This assignment analyzes the competitive landscape of the airline industry, focusing on the rise of low-cost carriers. It examines the research methods employed to understand this market, including both closed-ended and open-ended questionnaires. The importance of ethical considerations in research, such as obtaining informed consent and maintaining confidentiality, is highlighted. The analysis also touches upon data collection from Full Service Carriers and Low Cost Carriers, emphasizing the need for structured approaches to gather relevant information.