Principles of Marketing Sony Playstation

Principles of Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
PRODUCT DESCRIPTION..................................................................................................1
MARKET ANALYSIS .........................................................................................................1
SEGMENTATION, TARGETTING AND POSITIONING ................................................2
Marketing Mix : .....................................................................................................................2
INDIVIDUAL REFLECTION ......................................................................................................3
CONCLUSION .............................................................................................................................4
REFERENCES ...............................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Marketing can be considered as an essential element of each business organisation. this
helps in analysing the customers and target marketing in respect to formulate strategies which are
essential in creating brand awareness, making offers, cross promotion and transform viewers into
ongoing buyers and clients. Marketing principles also plays effective role in analysing the market
situation and produce goods and services as per the choice and preferences of customers. The
present report is based on the play station 4 Sony which considered to be an essential element of
technological environment. The report contents the study about product description,
segmentation, targeting , positioning and marketing mix. In this individual reflection will support
in providing a brief discussion about the project that what things went good or what are not
through applying the principles of marketing and communication in digital world.
MAIN BODY
PRODUCT DESCRIPTION
Product description can be considered as an essential element of marketing which helps
in describing the features or benefits of a products to their buyers. The major purpose of product
description is to provide appropriate information about the product to their significant customers
in respect to creating awareness about the product or service. In this modern era organisations are
concern on introducing new and innovative products at market place. Emergence of new
products are beneficial for organisational growth and success. As a large business enterprises
Sony introduced a eighth generation video game which is known as Play Station 4 in respect to
gaining attention of customers through providing the proper description about the innovative
product at market place. PS4's various essential features such as it can controlled on stand by
mode and it also has a share button through which people can easily share this on social media.
MARKET ANALYSIS
Market analysis can consist to be qualitative and quantitative assessment of a market.
Market analysis allows organisations to evaluate the suitability of market for a particular industry
or product. This also plays effective role in analysing the current market situation or looking for
a new market in respect to introducing a new product at market place. Play station 4 is the most
upgraded version of play station 3 which considered to be a most popular product of Sony and
helps in gaining the attention of large number of people towards the firm or its offered products
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