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IT Infrastructure Management - Assignment

   

Added on  2021-05-31

4 Pages1479 Words102 Views
IT Infrastructure ManagementAbstract- In this report the main focus is on how mobile technology and commerce captured the world. It has various features which due to which it has gained worldwide acceptance. In this article we are discussing about how they are related, various application that make use of these technologies, benefits and the future scope of mobile technology and commerce.Keywords- Mobility, ubiquity, dissemination, customer experience. INTRODUCTIONMobile technology and commerce is a new future trend that have changed the way businesses work and how they approach the customers. Mobile technology and mobile commerce have made business transactions easy and have enabled many ways to improvecustomer service relationship. It has provided a way to have instant communication and aces to information from anywhere in the world. It had made thousands of doors available for customers to communicate in a flexible manner. In this report the main focus is on the topic “Mobile technology and commerce”, the benefits of using mobile technology and the challenges associated with this has been discussed. Mobile technology has rapidly used by customers dueto the unique features it offers to the customers. Mobile technology offer higher access and high efficiency to users.Mobile technology and commerce are related to each other as it revolves around the idea ofreaching to large customers located anywherein the world. They assure that right information is delivered to correct user at appropriate time. Mobile technology and mobile commerce enables a new mode for exchanging the information from anywhere and to anyone. MOBILE TECHNOLOGY AND COMMERCEMobile technology make use of cellular communication by providing the benefits of availability and accessing the data from any location (Kim ,2017). Mobile commerce promotes online marketing that provides ability to enhance their sale.FEATURES OF MOBILE TECHNOLOGY AND COMMERCEMobile commerce and technology offers flexibility to users. Some of the key features ofmobile technology and mobile commerce are:Ubiquity- It is one of the major advantages offered to users as it allows users to access the information irrespective to their location (Sánchez-Prieto, Olmos-Migueláñez & García-Peñalvo, 2016). It allows transaction, organising meeting or conferencing with the individuals located in remote areas.Reachability- As the name suggests it allows user to be in touch to anyone from anywhere.It also helps in tracking the location of the user which can be used to locate themselves.Dissemination- Mobile technology supports faster delivery of information and offers a platform to deliver information to large number of audience (Rishab software, 2017). It makes use of various technologies such as networking, global system mobile communication, information exchange and security of database.

APPLICATION OF MOBILE TECHNOLOGY AND COMMERCEThere are various challenges that are offered to costumers due to mobile commerce.Mobile banking- It allows user to perform all the banking operation from their home ratherthan going to banks. This has enabled flexibility and ease to end users.Mobile entertainment- The mobility services has allowed users to stay connected whole day long (Livingstone & Smith, 2014). It had additionally offered various facilities like online games, music and movies and location bases entertainment service.Marketing- It allows user to organize mobile events by capturing wider audience within seconds (Sánchez-Prieto, Olmos-Migueláñez & García-Peñalvo, 2016).Telematics services- It is used to track the vehicles and maintain their navigation so that it is protected from any theft attacks.CHALLENGES AND ISSUESThese are the wireless communications that offers the benefits of mobility and flexibility toend users. Measurement issue- It is difficult to measure any form of indication in the market. As data is widely scattered it is difficult to analysis the data and make appropriate plans (Wang, YuanTurel & Tu, 2015).Security issue: Security concern is one of the major issue arises due to mobile technology. Mobile technology has high chances of vulnerabilities and risks thus it is difficult to apply security control measures.Competitive issues- Mobile technology suffersfrom high competition as there are many customers using mobile commerce (Cousins &Robey, 2015). Thus it makes the business difficult to stand out the crowd.Standardization issue- IT is easy to capture audience but it is difficult to install new software and make use of new technology. It is problematic to integrate the data packets n a standardized way. Some other issues that re related to this technology is that it is difficult to control personalized information and it is difficult to design interface for mobile clients. It is not possible to design different protocols for every client. BENEFITS OF MOBILE TECHNOLOGY AND COMMERCEThere are various benefits because of which mobile technology has gained popularity. Some of the benefits are:Higher Accessibility- This is one of the main reason because of which mobile technology have been used by everyone (Eastin, Brinson, Doorey & Wilcox, 2016). It allows user to connect to any end user without knowing their location.Cost- Mobile technology has also reduced the cost operations because the overall productivity has increased. This has increased the growth of organisation by serving customers in a better way. Improved customer experience- Mobile technology offers better customer experience as support customers to utilize the services from anywhere and also build trust with the organisation. FUTURE OF MOBILE TECHNOLOGY AND COMMERCEIn the upcoming years the use of mobile technology will grow rapidly due to its availability, loyalty and advanced technology.

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