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Importance of Marketing Mix - Report

   

Added on  2020-06-04

11 Pages3282 Words59 Views
Marketing
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LAUNCH OF A NEWHAIRCARE PRODUCT
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Table of ContentsINTRODUCTION ..........................................................................................................................1TASK ..............................................................................................................................................1Description of new product.........................................................................................................1Market Analysis for Nourishing oil care shampoo ....................................................................3Segmentation, Targeting and Positioning...................................................................................3Marketing Mix for this product ..................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTION This is important task for the company to launch new product that fulfil the needs of theuser. Introduction of new product in market requires to comply with many norms. It is importantfor the company to make proper planning in this regard so that they can target their customersion better manner. Planning is important tool behind the success of new product. It covers manysteps as market research, interaction with existing users, analysis of cost that would be affectedand others. Some of the company consult to launch agency for launching of new product into themarket. Dove is going to launch new product in the market i.e. Nourishing oil care shampoo.This is the best product that is introduced by the company for its user. It is good for the growthof hair and protect hair from damage. In the present report, the importance of marketing in thisregard is mentioned as well as segmentation, targeting, positioning of this product and marketingmix of new product is explained (Akatsa, 2014). TASK Dove is personal care brand that is owned by Unilever and this company is situated inUnited Kingdom. They have many manufacturing units in different location as Australia, Brazil,Canada, China, India and Germany etc. its products are sole in more than 80 countries. Theyoffer their product for male and female. This company always have focus to make newinnovation as the market and this is the reason behind the success of this company. Description of new productNourishing oil care shampoo provides help to eliminate frizz, while deeply nourishingfrom within, for supremely soft hair. When this product is used by user then it makes the hairsmooth, less frizzy (Barczak and Kahn, 2012). This oil shampoo is best to the user who facedproblem in relation to the damage of hair due to external environmental factors. Nourishing oilcare shampoo is formulated with weightless vita oils that nourishes hair at deepest level, this isbest suitable to treat dry and frizzy hair and smooths 100% of roughness and make effectivecontrol over frizz. There are many benefits for the user of this product because it leaves hair softand manageable with every use it is non-greasy formula. This product provides specific guidelinefor its use that says gently clean so that it can be used daily. Ingredients of this product Aqua (Water) 1
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Sodium Laureth Sulfate and ChlorideGlycol Distearate Cocamidopropyl Betaine Glycerin Acrylates/Beheneth-25 Methacrylate Copolymer Amodimethicone Argania Spinosa Kernel (Argan) Oil, Cocos Nucifera (Coconut) OilCyclopentasiloxane Dimethyl Palmitamine Disodium EDTAGuar Hydroxypropyltrimonium ChlorideLaureth-23 and Laureth-4 MicaPrunus Amygdalus Dulcis (Sweet Almond) Oil Sodium BenzoateSodium HydroxideSodium SulfateXanthan Gum Benzyl AlcoholThis product provides clear guideline for the use of this product that states to apply this to wethairs. They clary specified that for the best result it is required to follow this product with DoveConditioner (Calantone and Di Benedetto, 2012). This product rapidly absorbed to nourish andreplenish essential nutrients to hair. Company has launched this product for beautiful smooth,soft and shiny hair. There are many advantage to use this product as:-It result is true what this company says. This product does not have strong smell that generally in other oil-controlled shampoos. The main advantage for the user is, It’s Dove product, they are expertise in their field andknow what they are saying about when it is related to hair. The price is worth the product and it is easily afforded by all section of society. Its fragrance and oil infused is the main strength of this product. There is specific criteria about how to use this product that is stated by the company that covers-2
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