Leadership in IT Project Management for Port Fairy Caravan and Camping Park

This report evaluates the digital marketing strategies of Port Fairy Caravan and Camping Park and makes recommendations to attract more customers and increase customer engagement. It includes financial analysis, project requirements, and budget estimate.

Running Head: LEADERSHIP IN IT PROJECT MANAGEMENT
Port Fairy Caravan and Camping Park
Name of the Student
Name of the University

1LEADERSHIP IN IT PROJECT MANAGEMENT
Table of Contents
1. Introduction and Description of Project Background..................................................................2
2. Description of the Project Objectives..........................................................................................2
3. Description of the Current Situation............................................................................................5
4. Outline of Problem / Opportunity Statement...............................................................................6
5. Details of Critical Assumptions and Constraints.........................................................................6
6. An Analysis of Options and Recommendations..........................................................................7
7. Financial Analysis.......................................................................................................................7
8. Preliminary Project Requirements...............................................................................................8
9. Budget Estimate...........................................................................................................................8
10. Schedule Estimate....................................................................................................................14
11. List of Potential Risks..............................................................................................................18
Bibliography..................................................................................................................................19

2LEADERSHIP IN IT PROJECT MANAGEMENT
1. Introduction and Description of Project Background
In the coastal hamlet of Port Fairy in Australia, the Port Fairy Caravan Park is located
where tourists can come and experience caravan life and the thrill of camping in the wilderness.
In addition to the camping areas, it is also the venue for regular festivals including several
weekend events in the Australian winter. Furthermore, along with tent camps, there are also
deluxe rooms that are provided for the customers who search for some comfort within the
isolation of the camping park. The entire area is managed by Port Fairy Caravan and Camping
Park Pty Ltd whose director is Jerry Maguire. Currently, the company uses various digital
marketing techniques to attract more tourists and customers to come experience the caravan park.
However, the director is not entirely happy about the outcomes of the social media presence as
the customer count has not increased as expected. The return on investment is also significantly
lesser than the company expects after significant investment in digital marketing techniques.
This purpose of this report is to development of a project plan that looks to evaluate the
digital marketing strategies of the company and make suitable recommendations accordingly.
2. Description of the Project Objectives
The main objective of this project is to evaluate the digital marketing strategies utilized
by the company and make recommendations that will help the company to attract more
customers and increase customer engagement in their business.
Based on the objective set for the project, the work breakdown structure of the project is
developed and shown in the following table.

3LEADERSHIP IN IT PROJECT MANAGEMENT
WBS Task Name

4LEADERSHIP IN IT PROJECT MANAGEMENT
0 Port Fairy Caravan and Camping Park
1 Evaluate Digital Marketing
1.1 Call Meeting with the Company Management
1.2 Discuss Requirements of Evaluation
1.3 Discuss Existing Digital Marketing Strategies of the Company
1.4 Discuss Marketing Elements Utilised by the Company
1.5 Review Marketing Data from the Last Few Months
1.6 Review Marketing Trends in the Current Market
1.7 Evaluate the Feasibility of the Company's Marketing Strategies in the Current World
Setup
1.8 Analyse the Changes in Trends in Digital Marketing Every 5 Years
1.9 Analyse the Relevance of Current Marketing Strategies of the Company in the
Current Trend
1.10 Evaluate the Customer Reach for the Current Marketing Strategy of the Company
1.11 Evaluate the Profitability of the Current Digital Marketing Strategy
1.12 Prepare Report on the Digital Marketing of the Company
2 Examine Customer Profiles
2.1 Request Company for Access to Customer Profiles
2.2 Sign Non Disclosure Agreement
2.3 Sign Ethics Form Regarding Handling of Customer Data
2.4 Inform Customers Regarding the Analysis of their Data
2.5 Provide Privacy Assurance to the Customers
2.6 Receive Access to the Customer Profiles
2.7 Create Data Spreadsheet using the Customer Profiles
2.8 Collect Data from the Profiles
2.9 Classify the Data in the Spreadsheet

5LEADERSHIP IN IT PROJECT MANAGEMENT
2.10 Analysis of the Customer Data
3 Review Digital Presence
3.1 Review Digital Marketing Strategies of the Company
3.2 Analyse the Digital Presence of the Company
3.3 Analyse the Social Media Accounts of the Company
3.4 Evaluate the Fan Following of the Social Media Accounts of the Company
3.5 Evaluate the Feedbacks of the Social Media Followers
3.6 Analyse the Number and Popularity of the Marketing Posts Created by the Company
3.7 Analyse How Many Customers have been interested by the Company through
Social Media Posts
3.8 Detailed Review of Interactions of the Company with the Customers in the Digital
Media
3.9 Determine if the Interactions are aligned with the digital marketing strategies of the
company
3.10 Develop Digital Presence Report
3.11 Recommend New Strategies for Enhancing Digital Presence
4 Evaluate Messaging Strategies
4.1 Review if the Company Interacts with Customers in Messages
4.2 Determine the Types of Messages Generally Sent by the Customers
4.3 Determine the Replies Given to the Customers by the Company
4.4 Determine the Delay in Response Given by the Company
4.5 Determine the Positivity / Negativity of the Customer Feedbacks
4.6 Evaluate if the Customer Reviews are Constructive
4.7 Evaluate if the Customer Reviews Actually Reflect the True Nature of the Company
4.8 Analyse Collected Data
4.9 Prepare Report on Messaging Strategies

6LEADERSHIP IN IT PROJECT MANAGEMENT
5 Review Marketing ROI
5.1 Request Access to Business Data
5.2 Sign Non Disclosure Agreement
5.3 Sign Ethics Form Regarding Handling of Confidential Company Data
5.4 Receive Access to the Business Data As Requested
5.5 Prepare Data Sheet
5.6 Collect All the Data
5.7 Classify the Data in the Spreadsheet
5.8 Analysis of the Business Data
5.9 Calculate Marketing ROI
5.10 Determine if this ROI is As Per Company Expectations
5.11 Determine Future Plans Regarding Enhancement of ROI
5.12 Make Suitable Recommendations
5.13 Develop and Publish Final Analysis Report
3. Description of the Current Situation
The current situation of the company is described using SWOT analysis as follows.
Strength Weakness
The main strength of the business is that it is
located in a very popular region that is also
favorable for camping and caravan experience.
Another strength is that the company is able to
provide all types of amenities and luxuries as per
The main weakness of the company is the lack of
sufficient exposure in the community. In spite of
social media presence, due to the lack of suitable
marketing strategies, very few potential customers
come to know about the company.

7LEADERSHIP IN IT PROJECT MANAGEMENT
the customer needs.
Opportunity Threat
Owing to the location and the ability of the
company to provide amenities and luxury, the
business can be enhanced multifold with the proper
implementation of digital marketing strategies.
The main threat of the company is the lack of
sufficient profit in the business that may result in
bankruptcy of the company within a few years.
4. Outline of Problem / Opportunity Statement
The main problem of the company is the lack of sufficient customers and in turn the cash
inflow. However, there is a great opportunity to attract more customers as the company is present
in the social media platforms but this will only be possible if proper digital marketing strategies
are applied with sufficient investment.
5. Details of Critical Assumptions and Constraints
One of the main critical assumptions made for this project is that the digital marketing
strategy is the solution to the business problem faced by the company. This is because the current
marketing trend states that most of the successful business entities have enjoyed massive success
through social and digital media marketing.
One of the major constraints for the project is the funding for the company as the project
has to be internally funded without support of any sponsors. Hence, if the project fails, the
company may lose a huge amount of investment resulting in possible bankruptcy.

8LEADERSHIP IN IT PROJECT MANAGEMENT
6. An Analysis of Options and Recommendations
One option that is suggested for the company is to deploy a specific digital marketing
model that will ensure better customer reach. It is recommended for the company to indulge in
paid promotions in various popular social media platforms like Facebook, Twitter, Instagram and
others. With improved customer reach, the company also needs to interact with the customers
through personal messages and replies to comments in the posts. It is recommended to employ
social media handlers to manage the social media accounts as per the requirements of the
company.
7. Financial Analysis
Based on the costs and the cash flow data given, the financial analysis of the project is
shown as follows.
Project Cost-Benefit Analysis
Analysis Variables:
Discount Rate Used 9.00%
Annual Benefits $ -
Annual Operational Costs $ -
One-Time Development Cost $ -
Year of Project
0 1 2 3 TOTALS
Economic Benefit $0.00 $
90,000.00
$
130,000.00
$
150,000.00
Discount Rate 1.0000 0.9174 0.8417 0.7722
PV of Benefits $0.00 $82,568.81 $109,418.40 $115,827.52
NPV of all BENEFITS $0.00 $
82,568.81
$
191,987.21
$
307,814.73
$
307,814.73
One-Time COSTS $ -
Recurring Costs -$90,000.00 $
(20,000.00)
$
(20,000.00)
$
(15,000.00)
Discount Rate 1.0000 0.9174 0.8417 0.7722
PV of Recurring Costs -$90,000.00 $
(18,348.62)
$
(16,833.60)
$
(11,582.75)

9LEADERSHIP IN IT PROJECT MANAGEMENT
NPV of all COSTS $
(90,000.00)
$
(108,348.62)
$
(125,182.22)
$
(136,764.98)
$
(136,764.98)
Overall NPV $
171,049.75
Overall ROI
1.2507
It is seen that based on the data given, the ROI is 1.25 i.e. 12.5% that is exactly half of
the ROI expected from the project. Hence, it is recommended that the cash flow must be
increased further over time in order to reach the 25% ROI as expected by the company.
8. Preliminary Project Requirements
The main scope of the project is to examine and evaluate the digital marketing strategies
of the company. The project requires the team members to access to customer profiles, company
business data and others that can be accessible if the non-disclosure and ethics agreements are
signed by the project manager. The data will be collected and analyzed for reaching suitable
conclusions for the project.
9. Budget Estimate
The budget estimate for the project considering the wages of the human resources
involved in the project is shown as follows.
WBS Task Name Duration Resource Names Cost
0 Port Fairy Caravan and
Camping Park 55 days $51,424.00
1 Evaluate Digital
Marketing 12 days $7,264.00
1.1 Call Meeting with the
Company Management 1 day Project Manager $168.00

10LEADERSHIP IN IT PROJECT MANAGEMENT
1.2 Discuss Requirements of
Evaluation 1 day Project Manager $168.00
1.3
Discuss Existing Digital
Marketing Strategies of the
Company
1 day Project Manager $168.00
1.4
Discuss Marketing
Elements Utilised by the
Company
1 day Project Manager $168.00
1.5 Review Marketing Data
from the Last Few Months 1 day
Project Manager, Caravan
and Campaign Specialist
Consultant
$824.00
1.6 Review Marketing
Trends in the Current Market 1 day
Project Manager, Caravan
and Campaign Specialist
Consultant
$824.00
1.7
Evaluate the Feasibility
of the Company's Marketing
Strategies in the Current
World Setup
1 day
Project Manager, Caravan
and Campaign Specialist
Consultant
$824.00
1.8
Analyse the Changes in
Trends in Digital Marketing
Every 5 Years
1 day
Project Manager, Caravan
and Campaign Specialist
Consultant
$824.00
1.9
Analyse the Relevance of
Current Marketing Strategies
of the Company in the
Current Trend
1 day
Caravan and Campaign
Specialist Consultant,
Project Manager
$824.00
1.10
Evaluate the Customer
Reach for the Current
Marketing Strategy of the
Company
1 day
Caravan and Campaign
Specialist Consultant,
Project Manager
$824.00
1.11
Evaluate the Profitability
of the Current Digital
Marketing Strategy
1 day
Caravan and Campaign
Specialist Consultant,
Project Manager
$824.00
1.12
Prepare Report on the
Digital Marketing of the
Company
1 day
Caravan and Campaign
Specialist Consultant,
Project Manager
$824.00
2 Examine Customer 10 days $6,400.00

11LEADERSHIP IN IT PROJECT MANAGEMENT
Profiles
2.1 Request Company for
Access to Customer Profiles 1 day Customer Survey
Specialist $640.00
2.2 Sign Non Disclosure
Agreement 1 day Customer Survey
Specialist $640.00
2.3
Sign Ethics Form
Regarding Handling of
Customer Data
1 day Customer Survey
Specialist $640.00
2.4
Inform Customers
Regarding the Analysis of
their Data
1 day Customer Survey
Specialist $640.00
2.5 Provide Privacy
Assurance to the Customers 1 day Customer Survey
Specialist $640.00
2.6 Receive Access to the
Customer Profiles 1 day Customer Survey
Specialist $640.00
2.7 Create Data Spreadsheet
using the Customer Profiles 1 day Customer Survey
Specialist $640.00
2.8 Collect Data from the
Profiles 1 day Customer Survey
Specialist $640.00
2.9 Classify the Data in the
Spreadsheet 1 day Customer Survey
Specialist $640.00
2.10 Analysis of the Customer
Data 1 day Customer Survey
Specialist $640.00
3 Review Digital Presence 11 days $7,040.00
3.1
Review Digital
Marketing Strategies of the
Company
1 day E-Marketing Specialist 1 $640.00
3.2 Analyse the Digital
Presence of the Company 1 day E-Marketing Specialist 1 $640.00
3.3 Analyse the Social Media
Accounts of the Company 1 day E-Marketing Specialist 1 $640.00
3.4 Evaluate the Fan
Following of the Social
1 day E-Marketing Specialist 1 $640.00

12LEADERSHIP IN IT PROJECT MANAGEMENT
Media Accounts of the
Company
3.5
Evaluate the Feedbacks
of the Social Media
Followers
1 day E-Marketing Specialist 1 $640.00
3.6
Analyse the Number and
Popularity of the Marketing
Posts Created by the
Company
1 day E-Marketing Specialist 1 $640.00
3.7
Analyse How Many
Customers have been
interested by the Company
through Social Media Posts
1 day E-Marketing Specialist 1 $640.00
3.8
Detailed Review of
Interactions of the Company
with the Customers in the
Digital Media
1 day E-Marketing Specialist 1 $640.00
3.9
Determine if the
Interactions are aligned with
the digital marketing
strategies of the company
1 day E-Marketing Specialist 1 $640.00
3.10 Develop Digital Presence
Report 1 day E-Marketing Specialist 1 $640.00
3.11
Recommend New
Strategies for Enhancing
Digital Presence
1 day E-Marketing Specialist 1 $640.00
4 Evaluate Messaging
Strategies 9 days $5,760.00
4.1
Review if the Company
Interacts with Customers in
Messages
1 day E-Marketing Specialist 2 $640.00
4.2
Determine the Types of
Messages Generally Sent by
the Customers
1 day E-Marketing Specialist 2 $640.00
4.3 Determine the Replies
Given to the Customers by
1 day E-Marketing Specialist 2 $640.00

13LEADERSHIP IN IT PROJECT MANAGEMENT
the Company
4.4
Determine the Delay in
Response Given by the
Company
1 day E-Marketing Specialist 2 $640.00
4.5
Determine the Positivity /
Negativity of the Customer
Feedbacks
1 day E-Marketing Specialist 2 $640.00
4.6 Evaluate if the Customer
Reviews are Constructive 1 day E-Marketing Specialist 2 $640.00
4.7
Evaluate if the Customer
Reviews Actualy Reflect the
True Nature of the Company
1 day E-Marketing Specialist 2 $640.00
4.8 Analyse Collected Data 1 day E-Marketing Specialist 2 $640.00
4.9 Prepare Report on
Messaging Strategies 1 day E-Marketing Specialist 2 $640.00
5 Review Marketing ROI 13 days $24,960.00
5.1 Request Access to
Business Data 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.2 Sign Non Disclosure
Agreement 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.3
Sign Ethics Form
Regarding Handling of
Confidential Company Data
1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.4 Receive Access to the
Business Data As Requested 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.5 Prepare Data Sheet 1 day Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
$1,920.00

14LEADERSHIP IN IT PROJECT MANAGEMENT
Specialist 2
5.6 Collect All the Data 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.7 Classify the Data in the
Spreadsheet 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.8 Analysis of the Business
Data 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.9 Calculate Marketing ROI 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.10
Determine if this ROI is
As Per Company
Expectations
1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.11
Determine Future Plans
Regarding Enhancement of
ROI
1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.12 Make Suitable
Recommendations 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00
5.13 Develop and Publish
Final Analysis Report 1 day
Customer Survey
Specialist, E-Marketing
Specialist 1, E-Marketing
Specialist 2
$1,920.00

15LEADERSHIP IN IT PROJECT MANAGEMENT
10. Schedule Estimate
The overall schedule estimate for the project is shown in the following table.
WBS Task Name Duration Start Finish Predecessors
0 Port Fairy Caravan and Camping
Park 55 days Mon
5/13/19
Fri
7/26/19
1 Evaluate Digital Marketing 12 days Mon
5/13/19
Tue
5/28/19
1.1 Call Meeting with the Company
Management 1 day Mon
5/13/19
Mon
5/13/19
1.2 Discuss Requirements of
Evaluation 1 day Tue
5/14/19
Tue
5/14/19 2
1.3
Discuss Existing Digital
Marketing Strategies of the
Company
1 day Wed
5/15/19
Wed
5/15/19 3
1.4 Discuss Marketing Elements
Utilised by the Company 1 day Thu
5/16/19
Thu
5/16/19 4
1.5 Review Marketing Data from the
Last Few Months 1 day Fri 5/17/19 Fri 5/17/19 5
1.6 Review Marketing Trends in the
Current Market 1 day Mon
5/20/19
Mon
5/20/19 6
1.7
Evaluate the Feasibility of the
Company's Marketing Strategies in
the Current World Setup
1 day Tue
5/21/19
Tue
5/21/19 7
1.8 Analyse the Changes in Trends
in Digital Marketing Every 5 Years 1 day Wed
5/22/19
Wed
5/22/19 8
1.9
Analyse the Relevance of
Current Marketing Strategies of the
Company in the Current Trend
1 day Thu
5/23/19
Thu
5/23/19 9
1.10
Evaluate the Customer Reach for
the Current Marketing Strategy of
the Company
1 day Fri 5/24/19 Fri 5/24/19 10
1.11 Evaluate the Profitability of the 1 day Mon Mon 11

16LEADERSHIP IN IT PROJECT MANAGEMENT
Current Digital Marketing Strategy 5/27/19 5/27/19
1.12 Prepare Report on the Digital
Marketing of the Company 1 day Tue
5/28/19
Tue
5/28/19 12
2 Examine Customer Profiles 10 days Wed
5/29/19
Tue
6/11/19
2.1 Request Company for Access to
Customer Profiles 1 day Wed
5/29/19
Wed
5/29/19 13
2.2 Sign Non Disclosure Agreement 1 day Thu
5/30/19
Thu
5/30/19 15
2.3 Sign Ethics Form Regarding
Handling of Customer Data 1 day Fri 5/31/19 Fri 5/31/19 16
2.4 Inform Customers Regarding the
Analysis of their Data 1 day Mon
6/3/19
Mon
6/3/19 17
2.5 Provide Privacy Assurance to the
Customers 1 day Tue 6/4/19 Tue 6/4/19 18
2.6 Receive Access to the Customer
Profiles 1 day Wed
6/5/19
Wed
6/5/19 19
2.7 Create Data Spreadsheet using
the Customer Profiles 1 day Thu 6/6/19 Thu 6/6/19 20
2.8 Collect Data from the Profiles 1 day Fri 6/7/19 Fri 6/7/19 21
2.9 Classify the Data in the
Spreadsheet 1 day Mon
6/10/19
Mon
6/10/19 22
2.10 Analysis of the Customer Data 1 day Tue
6/11/19
Tue
6/11/19 23
3 Review Digital Presence 11 days Wed
6/12/19
Wed
6/26/19
3.1 Review Digital Marketing
Strategies of the Company 1 day Wed
6/12/19
Wed
6/12/19 24
3.2 Analyse the Digital Presence of
the Company 1 day Thu
6/13/19
Thu
6/13/19 26
3.3 Analyse the Social Media
Accounts of the Company 1 day Fri 6/14/19 Fri 6/14/19 27

17LEADERSHIP IN IT PROJECT MANAGEMENT
3.4
Evaluate the Fan Following of
the Social Media Accounts of the
Company
1 day Mon
6/17/19
Mon
6/17/19 28
3.5 Evaluate the Feedbacks of the
Social Media Followers 1 day Tue
6/18/19
Tue
6/18/19 29
3.6
Analyse the Number and
Popularity of the Marketing Posts
Created by the Company
1 day Wed
6/19/19
Wed
6/19/19 30
3.7
Analyse How Many Customers
have been interested by the
Company through Social Media
Posts
1 day Thu
6/20/19
Thu
6/20/19 31
3.8
Detailed Review of Interactions
of the Company with the Customers
in the Digital Media
1 day Fri 6/21/19 Fri 6/21/19 32
3.9
Determine if the Interactions are
aligned with the digital marketing
strategies of the company
1 day Mon
6/24/19
Mon
6/24/19 33
3.10 Develop Digital Presence Report 1 day Tue
6/25/19
Tue
6/25/19 34
3.11 Recommend New Strategies for
Enhancing Digital Presence 1 day Wed
6/26/19
Wed
6/26/19 35
4 Evaluate Messaging Strategies 9 days Thu
6/27/19 Tue 7/9/19
4.1 Review if the Company Interacts
with Customers in Messages 1 day Thu
6/27/19
Thu
6/27/19 36
4.2
Determine the Types of
Messages Generally Sent by the
Customers
1 day Fri 6/28/19 Fri 6/28/19 38
4.3 Determine the Replies Given to
the Customers by the Company 1 day Mon
7/1/19
Mon
7/1/19 39
4.4 Determine the Delay in Response
Given by the Company 1 day Tue 7/2/19 Tue 7/2/19 40
4.5 Determine the Positivity /
Negativity of the Customer
1 day Wed Wed 41

18LEADERSHIP IN IT PROJECT MANAGEMENT
Feedbacks 7/3/19 7/3/19
4.6 Evaluate if the Customer
Reviews are Constructive 1 day Thu 7/4/19 Thu 7/4/19 42
4.7
Evaluate if the Customer
Reviews Actualy Reflect the True
Nature of the Company
1 day Fri 7/5/19 Fri 7/5/19 43
4.8 Analyse Collected Data 1 day Mon
7/8/19
Mon
7/8/19 44
4.9 Prepare Report on Messaging
Strategies 1 day Tue 7/9/19 Tue 7/9/19 45
5 Review Marketing ROI 13 days Wed
7/10/19
Fri
7/26/19
5.1 Request Access to Business Data 1 day Wed
7/10/19
Wed
7/10/19 46
5.2 Sign Non Disclosure Agreement 1 day Thu
7/11/19
Thu
7/11/19 48
5.3
Sign Ethics Form Regarding
Handling of Confidential Company
Data
1 day Fri 7/12/19 Fri 7/12/19 49
5.4 Receive Access to the Business
Data As Requested 1 day Mon
7/15/19
Mon
7/15/19 50
5.5 Prepare Data Sheet 1 day Tue
7/16/19
Tue
7/16/19 51
5.6 Collect All the Data 1 day Wed
7/17/19
Wed
7/17/19 52
5.7 Classify the Data in the
Spreadsheet 1 day Thu
7/18/19
Thu
7/18/19 53
5.8 Analysis of the Business Data 1 day Fri 7/19/19 Fri 7/19/19 54
5.9 Calculate Marketing ROI 1 day Mon
7/22/19
Mon
7/22/19 55
5.10 Determine if this ROI is As Per
Company Expectations 1 day Tue
7/23/19
Tue
7/23/19 56

19LEADERSHIP IN IT PROJECT MANAGEMENT
5.11 Determine Future Plans
Regarding Enhancement of ROI 1 day Wed
7/24/19
Wed
7/24/19 57
5.12 Make Suitable
Recommendations 1 day Thu
7/25/19
Thu
7/25/19 58
5.13 Develop and Publish Final
Analysis Report 1 day Fri 7/26/19 Fri 7/26/19 59
The Gantt chart is diagrammatically represented as follows.

20LEADERSHIP IN IT PROJECT MANAGEMENT
Figure 1: Gantt Chart of the Project

21LEADERSHIP IN IT PROJECT MANAGEMENT
(Source: Created by Author)
11. List of Potential Risks
The potential risks that may occur in the project are listed as follows.
 Budget overshoot may occur due to unnecessary expenses and failed investments.
 Privacy of data may be lost during access of customer profiles and company data.
 The customers may not agree to allow accessing their profiles in order to maintain
privacy.
 The customers of the company may not agree with the changes proposed and the
customer count can start to decrease.
 The changes in marketing trends and growth of competitors may result in failure
of the project for Port Fairy.

22LEADERSHIP IN IT PROJECT MANAGEMENT
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