Assessment 1 - Digital Marketing Concept Brief (Group Report) Assessment Type Report Purpose The purpose of this assessment is for students to demonstrate cognitive knowledge of the skills required in conducting online research, identifying, assessing and selecting digital market opportunities. In addition, students explain emerging trends in digital marketing, interpret the traditional marketing mix, analyse cross-cultural, and ethical issues in globalised digital markets Description Imagine you are a recruit who has been assigned to a small digital marketing team. The team is responsible for developing an annual digital marketing plan for the company. Your group members in this course are the members of your digital marketing team.
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