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BMO 6630 Business Research Methods | Victoria University

   

Added on  2020-03-01

12 Pages2553 Words91 Views
Running head: MANAGEMENT PROBLEMManagement problemName of the student:Name of the University:Author note:
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1MANAGEMENT PROBLEMTable of ContentsAirlines services survey questionnaire.......................................................................................2Report.........................................................................................................................................7Introduction................................................................................................................................7Research purpose.......................................................................................................................7Research design..........................................................................................................................7Data collection...........................................................................................................................8Data collection method:.............................................................................................................8Population:.................................................................................................................................9Sampling frame..........................................................................................................................9Sampling technique....................................................................................................................9Design of the questionnaire......................................................................................................10References................................................................................................................................11
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2MANAGEMENT PROBLEMAirlines services survey questionnaireThis section aims at gathering data data to address the management problem faced by theairlines industry as a result of the competitive advantage of Low cost carriers (LCCs) overFull service carriers (FSCs). Please read all the questions carefully and answer accordingly.All the responses shall be kept confidential. 1.How frequent do you travel?Once a yearTwice a yearEvery monthOthers (Please specify)ResponsePercentageOnce a year10%Twice a year20%Every month50%Others20%According to the survey conducted on 100 customers who use airline services, 10% of thetravellers availed the airlines services one a year, 20% travelled twice a year, 50% travelledevery month whereas, 20% travelled more frequently (several times in a month).2.What is the main purpose of your travel?Official purposeHoliday purpose
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3MANAGEMENT PROBLEMResponsePercentageOfficial purpose70%Holiday purpose30%According to the survey conducted on 100 customers who use airline services, 70%travelled for official purpose while 30% travelled for holiday purpose.3.Which kind of flight do you avail frequently?DomesticInternationalResponsePercentageDomestic73%International27%According to the survey conducted on 100 customers who use airline services, 73% of thecustomers avail domestic fights more often whereas 27% avail international flights moreoften.4.Are you aware about Full Service carriers (FSCs) and Low cost carriers (LCCs)?YesNoResponsePercentageYes88%No12%According to the survey conducted on 100 customers who use airline services, 88% of therespondents were aware about the concept of FSCs and LCCs while only 12 % of therespondents were not aware of the concept of FSCs and LCCs.5.Which airline service do you prefer to choose while travelling?
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