniture products is places on the official webpage of the company. 1.3 Compare internet marketing tools There are different internet marketing tools that may be used by the Smart RestorationLimited that support them in marketing and advertising their range of furniture products with thehelp of using different e-tools and mediums. The comparisons among different internetmarketing tools are as follows-
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