Interpret Market Trends

Interpret Market
Trends
Task 3

Table of content
 Introduction
 Overview of business
 Identification of sources of
information
 Analysis of different trends
 Market and developments
 Central tendency
 Review marketing plan
 Information sources
 Marketing activities
 Market needs
 Conclusion
 References

Introduction
Market trends could be defined as the elements which are
required to be focused by all the business entities to execute
operational activities in appropriate manner. The organization
which is going to be analyzed in this presentation is
CoffeeVille. For the purpose of analysis different trends such
as economic, technological and environmental etc. are
discussed under this PPT.

Overview of business
CoffeeVille is a coffee shop which is owned by two people Rufus
and Emma Belcastran. Most of the marketing activities are
managed by Emma and marketing research related functions are
performed by Rufus. Currently its employee strength is around 5 to
8 full time and casual staff members. There are various objectives
of the organisation.

Continued...
Objectives
 To become a superior coffee experience provider so that
revenues could be increased.
 To enhance customer traffic between 250 to 300 per day in order
to increase sales.

Continued...
 Conduct promotional activities so that brand recognition could
be enhanced.
 To establish goodwill in the market so that people rate it
between 7 to 10.