Introduction to Marketing Assignment - (Doc)
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Added on 2020-09-08
Introduction to Marketing Assignment - (Doc)
Added on 2020-09-08
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Introduction to Marketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe how marketing techniques are used to market products in two organisations.......1P2 Describe the limitations and constraints of marketing...........................................................2TASK 2............................................................................................................................................3P3 How a selected organisation uses marketing research to contribute to the development.....3P4 Use marketing research for marketing planning ...................................................................4TASK 3............................................................................................................................................6P5 Explain how and why groups of customers are targeted for selected products.....................6TASK 4............................................................................................................................................6P6 Develop a coherent marketing mix for a new product or service..........................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONIn the modern time period, marketing is very important for any kind of business becausewith the help of marketing easy to promote new products and goods of company, by whichenhance awareness of new services and offers in external market place. Marketing is asystematic process it includes many activities for effectively managing them should beimplement management system in working environment (Palmer, 2012). This research projectwill be discussing about different marketing techniques and major factors which can beimpacting on marketing process that may be negative and positive in nature. Starbucks is one ofleading coffee house in UK, which is focusing on promotional tools and techniques. TASK 1P1Describe how marketing techniques are used to market products in two organisationsMarketing is the procedure of assembling the provisions and needs of consumers. A largenumber of businesses nowadays are having competition towards producing the maximumproceeds as there are numerous contestants in the business world. Marketing methods are themethods which a business would accomplish to enlarge its efficiency and transactions. Starbucks and Nintendo are two dissimilar companies and will be assessing regardingthe marketing methods which they perform to magnetize more consumers to enlarge their sales.Starbucks Starbucks the leading coffee house in the globe with over 20,000 stores internationally(Molesworth, Scullion and Nixon, 2010). Starbucks launched their first store in USA by threebusiness associates and they were encouraged by another coffee industrialist who vends premiumcoffee beans as well as utensils. Starbucks vends chilly and scorching drinks, sandwiches, piesand nibbles. Starbucks mostly object consumers are both men and women which are aged from20-45 years.Starbucks Marketing Techniques Branding- It is the procedure which is incorporated in building an exceptional identityand representation for the commodities in the consumers’ brains. Starbucks utilize branding toconvene their object consumers. Such consumers can simply distinguish what a Starbucks coffeehouse acts like because the symbol of Starbucks can be observed hence branding is a helpful1
advantage to convene their marketing purposes for example market infiltration and elevating thecustomers’ consciousness. Brand expansion- Brand expansion is a method of initiating a fresh product by utilizingan active brand identity on a fresh product in a dissimilar group. Starbucks exercise to vend justcoffee stuff however they enlarged their businesses by captivating the danger of making newgoods for example making acrobats and mugs. It prepared Starbucks to enlarge more of theirproduction for the reason that brand expansion has assisted them in assembling their marketingpurposes (McKenzie-Mohr, 2011). Relationship Marketing- These are the marketing actions which are besieged atexpanding and managing continuing relations with an enormous amount of consumers. Starbucksutilizes relationship marketing to construct continuing associations with consumers. Nintendo is a flourishing organization concerning gaming production industry moreoverit was established by Fusajiro Yamauchi plus the identity of the business applied to beacknowledged as Nintendo Koppai pending they accepted the identity Nintendo. He establishedhis companies on 23rd September 1889 in Japan through playing cards as their foremost creationas well as these playing cards were made by hands. Nintendo’s playing cards rapidly achievereputation and they had to employ supporters to remain in the command of the consumers.P2 Describe the limitations and constraints of marketingSales of Goods Act 1979 Trade Descriptions Act 1968 Consumer Credit Act 2006 DataProtection Act 1968 Voluntary constraints Direct Marketing Association (DMA) Pressure groupsand consumerism Acceptable language Sales of goods act 1979 The sales of goods act needssellers to trade goods that are as they advertised and described. The good or service has to be ofsatisfactory quality (Louviere and et.al., 2013). Effectively meaning that for an organisation likemicro-soft, the goods and services must be described precisely when promoted because thecompany needs to be able to prove that the product can do what they say. Trading Regulations2008 This act enables clients to equal treatment from businesses they deal with. Within this act,businesses can’t use fear to sell their products. Businesses can’t lie to promote products forexample ‘closing down sale’ when they are going to stay open after them sale. So blackberrycan’t advertise their products with features that they don’t have The latest Blackberry boasts thebest resolution screen of its kind, which then had to be varied and researched by an independentorganisation to see it the statement, was true. 2
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