Plastic Collective: Sustainable Management & Marketing

LA TROBE BUSINESS SCHOOL
SUSTAINABLE MANAGEMENT & MARKETING (BUS5SMM)
Lecturer in charge: (Dr. Hernan Riquelme)
Student name:
Student number:
Submission date:
5/31/2019
Plastic collective

Marketing 1
Contents
Background of company..................................................................................................................2
Importance of company...............................................................................................................3
Sustainability related strategy used by Plastic collective................................................................3
Sustainability-related issues.............................................................................................................4
Alternative strategies to address the issue.......................................................................................6
Analysis of the situation..................................................................................................................7
References........................................................................................................................................9

Marketing 2
Background of company
Plastic collective is innovative company that is established by Louise Hardman in the Australian
social enterprise, which provide elucidations to distant and societies related to plastic waste
(Plastic Collective, 2018). The solution helps these areas to change plastic leftover into useful
resources. The mission of company is to eliminate the waste from the society for the
improvement in the lives of the community. The company introduced the machine that is popular
with the name of Shruder with the motive to extruding and shredding the waste of plastic.

Marketing 3
Importance of company
Plastic collective company is vital in the broad that include international business landscape in
Australia because it offer and use the required material for the landfills that encourage the
businesses and communities to reduce the harm on the environment and leads to the sustainable
practice. The company is important because it contributes in bring the new innovative
technology that effective reduce the fossil fuels and save the energy (Plastic Collective, 2018).
The owner of business has designed to safeguard the simplicity, durability, long life and many
others.
Plastic collective plays a important part in Australia as it runs a partnership program through
which they can collaborate with industries, organisation, and various communities who are
faithful for offering help majorly for ecological as well as economic solution for the healthier
and clean world (Plastic Collective, 2018). This is possible by achieving the goals that are linked
with the environmental sustainability and economic development.
Sustainability strategy of Plastic collective
Plastic collective implement different sustainability strategies in order to preserve sustainability
within dynamic environment. The strategies of sustainability that is followed are explained
below –
 Go green strategy: - The reduction in the use of the plastic material leads to the rise in
the sustainability of environment. Shruder machine of business is used by corporation
through which they can remove the plastic waste. Further, they communicate with the