Knowledge Management Report - Coca Cola Company
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Added on 2020-05-28
Knowledge Management Report - Coca Cola Company
Added on 2020-05-28
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Running Head: KNOWLEDGE MANAGEMENT 1Knowledge Management: Coca-ColaCompany
KNOWLEDGE MANAGEMENT 2ContentsSection 1..........................................................................................................................................4Introduction......................................................................................................................................4Company Description......................................................................................................................4Section 2..........................................................................................................................................5Knowledge Management Infrastructure..........................................................................................5Culture..........................................................................................................................................6Organizational Structure..............................................................................................................6IT Infrastructure...........................................................................................................................7Physical Environment..................................................................................................................8Section 3..........................................................................................................................................8Technology Used By organization..................................................................................................8Intranet System............................................................................................................................9Electronic data interchange technology.......................................................................................9Section 4........................................................................................................................................10Knowledge Management Systems.................................................................................................10Knowledge Application System.................................................................................................10Knowledge Sharing Systems.....................................................................................................10Section 5........................................................................................................................................11Impact of knowledge management solutions on: people, processes, products and organization performance...................................................................................................................................11People.........................................................................................................................................11Processes....................................................................................................................................11Product.......................................................................................................................................12Organizational Performance......................................................................................................12Section 6........................................................................................................................................12Analysis.........................................................................................................................................12Conclusion.....................................................................................................................................13References......................................................................................................................................15
KNOWLEDGE MANAGEMENT 3Section 1Introduction Knowledge management (KM) is a technology based approach, which develops a businessatmosphere for managing the knowledge, such as; storing the information and material data andgathering the data in an effective way, which can assist in future development of organization.Through the implementation of knowledge management, an organization can manage thedocuments, data and efforts of people (Becerra-Fernandez, and Sabherwal, 2014). Under this, themajor objective of the organization should be to improve the ways, in which the people worktogether, communicate ideas and opinions and work on other ideas and then use them for acommon objective. The development of knowledge management system makes the humanresources able to utilize the resources, business reports and execute the best fit solutions. Forknowledge management system, it can be said that it is one of the most significant system forenhancing capabilities and competencies of the company. Knowledge management is the processof collecting, communicating, using and organizing the knowledge and information, so thatorganization can attain its predetermined objectives by using the knowledge properly (Botha,Kourie, and Snyman, 2014). This IT based system enables the company to recognize theproblems and develop the best fit solutions to them. For this report, the company, which is chosen here, is Coca Cola Company that is based inUnited States of America. The organization is running its business operations since more than130 years all over the world. It is well-established in American and international food andbeverage industry. This below report consists of the knowledge management program, which isused by Coca Cola Company and it also includes the knowledge infrastructure of this company.Coca Cola Organization is utilizing some IT solutions to handle its knowledge managementsystem. Moreover, there is the discussion about the effect of knowledge management system onhuman resources, processes and its products and services. This firm has executed this technologybased system to get expected and positive outcomes. Company Description Coca-Cola Organization is one of the most popular brands in the world food and beverageindustry. This is a well-established organization that produces carbonated soft drinks and other
KNOWLEDGE MANAGEMENT 4beverages and has been in this business since 1886 and currently serving more than 200countries with its products. The organization was founded by John Pemberton in late 19thcentury, whose marketing strategies directed the company to the dominance in global beverageand soft drink industry. The organization is offering a variety of products, under its beverage andsoft drink category, like; Coke, Diet Coke, Caffeine Free Coca-Cola, Coca-Cola Cherry, Coca-Cola Vanilla and special flavors with the lime, coffee and lemon. According to the study of bestglobal brand, 2015, this company is the third valuable brand, led by Apple and Google. It is oneof the leading producers of soft drink and now it is well-recognized for its internationalmarketing capabilities (Coca Cola Company, 2017). Currently, the organization is working asone of the most appreciated organizations and it has proficiency in the field of manufacturing,distribution and advertising and marketing. Use of technology has enhanced the business indifferent ways. One of the major factors behind positive results is the packaging of the products.It is enhancing the efficiency and quality of product. Coca-Cola operates its business maturely, where the implementation of new technology andinnovations is lower than other organizations (Celk, 2017). It is one of the great instances of anorganization that attaches the significance to knowledge management by incorporating andprocessing the knowledge and information from different subsidiaries all over the world. Section 2Knowledge Management Infrastructure Knowledge Management Infrastructure of a company includes all the components, whichintegrate to simplify the flow of information and knowledge to support the decision makingprocesses, including organizational structure and operations. However, KM infrastructurecombines not only the IT infrastructure but also includes social, human and organizationalfactors of the company (Chua, and Banerjee, 2013). Coca-Cola Company has developed aspecific and operative management infrastructure after analyzing the needs of this system to dealwith some issues. Before implementing knowledge management infrastructure, first the companywill analyze the needs and requirements for this system at Coca-Cola. The company believes thatthe only way for employers to get to each of employees’ performances is enhanced technology indeveloping for them an effective knowledge management system. The company has to create the
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