Interpersonal and E-Communication: Marketing Communication Tools Used by Woolworths and Amazon

Running Head: INTERPERSONAL AND E-COMMUNICATION 0
INTERPERSONAL
AND E-
COMMUNICATION
student name
4/28/2019

INTERPERSONAL AND E-COMMUNICATION 1

INTERPERSONAL AND E-COMMUNICATION 2
Executive summary
The report will consider an Australian brand and a global brand for the discussion regarding
marketing communication tools used. Woolworths and amazon are competitors to each other, for
which the report will include the electronic and non-electronic communication tools used.
Non-electronic communication methods used by Amazon include Newspaper, Sales promotion,
Magazine, and Publicity. Non-electronic communication methods used by Woolworths include
Loyalty schemes, Newspaper, Sales promotion, Hoardings and billboards, and Magazines.
Amazon is majorly using Electronic mode of communication to a greater extent as the company
is serving the customer through electronic mode only. Whereas Woolworths is using non-
electronic and traditional methods of communication to a greater extent and the company to
create brand positioning and brand presence use localized strategy.

INTERPERSONAL AND E-COMMUNICATION 3
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Non-electronic communication methods.........................................................................................4
Woolworths..................................................................................................................................4
Amazon........................................................................................................................................5
Electronic media and communication strategies.............................................................................6
Woolworths..................................................................................................................................6
Amazon........................................................................................................................................7
SWOT analysis................................................................................................................................8
Woolworths..................................................................................................................................8
Amazon......................................................................................................................................10
Analysis and comparison...............................................................................................................11
Recommendations..........................................................................................................................12
Woolworths................................................................................................................................12
Amazon......................................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14