Principles of Marketing

Principles or Marketing

Table of Content
• Introduction
• Product Description
• Market Analysis
• Segmenting, Targeting and Positioning
• Marketing mix
• Conclusion
• References

INTRODUCTION
Marketing can be considered as an essential element of each business
organisation. this helps in analysing the customers and target marketing
in respect to formulate strategies which are essential in creating brand
awareness, making offers, cross promotion and transform viewers into
ongoing buyers and clients. Marketing principles also plays effective role
in analysing the market situation and produce goods and services as per
the choice and preferences of customers. The present report is based on
the play station 4 Sony which considered to be an essential element of
technological environment.

PRODUCT DESCRIPTION
Product description can be considered as an essential element of
marketing which helps in describing the features or benefits of a
products to their buyers. The major purpose of product description is to
provide appropriate information about the product to their significant
customers in respect to creating awareness about the product or service.
In this modern era organisations are concern on introducing new and
innovative products at market place. Emergence of new products are
beneficial for organisational growth and success.