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Principles of Marketing - Sony Playstation Market Analysis

   

Added on  2020-06-06

9 Pages2003 Words107 Views
Principles of Marketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1PRODUCT DESCRIPTION.......................................................................................................1MARKET ANALYSIS...............................................................................................................2SEGMENTATION, TARGETTING AND POSITIONING......................................................2MARKETING MIX....................................................................................................................3INDIVIDUAL REFLECTION........................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMarketing is not a simple and single topic on which whole consideration is based on.There are various principles of marketing lead to determine which enables and made thingsproper and appropriate in nature. The basic principles of marketing reflect about the analysis andutilisation of marketing mix in an appropriate and suitable manner. This project is based on Sonyplay stations which create and take out a revolutionary consideration in the environment oftechnology. Thus, Sony wants to bring out more new and appropriate product in the businessenvironment which enables in generating more and more profit and revenue as well. For thisaspect, individual reflection will support in deriving about project what things went well or whatare not by using principles of marketing and communication in digital world. TASKPRODUCT DESCRIPTIONTo maintain sustainability at marketplace, it is required for an organisation to launch newproduct or modify existing items. This will help to gain maximum share in market and thisenables firm in improvisation of profits. PlayStation 4 is considered as a eighth generation videogame which is developed by Sony. People will charge PS4's controller when it is on standbymode. Along with, controller has share button so that individuals will easily share this on socialmedia.1

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