How to make a coffee shop a successful business in London -Vegan alternatives

How to make a coffee shop a successful business in London -Vegan alternatives - INTRODUCTION 1 CHAPTER 2 LITERATURE REVIEW 6 CHAPTER 3 RESEARCH METHODOLOGIES 8 REFERENCES 11 Aim- How to make a coffee shop a successful business in London -Vegan alternatives. Under it, entrepreneur are taking various initiatives in terms to have modifications and innovation that leads to generate higher amount of profitability and productivity. Therefore, various successful entrepreneur are thinking towards to improve the business performance and work towards to

How to make a coffee shop a
successful business in London -
Vegan alternatives -

Table of Contents
INTRODUCTION...........................................................................................................................1
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
CHAPTER 3 RESEARCH METHODOLOGIES ..........................................................................8
REFERENCES..............................................................................................................................11

Aim- How to make a coffee shop a successful business in London -Vegan alternatives.
INTRODUCTION
Entrepreneur is an individual that takes promotive step to develop runs business with
assuming all the risk and rewards to the venture. It is a person that organizes and operates a
number of entities with the source of new ideas, goods, services and businesses. Hence, it is the
process that is defined as the designing, launching and running the business venture in order to
attend the long term amount of profitability and productivity.
London is capital and largest city of the both England and united kingdom. It is city that
provides the wide number of opportunities to the people to conduct their working. Thus, this is
city offers people to wish their new start up specially in the field of food and beverage market.
Under it, entrepreneur are taking various initiatives in terms to have modifications and
innovation that leads to generate higher amount of profitability and productivity. Therefore,
various successful entrepreneur are thinking towards to improve the business performance and
work towards to achieve business objectives. Hence, it can be true to said that London is the
luxurious city that is situated within Europe. It is place that is famous for undertaking the
business of coffee shops. Moreover, it provides the wide range of beverages to target the
audience of London.
Therefore, from the last couple of decades, UK has been catching up to its continental
European cousin in terms to embrace the cafe culture. From the research it has been identified
that with the 80% of the people visit coffee shops doing at least once a week. Hence, the industry
related with coffee and cafe shops in UK will be inclusive of the shops that sales beverage's life
coffee, cold drinks and hot drinks. However, it can be said that the performance of the industry is
also get affected by the social, technical, purchasing powers of consumers and economic factors
that all aids to contribute larger success to the enterprise. As per the research conducted, it also
has been analysed that the demand for the coffee has also increased in the recent years.
Theretofore, the revenue of the industry has also increased with the rate of 6.3%.
The present dissertation is based on the business activities of the Ferry coffee shop, it is
new start up and about to start from the next year. Hence, it will be located in Holdborn, London,
UK. It will be started by the sole proprietor and will acquire the 40 square fit area. However, this
enterprise will provide Wi-Fi facility to the customer so that they can get attracted towards the
working of the enterprise. It will help to improve the experience of the potential customers.
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Consumers of beverages are becoming more and more health conscious. And there is a high
demand of organic beverages in the country coffee shop will offer all types of green beverages
that are made by using natural and organic ingredients. The owner of the shop will use various
types of promotional techniques such as offering gifts to consumers who will visit the shop for
the first time, discounts will be provided to all the customers at the time of festivals etc. so that, it
will attract large number of customers. It will offer coffee cups with other things like cakes for
complementing the beverage. In order to enhance the publicity of the area the shop will be open
near the traffic area. The main aim of providing coffee shop is to offer higher quality
commodities at the reasonable price rates.
Background of research topic
The research project is based on the theme as starting the new coffee shop in the London
with help of improvements. Therefore, entrepreneur needs to take the various initiatives so that
high profitability and productivity to the enterprise can be maintained. Hence, in order to bring
innovation the entity will come up with various vegan alternatives to offer the beverages as per
the change in customer choices and taste and preferences.
In addition to it, coffee shop is taking modifications to sale beverages made up with the
herbal raw material. The main aim of the research is to offer that quality of commodities that can
attract the customers. As per the present scenario, the consumers are becoming more and more
health conscious. Hence, aims and objectives of the research topic has been constructed in the
following manner as-
Aims and Objectives
Aim-
How to make a coffee shop a successful business in London -Vegan alternatives.
Objectives-
 To determine what are the opportunities for new coffee shop due to increasing population
of London.
 To analyse how the changes in lifestyle of the consumers will impact the new start up.
 To analyse what efforts should be made by the owner of coffee shop to make it a
successful business.
 To evaluate the various types of benefits that will be provided by Vegan alternatives to
the business.
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 To evaluate and analyse how the concern of population regarding their health and the
regarding impact on environment can be used by the business to improve the
performance of the business.
Research questionnaire-
 What are the opportunities to the coffee shop due to enhanced population?
 How changes in lifestyle impacts the new start up?
 What kind of efforts is need to be made by the owner of coffee shops to make successful
business?
Rational of the research topic
The rational behind conducting research topic is to make research proposal on how to
make coffee shop as a successful business in London, Vegan alternatives. From the research, it
has been identified that in UK there are wide range of coffee shops in London, United Kingdom.
Therefore, there are maximum number of the coffee shops established. In UK, most of the people
visits to the coffee shop to consumer the coffee as it helps to charged up the individual. As more
and more individuals are becoming health conscious, the more number of the customers are
becoming health conscious and it leads to enhance the demand of organic products within the
market. In the modern scenario the individuals are worrying more and more about the lifestyle.
Thus, health conscious customer prefers the coffee that is made up of the natural
ingredients. Therefore, the individuals of London prefers to drink coffee every day in morning.
There are number of opportunities for the entities who has start up their business newly in the
market. By bringing up the innovation the entity can able to attract the customers. Thus, better
quality and improved ingredients leads to attract the customers. In addition to it, coffee shop will
launch the unique product with high quality and at the reasonable price. It will help the business
to gain competitive advantage in market over the other competitors. This will also be assistive in
terms to differentiating the brand from the other competitors brand.
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Timeline of research activities
Activity Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Week
9
Wee
k10
Define the
research
question
and the
objectives
Formulat
e
interview
questions
Contact
interviewe
es
Set up the
interviews
Test and
amend
the
interview
questions
Conduct
the
interviews

Type up
the
interviews
transcript
s
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Primary
data
analysis
Write
findings
Write up
conclusio
ns
Write up
limitation
s
Write up
recomme
ndation
Write up
executive
summary
Compile
the
appendice
s
Print and
bind
Hand in
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CHAPTER 2 LITERATURE REVIEW
Under this article, it has been presented that how individuals are becoming aware about the ways
they are interfering with the environment. It is very helpful term that can be reduced the impact
on environment.
According to view of stated that coffee consumption has boomed across the UK with wide
variety of choices and offers. In UK more number of the individuals are working and drinking
coffee aids to develop the activeness within the individual. As per the view of it can be stated
that coffee is associated with number of health benefits as to have improvement in the alertness,
physical performance level and decreasing risk of cognitive decline and this also leads to have
reduction in the risk from cancer. It is true to said that coffee consumption has boomed across the
UK market. Hence, stated that better innovative procedures and the use of organic
components aids to attract the customers. Thus, entrepreneur needs to frame out the effective
layout for the future coffee shops.
In United Kingdoms, the number of the customers prefers to works at the cafe and it is
slowly becoming the popular destination for the work, socialising and convenience. Hence, it can
be true to said that coffee is becoming the crucial part of everyone's life and it has power to
foster the community. Therefore, stated that with the help of developing premium quality and
better innovation with the vegan alternatives aids to foster the growth of the market. Hence,
appetite for the coffee shops within the UK market is continually enhancing. In contrary to
stated that understanding the economies of owning the coffee shop is one of the vital step in
order to enhancing the profitability and productivity within the market. Therefore, it can be said
that to earn the productivity and profitability within the market. Thus, efficiency is one of the
vital aspect that aids to running the business activities effectively within the market. It is very
important to conduct the loyalty programme for the coffee shops. By offering the promotional
discounts the sales of coffee market can be enhanced. According to the author Kott, (2017)
Owner of the coffee shop should consider various areas to make the business successful. The
owner should decide the right timing of opening and closing the shop, coffee shop Vega
alternatives should open the shop mostly in evening so that, young professionals will come at the
shop. Business man should consider techniques of managing the products it will help to improve
the quality of Vega alternatives coffee. Owner of coffee shop should use various styles of
offering the product to targeted customers. Example: Charging different price for take away
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products as compared to sit in products. This will help in increasing the sales of Vegan
alternative coffee.
Owner of coffee shop should limit the number of flavours of Vega alternative coffee . Example:
three flavours of Vega coffee is enough. Because, if the owner adds more and more flavours
than, it will increase the cost of managing the business. This will help to improve the sales and
performance of Vega alternative coffee shop.
According to the author Harris, (2018) the coffee shop can successfully perform its business in
London by providing various types of benefits by Vegan alternatives like adding almonds,
peanuts crush and peanut butter into their coffee flavor. It will help to improve the protein diet of
the customers and will solve the issues of customer's health concern. According to a research the
academy of nutrition and dietetics recommends a minimum daily protein of about 0.8 grams
should intake by a person in order to resolve health concern issues. Coffee is made by milk
which is a high source of protein. They will also sale different type of vegetable sandwich along
with their coffee to improve the health of their customers. This leads to increase customer
satisfaction of their coffee shop. The sandwich also includes fresh cheese and butter as a Vegan
alternative. Sour cream and yogurt will also add into their coffee flavors. The coffee shop will
also sale different types of fruit juices to the customers to create the health awareness among the
customers. Various types of milk shakes along with the coffee flavors are greeted to their
customers in order to increase the sale of their coffee shop in London. Mushrooms can be a great
vegan alternative, the coffee shop will supply fresh mushrooms for their customers in order to
attract customer retention through taking one step forward for their customers health concern.
The Mushrooms are high in fiber and low in calories. They act as a good choice for their
customers to fight against obesity and fatty issues.
The people are aware about to use the environment – friendly products. The Coffee shop will
adopt strong promotion strategy for their coffee products which is based on showing
environment concern in the mind of the customers in order to increased their sales in London.
The coffee shop will avoid the use of plastic packaging of their coffee products in order to
reduce the harm to the environment. The coffee shop will less use the hazardous substances in
their products. The coffee shop will keep the packaging wastage to the minimum. The coffee
shop will focus on distribution methods used by their supply chain. The coffee shop will use
cardboard packaging for the coffee instead of plastic while doing home delivery for their
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customers. The coffee shop will insure the packaging of coffee and product wastage are reduced.
The coffee shop will also improve recycle-ability of packaging. The coffee shop will adopt the
sustainability in the packaging design by using materials and energy from renewable sources. As
the coffee products can easily be decomposed they put less harm to the environment. The coffee
shop will also conduct special training program based on Eco-friendly environment for their
Employees. They will also organize the sustainable campaign for promoting their coffee- shop in
the London. This campaign will increase the awareness among the people about environment
safety and sustainability development this will help to lead coffee shop towards profitability and
will surely improve the brand image in the market.
CHAPTER 3 RESEARCH METHODOLOGIES
Methodologies-
This is defined as system of methods that aids to collect information and data in order to
make better decision about the selection of methods. Therefore, it will be defined in the
following categories as-
Research philosophies- It is term that termed out as belief with help of which data can be
gathered, analysed and used. This is very crucial as it supports to develop the knowledge on the
basis of observation and techniques. There are two type of philosophies as positivism and
interpretivism. Therefore, researcher will have the use of interpretivism approach to collect the
data relate to research topic.
Research approach- This is the concept that defined as plan and procedure that is inclusive of
the broad assumption and detailed method of data collection. However, it is essentially defined
into the two categories as inductive and deductive approach. The inductive approach starts with
the observations and theories proposed towards the end of research process. Hence, inductive
technique concerned with the generation of new theory from the emerging data. Herein,
researcher will have the use of inductive approach.
Research design- This is term that is defined as various framework of methods and techniques.
It is also helpful in order to frame the over strategy and aids to integrated the different
components of the study in logical and coherent mode. However, there are number of methods as
descriptive, semi-experimental, correlation etc. Thus, descriptive research can be defined as to
collect the depth information about how to make the coffee shop business successful within the
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market of UK. It can be collected with the characteristics of population and phenomenon being
studies. In this, researcher will have the use of descriptive research technique. It is one of the
effective method that aids to collect the detailed information about the topic of research.
Data collection- It is the process that terms out as process of gathering and measuring the data
with help of which proper outcomes can be evaluated. This aids to get the complete and accurate
picture of data. Therefore, data can be collected with help of two methods as primary and
secondary. In addition to it, primary method can be defined as the to collect the information on
the basis of first hand information. In this, survey has been conducted with help of undertaking
questionnaire method. Herein, number of methods are given conducting primary data as
interview/questionnaire, schedule method, observation etc. Secondary data can be collected with
the help of books, journal, online sources, organisational records etc. In this, researcher will have
the use of both primary and secondary techniques of research.
Data analysis- This is the concept defined as inspecting, cleansing and transforming the data
with the aids of discovering the useful information. The information about to make successful
coffee shop business will be collected with the various sources that is need to be gathered,
reviewed and analysed. It is one of the effective way that helps to have findings and conclusion.
Hence, it can be defined as making evaluation of the data in analytical and logical manner.
Herein, there are two method of collecting the data as qualitative and quantitative. Under the
qualitative approach the data can be collected with the help of understanding of the research. In
this, thematic analysis has chosen with help of selecting number of respondents. Hence,
quantitative analysis is useful to conduct the information in manner as survey, questionnaires,
and interviews that collects the numerical information. Therefore, researcher will have the use of
qualitative techniques by the use of collecting the data by thematic approach.
Sampling- It is termed that termed out as statistical analysis in which predetermined number of
observation needs to be takes. There are mainly 4 methods of conducting sampling as cluster,
stratified, multistage and systematic random sampling method. Therefore, the researcher will
have the use of systematic random sampling method with help of choosing sample size of 30
respondents.
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REFERENCES
Books and Journals
Online
[Online] Available through : <>
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