The importance of effective leadership and communication is highlighted in this assignment. Effective leaders know when to stop talking and start listening, ask adequate questions to understand employee thinking, create an open environment for employees to share their views, and provide complete information about tasks and work. The strategy for William, CEO of a public relation firm, is suggested to conduct regular meetings with staff to discuss new projects, share the company's motive behind the project, and take employee ideas to keep them motivated and enthusiastic.