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Running Head: Management 1Marketing strategies of Coca-Cola Amatil
Management 2Executive summaryProcess of effective marketing is an integral part for every organization. Proper marketing strategies are helpful for every company in managing the business activities in the market. Marketing strategies includes the actions of selling and providing the products and services to satisfy the needs and wants of the customers. It also includes research, development and promotional strategies. This report will describe the marketing objectives of the famous beverage company Coca-Cola Amatial. Report will basically identify vision, mission and objectives of the company in the business operations. After that, environmental analysis will be done to analyze the position of the company in the market. Along with this, two controversies faced by the company will also be identified in this report. Leadership is also an important part toretrain the employees in the organization. So, effective leadership and core competencies of the company will be described in the report which is helpful for the company stay competitive in the market.
Management 4Task 1Coca-Cola Amatil is well known company in the food and beverage industry. Thecompany is doing well in the operating market and adopting new and innovative strategies tostay competitive in the market. In current time, company is operating in six countries i.e.Australia, New Zealand, Indonesia, Fiji, South Korea and New Guinea and now it is seeking toexpand the business in more countries. The objectives and competencies of the company isdescribed below.Mission, vision and core competencies Mission There are many challenges in the food and beverage industry and company has to dealwith them. The competition is increasing with the new strategies that are threatening Coca-ColaAmatil. The mission of the company is to flourish the business continuously over the next tenyears and beyond. Further, the company is focused on understanding the trends of the marketthat will shape the business in future (Coca-Cola Amatil, 2017). VisionVision of the company is to serve as the framework and guide every aspect of thebusiness to achieve sustainable quality growth. Company focuses on these areas:People- Become a great place where people can work and get inspired to be the best theycan be.Portfolio- Being the company with the portfolio of the quality beverages brands tosatisfy the desires and needs of people.Partners- Working with the winning network of the suppliers and consumers andcreating mutual values for themObjectives The business objective of Coca-Cola Amatil is to be the leading beverage companyamong the customers. In current time, to achieve this goal the company is focused on small levelof innovations, public images, safety messages and high level of promotional techniques forachieving customer satisfaction.
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