Leadership and Management for service industries - (Doc)

Leadership and Management
for service industries

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Describing some classical management theories........................................................................1
Presenting how digital technology has influenced the current management and leadership
styles in Thomas Cook................................................................................................................4
PART 2............................................................................................................................................6
Identifying the most common management roles within Thomas Cook....................................7
Evaluating how digital technology has influenced the current ‘hard’ and ‘soft’ skills needed to
perform these management roles................................................................................................7
Evaluation of the future skills required in these roles to response the change in digital
technology...................................................................................................................................8
Evaluating how these management skills have evolved to response the change in digital
technology...................................................................................................................................9
Describing how digital technology has influenced change management and, in turn,
management leadership styles in Thomas Cook.......................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Leadership is an action of leading a group or an organization, in which the leaders lead or
guide others to perform the task in well manner, while, on the other side, management is that
activity of setting the strategy for an organization and also coordinating an efforts for their
employees in order to accomplish the objectives of a firm. In the same way, the main purpose of
the report is to understand the principles of leadership and management. The report is also based
upon the case study of Thomas Cook and other tour operators that also looked for digital
technology in order meet the changing needs of their customers. Thomas Cook is British global
travel company that provides accommodation facilities and travelling to their customer at global
level.
Thus, report will assess different classical management theories such as Webber and
Taylor or Fayol, further it critically analysis of how digital technology has influenced the current
management and leadership styles in Thomas Cook. Then the report identify some common roles
within a quoted firm and evaluated that how digital technology has influenced the current ‘hard’
and ‘soft’ skills needed to perform these management roles. Lastly it describe how the how
digital technology has influenced change management and, in turn, management leadership
styles in Thomas Cook
PART 1
Describing some classical management theories
Classical theories are based upon the belief that the workers of a firm have only physical
and economic needs, further the theory is not used to describe the social need and job
satisfaction. Therefore, this theory are as mentioned below:
1

Bureaucratic theory by Max Weber: the theory mainly focus that in bureaucratic
organization, everyone treated equally and even the division of labour is also clearly described
for each employee. It Is based upon some principles such as:
 Task specialisation: it specifies that every employee in Thomas Cook exactly know their
own responsibility. Such that there is characterization of task and then a manager of the
firm can approach to their employees more easily when they are not stick to their
company (Bureaucratic theory of Max Weber, 2018). Further, they exactly know their
task and they perform it very well in order to attain the aims and objectives. Hierarchical of authority: this states that managers of the firm are organized into
hierarchical layers in which each layer of management is responsible for its staff's
performance. Such that in some bureaucratic organization there are some hierarchical
positions and it reflect the communication and some degree of delegation in which the
powers and responsibility are divided. Formal Selection: in this, employees are selected on the basis of technical skills and their
abilities which is acquired through training and as it uses the digital technology into work
2
Illustration 1: Bureaucratic theory by Max Weber
(Sourec: Bureaucratic theory by Max Weber,
2018)