Principles of Marketing and communication.

Principles of Marketing and
communication

Table of content
 Introduction
 Product description
 Market Analysis
 Segmentation, targeting and positioning
 Marketing mix
 Conclusion
 References

INTRODUCTION
 Marketing is fundamental for company to gain attention
of numerous individuals towards products and services.
 This presentation is based on PlayStation 4 which is
developed by Sony Corporation.
 The basic principles of marketing reflect about the
analysis and utilisation of marketing mix in an
appropriate and suitable manner.

PRODUCT DESCRIPTION
PlayStation 4 is considered as a eighth generation video game
which is developed by Sony.
People will charge PS4's controller when it is on standby
mode.
Along with, controller has share button so that individuals
will easily share this on social media.