Interpret Market Trends

This presentation explores market trends and their impact on businesses. It discusses economic, technological, and demographic trends, as well as market needs and marketing plans. It also provides sources of information and references.

Interpret Market
Trends
Task 3

Table of content
 Introduction
 Overview of business
 Identification of sources of
information
 Analysis of different trends
 Market and developments
 Central tendency
 Review marketing plan
 Information sources
 Marketing activities
 Market needs
 Conclusion
 References

Introduction
Market trends could be defined as the elements which are
required to be focused by all the business entities to execute
operational activities in appropriate manner. The organization
which is going to be analyzed in this presentation is
CoffeeVille. For the purpose of analysis different trends such
as economic, technological and environmental etc. are
discussed under this PPT.

Overview of business
CoffeeVille is a coffee shop which is owned by two people Rufus
and Emma Belcastran. Most of the marketing activities are
managed by Emma and marketing research related functions are
performed by Rufus. Currently its employee strength is around 5 to
8 full time and casual staff members. There are various objectives
of the organisation.

Continued...
Objectives
 To become a superior coffee experience provider so that
revenues could be increased.
 To enhance customer traffic between 250 to 300 per day in order
to increase sales.

Continued...
 Conduct promotional activities so that brand recognition could
be enhanced.
 To establish goodwill in the market so that people rate it
between 7 to 10.

Identification of sources of information
In order to source information regarding market trends in food
sector various options could be used. All of them are as follows:
Google: It is one of the best and cheap way which could be used
by CoffeeVille to be aware of market trends. With the help of it
information regarding technological enhancement and potential
changes in governmental policies.

Continued...
Trade magazines and newsletters: There are various trending trade
magazines which are mainly published to aware business entities
regarding latest trends in the market.
Looking at own target audience and noticing their buying habits:
All the clients and their buying habits could be analysed by
CoffeeVille to gather information regarding continuous changes in
their taste and preferences.

Continued...
Looking at the trending topics at social media websites: Social
media is also a good option to gather information related to latest
market trends such as technological enhancement.
Trend spotting blogs: All the business entities such as CoffeeVille
can create their own blogs or check other trending blogs to gather
information regarding current market trends such as environmental
trends.

Analysis of differet trends
There are various market trends which are required to be analysed by
CoffeeVille in order to execute all its operational activities in appropriate
manner. By focusing on all of them the organisation will be able to reach
all its long as well as short term business goals. All the trends are as
follows:
Economic trends: It can be defined as the direction in which economy of
a country is moving. In order to run all the operational activities smoothly
it is very important for CoffeeVille to be aware of all of them.

Continued...
Demographic trends: All the trends which are changing due to
alteration in gender, age, income level, education level etc. are
known as demographic trends.
Changes in technology: technology changes with time and also
affect preferences of clients. Some of its examples are self ordering
services, robotics etc.

Continued...
Environmental trends: For all the business entities it is very
important to comply with environment trends as it helps to
establish a positive market image.
Social and cultural trends: All such types of trends which are
related to belief, customs and practices of customers are known as
social trends.

Market & Developments
The market trends of the cafe is oriented with the requirement of cater and far
for a refined and friendly and socially aware for customers. In present
time cafe become more Sophisticated in a number of different ways -
 Coffee and food quality – As per the market trend it has been
analysed that to make coffee they preference to high quality
ingredients to increase number of customers in broad way.

Central Tedency
Range of age
20
30
40
50
60
Mean 40
Median 40

Review Marketing Plan
There are analysing of the marketing plan of Coffee Ville on the
basis of the company of company in the current market. It is
analysed that the marketing plan of the company developed to
assure about the different marketing activities that are
connected with strategic objectives of company to meet with
the mission, vision and values. After situation analysis it is
getting that market characteristics and key strength and
weakness are connected with the demand of customers.

Information Sources
To conduct qualitative analysis collect information after competitor
analysis. There are identified three competitors ho are working in
same field such as -
Focaccia Buzz – The business of the company in safe & restaurant
where provides the fast food, American, cafe and Deli to their
customers with effective services. The cafe has been getting 4.5
rating and achieve great reviews from customers.

Marketing Activities
After the qualitative analysis it is getting that CoffeeVille continue
provide that finest coffee beans, ground fresh by CoffeeVille,
Gourmet Focaccias, cakes and pastries fresh daily. They are provided
their products at lower price with good quality ingredients. They
always assure about the highest quality stay consistent with popular
brand. Word of mouth on slipping quality or service standards may
sternly below mine the strategy of marketing.

Market Needs
The marketing needs of the company to provide quality of coffee
unsurpassed through any competitors. The main basic need of
the CoffeeVille such as sit down customers, businesses and
takeaway customers. There is also providing high quality
coffee, fresh, creative, inventive, impressive, pre made
delicacies and dessert.

Conclusion
This presentation concludes that market trends are considered as
such factors which are required to be focused by business entities
to run operations appropriately. Some of their examples are
economic, technological and demographic. In order to meet
expectations of clients it is very important for organizations to
focus on all of them.

References
Chaudhry, Q., Castle, L. and Watkins, R. eds., 2017.
Nanotechnologies in food. Royal society of chemistry.
Soon, J. M., Chandia, M. and Regenstein, J. M., 2017. Halal
integrity in the food supply chain. British Food Journal.
119(1). pp.39-51.

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