Elements of Internet Marketing and Developing Internet Marketing Mix

This document discusses the elements of internet marketing and how to develop an internet marketing mix. It also explores various internet marketing tools and e-tools used in the process. Additionally, it provides insights into interactive order processing in the context of internet marketing and discusses search engine marketing techniques.

Internet Marketing
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1

1.1 Elements of internet marketing........................................................................................1
1.2 Developing internet marketing mix..................................................................................2
1.3 Various internet marketing tools and different e-Tools...................................................4
1.4 Describing interactive order processing in context with internet marketing....................5
TASK 2............................................................................................................................................6
2.1 Search engine marketing..................................................................................................6
2.2 Suitable opt-in and email marketing newsletters..............................................................6
2.3 Digital marketing communication and developing online public relations......................7
2.4 New digital media communities.......................................................................................7
TASK 3............................................................................................................................................8
3.1 Accessing online shopping behaviour of customers........................................................8
3.2 Carrying out online survey to determine motives of shoppers to make online purchases.8
4.1 Internet marketing plan.....................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is a process where large number of buyer and seller come together for an
exchange process (Andreopoulou and et. al., 2014). It enable many users to reach and grab such
products whom made them satisfied by analysing all their needs and requirements properly.
Internet marketing is a process through which an organisation control cost and sale out their
products and services through digital media platform. This section support in reaching to wide
number of customers at one time which enable a firm to enhance their profitability and
productivity (Bailey, 2011). This project is based on internet marketing concept with an example
of Smart Restorations Limited whom are dealing in refurbished office furniture. By consulting
this project, it lead to describe about various elements of internet marketing as well as their tools
through which they are going to launch business at appropriate level. Along with this it also
includes a brief information about mechanism on various search engine and the use of
technology by an association itself. For executing the thing appropriate plan is required which
lead to get described and frame in this project. Along with this, whole concern of project get
understand through presentation which makes project outcome better to understand.
TASK 1
1.1 Elements of internet marketing.
Internet marketing is a process through which an organisation will lead to establish them
at vast level. Smart Restorations limited have determine several number of elements whom have
to take in account by management in an appropriate manner: Create:It is essential for an organisation and association to create a remarkable content
which customers usually do not get forgot easily along with this it should be in such
nature which really want to read by users which get done through using photos, video etc.
Smart Restorations limited have to maintain keen focus on such essential by preparing
such content on their websites which really make some sense and add photos and videos
properly as well so that it become attractive in nature as well (Eight Elements of Internet
Marketing. 2016). Optimise: Use such keywords which by analysing that whom get access by a customer
properly. Thus, for this, it really need to get create such content which optimize through
search engines properly so that maximum user easily access company website. Smart
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Restorations limited have to prepare appropriate content and select some key words from
them as well so that they are going to reach wide range of customers. Promote: Another thing which have to take in account by an organisation is to promote
business through social media. In internet marketing process, management have to
promote business and key content through social media like Facebook, LinkedIn etc.
whom provide very specific information about an organisation (Berisha-Namani, 2013).
Smart Restorations have to apply this technique on business through which they become
able to enhance user base by presenting content at social media.
 Analyse: The last element of marketing is to analyse the idea for which the idea is
working or not. It’s essential for Smart Restorations limited to analyse the facts and
things about websites that which things are working properly or which are not (Bianchi
and Mathews, 2016). In such context, management have to follow an appropriate strategy
which stated about “Wash, Rinse and Repeat”.
1.2 Developing internet marketing mix.
The online selling combine outlined numerous components of the marketing
mix that utilized in relation with serving online services to the purchasers over the virtual area
of internet. This can be the marketing mix which states the varied promotional and marketing
ways to market the product through the medium of internet (Chen, 2011). This formulation is
efficient in reaching to large numbers of consumers in global marketplace and tributary
in enhanced gain of Smart restoration LTD. through supplying easy accessibility to the wide
area network user to organisation products and services. Smart restoration is passively
concerned in process their marketing action to set up so as to succeed in massive numbers of
consumers through social media networks, newsletters, blogs, email selling and also
the banner advertising over wide area network (Fan and Tsai, 2010). The
varied components of web selling outlined by Smart restoration private company in realistic
marketplace area are s as follows:
Product: The sited office furniture merchandise delivered by the corporate is pictured as
in intangible form of services over the medium of virtual area of network. The internet offers
intangible services which can be touched to the purchasers and also to the person who
will solely build buying behaviour only through seeing pictures of the products and by
interpretation of the given description of about the specific product or office furniture. So,
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the Smart restoration ought to be a lot of active in uploading all relevant footage and clips of
product over official web site of company as well as on other merchandise who area acting as
supermarket over internet in online marketplace (Fritz, 2013). So, that the client will access the
correct description and specification of the product delivered by the Smart restoration and quality
and superiority of product in relation with company ought to defining the options and
outline regarding material of product or of furniture item is that the user will results in building a
effective buying call over the medium of web through evaluating and interpreting the
specification.
Price: The costs of the products and the service which is delivered by the business
firm over medium of web ought to be in comparatively vary as per requirement of the buyer as
well as their capability to pay and the also incompetence with the competitors pricing strategies
(Jobber and Ellis-Chadwick, 2012). The costs of the product obtainable in the
virtual area network of the corporate must not be quite the costs rates of physical stores of the
company which is dealing in realistic world and on specific geographical place. This
can decrease the sale of the products over medium of the internet. Price vary of the product is
additionally stricken by the complete image and complete value that of the Smart restoration in
the marketplace which is reflective over virtual online marketplace to the large numbers of
customers which are connected through wide area network. The Smart restoration
company ought to be accountable in process the various worth range in the virtual place of
selling product in addition to the physical stores as per the capabilities to pay for services of
company of the targeted segments of consumers or service users (4 Key Elements Of A
Successful Internet Marketing Plan. 2017). So as to keep up the sales figure of sited organisation
high in each of the markets.
Place: The business organization ought to be responsive in choosing the promotional
place to advertise the corporate product and services to the client.
The good restoration personal restricted is merchandising their workplace product over the
medium of web so as to extend the sales figure of company (Kerpen, 2011). The business is
actively occupied and involved in choosing acceptable place of selling company product in
virtual area. The Smart restoration is exploiting different internet sites for banner advertising so
as to market firm product in international cyber area. Whereas the organisation is exploding
business firm gross sales by boosting up their services through exploitation of the social
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networks. So as to ascertain two methods of communication with potential buyers or customers
(Kriemadis, Terzoudis and Kartakoullis, 2010). Whereas business web site may are deals to
places to form impressive merchandising their product by web users in online
worldwide web markets.
Promotion: The corporate firm ought to be answering in processing
numerous promotional and marketing ways so as to promote products and services of website to
excite the world users to results in higher sale for organisation product (Laudon and Traver,
2013). Smart restoration private limited company will use numerous promoting strategies and
tools and techniques like different offers, sales, discounted prices and banners on different online
sites and social networking sites, newsletters, blogs, email marketing etc. So as to boost up the
sales of business firm on virtual area. Like for an instance the sited corporate firm is increasing
the on-line payment by using master-card by giving two hundredth discounts on on-line credit
payment (Omar, Bathgate and Nwankwo, 2011). Whereas business firm is
additionally enhancing their sales through developing official mobile application of Smart
restoration be providing some percentage of discounts on the first buy of office
furniture of Smart restoration through their mobile application or get an discount referring other
friends or known to make purchase through the company application.
1.3 Various internet marketing tools and different e-Tools.
The Smart restoration pvt. Ltd. is developing varied e-Tools, web selling techniques so that
develop an effective follow up selling strategic tactics on Internet to push company trades
in several folds. A number of e-Tools accustomed in order to
accelerate potency of web selling combine square measure as follows:
Understanding customers: The corporate will practice varied web selling tools and
approaches to understand the dynamical desires of the purchasers, preferences of an person in
relation with the internet shopping (Pomirleanu and et. al., 2013). The Smart restoration
is utilising search
engine optimisation so as to consider various assorted desires of shoppers with
company merchandise and services additionally google keyword will be economical approach to
extend the gain of business.
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Understanding competitors: Google Ad Planner is associate e-Tools that is employed to
evaluate the strong point and flaws of the rivals and additionally accessing to the
assorted competitive strategies enforced by them in marketplace.
Social media updates: the various web selling technique like Hootsuite and
Tweetdeck square measure effective in look over social informs and replying passively in the
direction of queries and feedback of the purchasers (Roberts and Zahay, 2012).
Match five Mailer: these explicit tools contribute in stimulating to the
possible consumers solely through decreasing spamming of the text sent through social media or
via e mails.
Email marketing: The Smart restoration pvt Ltd. will build practise of varied electronic
messaging techniques so as to convey necessary info to consumer like email instant electronic
messaging apps etc.
Search engine mrketing (SEM): this can be approach of on-line selling employed by
the Smart restoration so as to return to initially position when each time the consumer pursuits
for its primary and secondary looking words (Salehi and et. al., 2012).
1.4 Describing interactive order processing in context with internet marketing.
Interactive order process is Associate in communicating approach to increase the sales and
therefore with that of the stocks of
goods and co-operating with the corporation wants from dealers. the corporate is involved in
supplying services over official web site of Smart restoration pvt Ltd. or the differing company
websites that are mercantilism business merchandise (Shukla, 2010). This respective method of
interactive order process concerned with of 5 steps procedure followed up by positioned
business firm so as to deliver the online services to shopper on time that are encircled under.
 the primary step is interactive order process is to pick out needed merchandise of business. This
is accompanied with various filters to select product as per requirement like colure, size, material
etc. and adding chosen product to cart.
 This follows up choosing the location at which product is required (Sin Tan, Chong and Lin,
2013).
 Third step contains choosing to the varied modes of making payment. Like through credit
card, debit card, net banking or cash on delivery.
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 Then this is often tracked by last phase of order processing that lands up with give in to all
order particulars and so this is often trailed by the corporate process of proving accessibility
of required goods, packing of demand and supply to the shoppers.
TASK 2
2.1 Search engine marketing.
the corporate is emerging with numerous of methods in context with that of computer
programme promoting (Sweeney, Dorey and MacLellan, 2015). This can be methods to come
back initially position whenever user is making similar kind of searches every time over the
medium of internet on search engine. the varied tools hike up the computer
programme promoting square measure as follows:
Search engine optimization: this can be the tactic that practises concerning the first and
secondary word of the quests or queries created by consumers over the computer
programme connected with the corporate name or services so as to extend sales of firm.
Paid computer programme marketing: this can be outlined because the business
concern is remunerating to different search engines like google to place their advertising to
priority so as to reinforce the probabilities of being accessed by massive numbers of client over
the medium of net.
Landing pages: this can be conjointly associate degree line of net promoting which
practise to land on terminus through get on on the link rushed on the differing websites (Omar,
Bathgate and Nwankwo, 2011).
2.2 Suitable opt-in and email marketing newsletters.
Appropriate opt-in approach is that the net promoting methods accustomed endorse the
corporate product and facilities over virtual online area. The smart restoration is creating log
of advertizing so as to tell concerning the corporate product, numerous period deals or bargains
delivered by the business. The unconfirmed opt-in promotingapproach involves causation mails
to massive figures of consumers list which can be probable consumers for the corporate in
upcoming journey of firm. Whereas the confirmed opt-in approach comprises practice of
straining software package that filters the chosen figures of person who can
be potential consumer for the corporate consumer ad (Andreopoulou and et. al., 2014). The
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catalogue marketed by Smart restoration pvt. Ltd. to tell concerning about the sale of business is
revealed under.
The Smart Restoration restricted give birth to the SPRING SALE
Surf here to different business establishment furnishing objects with Promotional amounts.
Browse here>>>
2.3 Digital marketing communication and developing online public relations.
The general public relationship are often outlined as activities so as to grow smart relation
with the corporate consumers. the corporate is endlessly involved in resolution of numerous of
issues and problems of the client in respect to the facilities and product of smart restoration
company. The business concern is emerging smart relations with that of their consumers by
emerging through on-line promotional material and creating an active digital marketing and
promotional communication system (Bailey, 2011). This enables business concern to act as per
the customers and attain various the requirements of shoppers and react keenly in the direction of
customers responses and question. the corporate is mistreatment videos, pictures and social
networking sites so as to act thru the purchasers and
interconnect concerning company product options and description more effectively.
2.4 New digital media communities.
The Smart restoration company is mistreatment numerous lines and e-Tolls so as to
progress an honest communication arrangement with that of shoppers and repair users. the
corporate is evolving numerous digital media groups that square measure in new virtual spaces
techniques square measure mentioned below.
File sharing sites- the businesses square measure mistreatment numerous practices to
share videos, images, audio with respect to the corporate complete image, values and therefore
the product.
Instant messaging or instant electronic communication (IM)- this can be associate
degree tactic over that corporation is human action with their shoppers at quicker rate (Berisha-
Namani, 2013). The business concern is sensibly promptly over electronic communication with
their client question and comments so as to ripen effective functioning of firm terminated
virtual area.
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TASK 3
3.1 Accessing online shopping behaviour of customers
Smart restoration The number of people who does Shopping through online increases
rapidly as it provides different variety of products and purchase products without giving any
efforts which helps in getting maximum satisfaction. Secondary data plays a crucial role in
analysing and evaluating the purchase decision of the customers and about their behaviour
toward purchasing online products (Bianchi and Mathews, 2016). There are different sources
through which secondary data should be collected or gathered. Such sources are books,
journals,news feed etc. It also required to identify the improvement or growth of the online
shopping through conduction of surveys and blogs and should prepare a report accordingly. In
order to attract and providing maximum satisfaction to the customer the online company should
need to offer different varieties of quality products at less price than the offline shops. They need
to create platform where their customers able to give feedback and reviews about their products
in terms of quality, quantity and price. Giving value and importance to their customers helps in
influencing the customers to focus on purchasing online. Therefore if Smart Restoration
company should need to operate their business online them they should need to focus on the
customer's needs and demands and required to fulfil them accordingly. Mostly customers buy
products for the quality and price so the company should need to provide standard quality of
products at lees price than their online competitors (Chen, 2011). They should need to first
analyse the situation that may arise in future due to online competitors and need to formulate
planning in advance in order to run their business online successfully.
3.2 Carrying out online survey to determine motives of shoppers to make online purchases.
The customers can buy anything at anytime without going to the physical store therefore the
customers prefers online shopping only where they get different varieties of product at standard
quality. Through online shopping the customers can get information about firms, products and
brands, comparing product features and prices and do shopping anytime. Sometimes customers
want to avoid pressure when having a face-to-face interaction with salespeople or they also want
to avoid avoid traffic jam in physical store (Fan and Tsai, 2010). Online shopping offers different
facilities to the online shoppers such as cashless transaction, cashback and coupon offers etc.
through which large number of customers attract towards doing online shopping. Online
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purchase also offer home delivery services through which the customers decline to visit to the
physical store for shopping. Therefore the customers should give minimum efforts to get their
products at their home which also helps in saving time and energy of the customers (Jobber and
Ellis-Chadwick, 2012). The customers are motivated to purchase online through different factors
such as accessibility, reliability, convenience, distribution etc. Online shopping also helps the
customer to purchase the product after reading the reviews giving by other customers on the
same product so that risk of buying bad quality of product is minimized. Therefore there are lot
of factors which influences the behaviour and attract toward online shopping which helps in
providing maximum satisfaction.
4.1 Internet marketing plan.
It is essential for any organisation to formulate effective and profitable market plan which
helps in directing and achieving organisational goals and objectives. The company should need
to communicate the information about the products and services they want to sold in order to
attract their target customers. Online marketing also helps in developing and growth of the
company through following various promotional techniques. Through internet marketing the
target customers will able to know about heir company and their products and services and
therefore show their interest towards their company. There are various steps which need to be
followed in order to formulate plan. Such steps includes:
Create content: Content for advertisement banner should be in such a way that fascinate
large number of customers toward smart restoration limited. Content plays an important role in
getting an attention of the customers towards the advertisement banner (Fritz, 2013).
Optimization: Optimization helps in attracting target customers of company and it can
only be achieved through enhancing search of results of search engine.
Promotion: Company should need to formulate various promotional tools and techniques
and therefore need to implemented through traffic and pay per click techniques.
Analyse: The company should need to analyse and evaluate reviews and feedback
carefully in order to maintain better and healthy relationship with their clients.
CONCLUSION
This can be concluded from the above discussion that the internet is having great significant
in reaching to large numbers of the customers which can contribute in the enhances sales in
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many folds. The Smart restoration company is largely engaged in developing various approaches
to increase the sales of the company through using internet marketing tools. The various business
s are following SEO tool in order to optimise the sales of company through getting faster
accessibility of the customers to company products.
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REFERENCES
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