Introduction to Business Research Methodology

Added on - 28 May 2020

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Running head: BUSINESS RESEARCH METHODOLOGYBusiness research methodologyName of the Student:Name of the University:Author’s Note:
1BUSINESS RESEARCH METHODOLOGYTable of ContentsIntroduction......................................................................................................................................2Survey Questionnaire (Close-ended questions)...............................................................................2Interview (Open-ended questions)...................................................................................................4Brief Report.....................................................................................................................................5References........................................................................................................................................8
2BUSINESS RESEARCH METHODOLOGYIntroductionThe aim of the survey questionnaire is to develop a better understanding of the factorssuch as brand image, experience quality and satisfaction that influences the future behavior ofthe Full Service Carriers customers and the Low Cost Carriers customers. The survey isconducted in order to determine the rapid growth of the Low Cost Carriers that is building afierce and competitive market for the Full Service Carriers. Thus, it is essential for theDepartment of Infrastructure and Transport to understand and predict the future behaviors of thecustomers for the FSCs and the LCCs.Survey Questionnaire (Close-ended questions)1)How long have you been working in the airline industry?3-5 years6-12 years13- 19 years20 years and above2)Has cost affected the demand for travel among the customers?YesNoMay be3)Has the rise of the Low Carrier Cost hampered the Full Service Carriers?YesNoMay be
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