Marketing Strategy and Leadership Analysis

Running head: INTRODUCTION AND MANAGEMENT OF COCA COLA
INTRODUCTION AND MANAGEMENT
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1INTRODUCTION AND MANAGEMENT OF COCA COLA
Executive Summary
This report discusses about Coca Cola and how the company has sustained in all these years. It
gives a report on its current strategies and will show its core mission and vision of the company.
It will give the report on the types of strategies that how the company has survived and planned
its growth and development of the company. It will also discuss its criticism of their business
practice and hence it will give an outline of its outcomes. Further it will give SWOT and
PESTEL analysis to understand the positives and negatives of the company. It will also show the
organizations leadership style to further discuss about its production.

2INTRODUCTION AND MANAGEMENT OF COCA COLA
Table of Contents
Introduction......................................................................................................................................4
Past Strategies..................................................................................................................................4
Current Strategies............................................................................................................................5
Journey of Coca-Cola Strategy........................................................................................................6
SWOT ANALYSIS.........................................................................................................................6
Strength........................................................................................................................................7
Weakness.....................................................................................................................................7
Opportunities...............................................................................................................................7
Threats.........................................................................................................................................8
PESTLE Analysis............................................................................................................................9
Political Factors...........................................................................................................................9
Economical Factors.....................................................................................................................9
Social Factors...............................................................................................................................9
Technological Factors................................................................................................................10
Legal Factors.............................................................................................................................10
Environmental Factors...............................................................................................................11
Leadership Style used by Coca Cola.............................................................................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

3INTRODUCTION AND MANAGEMENT OF COCA COLA
Introduction
Coca Cola is one of the leading and most famous companies. It has a huge market and
has been in the industry since 1886. Coca Cola thrives for the next ten years and beyond, they
understand their forces and trends that will shape their business in the future in order to move
swiftly to prepare what is coming next. Their mission is stable, permanent and durable. This
declares the purpose of the company as it serves their decisions and action to make a difference
and create a value for the company, to inspire people’s moments of happiness and positivity and
also the main mission is refresh the world with their drink (De, 2013). There vision serves as
their framework for their guides and roadmap which describes and guides every aspect of their
business that they need to accomplish in order to continuing achieving, quality growth and
sustainable power. They want their employees to be comfortable and give the best work and be
inspired, they want to bring a portfolio of quality beverage brands which anticipate and satisfy
people’s needs and desires. Another important vision of this company is to nurture a winning
network of customers and suppliers, which together they create mutual and long-term value.
They also want to maximize long-term return to shareowners while being mindful of their overall
responsibilities and the company wants a fast-moving and highly effective organization.
Past Strategies
Coca Cola had a long and eminent history of marketing success. It’s an old company and
therefore in the past it had different sets of strategies. Its advertising is much of what has made
the brand the powerhouse that it is today. However they have taken various wrong steps like
introducing the New Coke, which failed badly in the market. New coke came in the market when