Leading and Managing Change in Barnacles: A Planned Approach to Wholesale Culture Change

This assignment discusses the challenges faced by Barnacles, a renowned hotel, in implementing wholesale culture change to stay competitive in the market. It explores the reasons why wholesale culture change is difficult to implement and suggests a planned approach to overcome these challenges. The assignment also highlights the importance of leadership style and business strategy in designing future change initiatives.

LEADING AND
MANAGING
CHANGE

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Reasons why wholesale culture change is difficult to implement speedily at Barnacles...........2
How Barnacles can take a planned approach to change..............................................................4
How Leadership style and Business strategy should be taken into consideration to design
future change initiatives..............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Leading and managing change is referred to carrying out those changes which will
benefit business organisations in sustaining a strong presence against rival companies. Managing
change is concerned with a set of structures and tools that results in keeping a change effort
under control. Leading change is the manner in which formulated changes are implemented in an
organisation in a desired way. If organisations will not implement changes as per the requirement
of customers, it will became difficult for them to manage business in a profitable manner (Al-
Haddad and Kotnour, 2015). This assignment is based on Barnacle Bay Country House Hotel
which is also called as Barnacles. Hotel is situated on Scottish Coast and established in 1949.
This report will cover evaluation of change management theories, strategies and tactical options.
Planned and unplanned changes along with organisational developmental approaches. Beside
this, key areas of individual and organisational resistance to change is discussed. At last, change
within context of business strategy, organisational leadership and globalisation is discussed in a
detailed manner.
MAIN BODY
Case scenario:
Barnacles Bay Country House Hotel is a renowned hotel situated on Scottish coast in
rural setting. Hotel is founded in 1949 and located few miles apart from a big market town.
Barnacles offers a sizeable restaurant, hundred en-suite bedrooms, a nine hole golf course, an
outdoor swimming pool etc. in 1950s and 1960s, wealthiest people around globe prefer to stay
their during vacations due to their quality services and friendliness. But as people and technology
is becoming more advanced, preference of customer changes on a regular basis. Due to this,
glamorous past of Barnacles is fading away and only loyal clients prefer to come here during
visits and vacations. Beside this, local families are fond of this place due to their Sunday lunch
menu.
Peacock Hall is a Luxurious, four star hotel is going to open in same locality. Peacock
hall will offer leisure club, stunning bridal rooms, health spa and conference facilities to its
customers which is a serious threat for Barnacles. It can reduce the profitability, revenue and
popularity of Barnacles in a considerable manner. In this regard, owner and manager of company
i.e. Rita Clement has secured funding from bank so that wholesale refurbishment of hotel can
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takes place. In this regard, company is going to buy new furnishings, carpets and décor along
with a new indoor pool having sauna and a gymnasium near by. Also, hotel is going to introduce
modern menu alongside expensive wine so that tough competition can be given to Peacock hall.
Carried out changes will be finalised in accordance with the complaints and queries of customers
during past years. New hired HR manager of company is given some objectives like adopting
appropriate strategy to adopt wholesale culture change, reduction in customer complaints and
deployment of staff in a more efficient manner.
Reasons why wholesale culture change is difficult to implement speedily at Barnacles
Barnacles is a famous restaurant which was offering standardised services to its
customers from past 70 years. But with changing time, as technology and new trends have
overtake marketplace, customer base of hotel has considerably reduced. Beside this, a new rival
Peacock hall is going to open within same locality. To reduce the impact of Peacock hall which
is a four star hotel ,management in Barnacles have decided to bring some changes within their
organisation. These changes will benefits the Hotel management to sustain a firm position in the
minds of customers. In this context, owner-manager of hotel has secured a loan from bank so that
high investment can be given to finance wholesale refurbishment of hotel. With the help of
funding, hotel management is going to buy a new décor, furniture and carpets. Along with this,
hotel is planing to build a gym and indoor pool with sauna to enhances the comfortableness and
satisfaction of its customers. Other than this, manager in Barnacles have decided to create a new
menu of dishes and expensive wine list to grab the attention of customers in a more considerable
manner.
In this regard, management in Barnacles is introducing wholesale cultural change. It will
results in changing and restructuring the existing culture of organisation as per the situations and
requirements. In this regard, manager of hotel will deploy the existing staff of company in a way
so that demands of customers can be fulfilled in a timely basis. As Peacock hall will provide
luxurious facilities to their customers, it is essential for Barnacles to bring out required changes
so that competitive advantage over rival hotel can be attained. This will help the concerned hotel
in sustaining their customer base for a larger time period without facing any complexities (Alavi
and Gill, 2017).
Wholesale cultural change will incorporate different elements which were previously
missed by Barnacles while offering services to their clients. This cultural change will mainly
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focus on valuing the opinion and perception of its customers, providing clean and hygienic stay
to its customers, better interior and ambience, valuable belief and norms etc. In order to reduce
the threat of Peacock Hall, it is vital for Barnacles to carry out finalised changes. This will
enhance the loyalty of customers in the minds of people. But there are some difficulties which
can be faced by hotel management while implementing these changes. Some of the difficulties in
bringing out these changes are defined below:
 Lack of coordination among workforce: As hotel is facing less customer base and
reduced profitability, in this regard hotel management is going to adopt wholesale culture
change in which existing culture of company will be replaced with new norms, beliefs
and faith. In context with present situation, staff of Barnacles is doing their job in a
sincere way during active hours or when their departments are very busy. Rest of the day,
these workers spend their time by talking with guests, chatting with each other or doing
nothing. Due to individuality among workforce, employees are concerned about their
individual duties only. In free time, no employee prefers to help another employee which
is having a hectic schedule. Due to which, there is no coordination among working staff
while performing business activities. This can act as a barrier for concerned hotel in
brining required changes. In this regard, manager of hotel is required to adopt those
strategies under which employees will help one another in hard times so that guests can
be served in a desired manner. By this, Wholesale culture change will be successfully
implemented at Barnacles and high profitability can be attained.
 Lack of Planning: Another barrier in implementing Wholesale culture change can be
lack of planning. Without proper plan, it is not possible to carry out changes within an
organisation. If changes will be carried out in Barnacles without any planning, then it will
became impossible for organisation to gain expected outcomes. Step by step planning
will benefits the concerned hotel to reap high benefits (Bloxham, Ehrich and Iyer, 2015.
In this regard, manager in Barnacles is required to acknowledge all necessary changes to
the employees so that their perception and opinion about these changes can be acquired.
For example, hotel is going to introduce new food and drink menu, if opinion of entire
workforce will be taken then it will became easy for manager to plan those dishes that
will grab the attention of customers easily.
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 Language barrier: Employees which are hired from oversees faces issues in
communicating and interacting due to language, background and nationality change. As
hotel management believes in hiring staff from local community, out of 75 employees 55
employees are from locality but other 20 employees are from oversees. Workers that are
hired from other nations have different language from the people residing near Scottish
Coast. Due to these issues, it became difficult for business owner in Barnacles to
implement Wholesale cultural change in a speedily manner. Manager of company is
required to explain these changes in multiple languages so that entire workforce can
understand what change hotel management is going to adopt. In this regard, company
will be required to arrange meetings and orientations where employees from different
background and nationality can be acknowledged about changes in a clear manner. By
this, new changes associated with wholesale cultural will be implemented properly
without damaging the morale of employees.
How Barnacles can take a planned approach to change
Barnacle Bay Country House Hotel is running in profits, but in current market, there are
many changes taking place so demand of consumers regarding comfort is increasing. If managers
of Barnacle Bay Country House Hotel does not accept changes then there are possibilities that
they may get run out of market soon. Peacock Hall Hotel is competitors of Barnacle Bay Country
House Hotel as they are providing club, spa facilities, conference hall, etc. So managers of
Barnacle Bay Country House Hotel are thinking to renovate their interior of hotel such as new
carpets, furnishing, décor, indoor pool, varieties of expensive drinks, etc. Owner of Barnacle Bay
Country House Hotel Rita Clement is thinking to be competent with other Hospitality
organisations(Braveman, 2016). There is requirement of come changes in working policies in
order to attract consumers. Managers of Barnacle Bay Country House Hotel are thinking to
launch Wholesale cultural change. In order to implement in proper and effective manage, Lewis
Change Model is implemented at Barnacle Bay Country House Hotel.
LEWIN'S CHANGE MANAGEMENT MODEL
As per this model, there are three stages i.e. unfreeze, change, freeze which assist in
getting positive outcome from implementing changes. With considering these factors, it is easy
to implement changes at Barnacle Bay Country House Hotel in better and effective manner.
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Unfreeze- This is the first step of Lewis change management model. As per this step,
there is requirement of change in order to be competent with external factors of industry. As per
case of Barnacle Bay Country House Hotel, there is requirement of change in services in order to
compete with Peacock Hall Hotel. So managers of Barnacle Bay Country House Hotel are
thinking to renovate, carpets, gym, vast menu list for bar, etc. In this stage, there is requirement
of proper planning through which it is easy to identify what sources are required and how to grab
them. In order to implement change to get positive outcome, it is responsibility of top level
managers to identify areas which are required to be considered for change.; this can be done by
market research, taking feedback from consumers, analysing policies of competitors, etc. This
takes easy for Barnacle Bay Country House Hotel to be competent and improve their image in
industry (Dawson and Andriopoulos, 2014).
Change- After unfreeze situation, change is implemented. This step is known as change
step. This is the stage where change in working style is implemented at organisation. In Barnacle
Bay Country House Hotel, there is requirement of some changes in working style of workers.
They must be ready to work under dynamic environment in order to get positive outcome. It is
responsibility of managers to make workforce clear about change and in case of any issue, it
must be resolved. Peacock Hall has new services such as spa, gym, etc. While Barnacle Bay
Country House Hotel focus on improving their interior and improving their wine menu.
As per case study. It is identified that there is lack of staff at the time of season of
consumers, so in this case mangers has to make proper flow of communication under which
workers has to be work. This makes easy to provide better services to consumers. There is lack
of attention to consumer demand in big banquet such as improper delivery, cold food, etc. Rating
in case of friendly nature of employees with consumer is poor. In this case managers has to be
provide training to workers regarding polite nature with workers, proper delivery, etc. roles and
responsibilities has to be clearly define and in case of any issue responsible person has to be
answerable.
Refreeze- This is the last stage of Lewis Change management model. In this stage after
applying change at working style, it has to finalise after analysing its results. In case of Barnacle
Bay Country House Hotel, after implementing Wholesale culture change employees are able to
learn new operations, then this step implemented (Fragouli and Ibidapo, 2015). With
modification of interior, improving menu of wine, etc. it is easy for Barnacle Bay Country
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House Hotel to expand n market and compete with Peacock Hall hotel. Rita Clement has to
check performance of workers, take reviews from consumer regarding services. Employees has
not sit ideal in their working hours, etc. are some checklist which assist in getting knowledge
about effective implementation of change.
With implementing Lewis Change management model, it is clear and identified that
performance of overall Barnacle Bay Country House Hotel gets improved because workforce is
able to perform their activities in better way. Organisational structure of Barnacle Bay Country
House Hotel will managed properly which makes synchronisation in business activities.
How Leadership style and Business strategy should be taken into consideration to design future
change initiatives
In order to implement change in an advantageous manner, it is essential for business
owner to adopt a strong leadership style. This will allow the business owner to guide and direct
workforce in a proper way so that required work can be accomplished by efficient means.
Individuals with strong leadership skills are able to align workforce behaviour towards new
change in a positive way. Also, appropriate leadership skills will benefits the business owner in
Barnacles to formulate different strategies so that competitive edge can be gained within
marketplace. Implementing change in a successful manner in a difficult task. If one aspect will
go wrong then entire change process can became a failure which will results in business loss for
Barnacles. As company wants to develop a new gym and pool along with sauna, any mistake in
this regard will results in work failure (Gupta, 2011). Due to this, loan taken form bank will be
wasted and company can face financial crisis. Hence, without effective leader and leadership
style it is not possible to ensure that change will be executed in a proper manner.
As management in Barnacles is planning to adopt a change of wholesale refurbishment,
effective leadership style and business strategy is required by company. Owner-manager of hotel
Rita Clement is advised to use participative style of leadership. In this leadership style,
employers and employees of Barnacles will take participative role in decision making procedure.
Due to this, employees will feel more engaged with company and they will give creative ideas so
that required changes can be carried out desirably. This will benefits the company in adopting
wholesale culture change and designing of future change initiates in a more appropriate way
(Jones and Harris, 2014).
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Beside this, new HR manager in Barnacles is suggested to implement cost differentiation
strategy to implement wholesale culture change. This strategy will benefits the company in
pricing their products and services at right rate. This will tempt customer to buy their new
services and products due to which competitive advantage over Peacock Hall will be acquired in
a desired manner. But manager is required to consider that price should not be too low otherwise
customers may think their services are less standardised (Lawrence, 2015). Due to this, sales and
customer base of hotel will increase and it will sets a strong base to design future change
initiatives. Company can adopt 3c's of change leadership so that planned changes and objective
of deploying staff more efficiently & reducing customer complaint by 25% can be attained in a
proper manner. Model of change leadership is defined below:
 Communication: If business owner and manager in Barnacles will be able to
communicate and interact with workers in a clear manner, it will became easy to adopt
changes. Clarity with aspects like What and How will allow the employees to understand
change in a more proper manner.
 Collaboration: Carrying out change at organisational level without the support of
workforce is a complex task. As there are no leaders without followers, collaboration of
efforts, skills and capabilities among employers and employees in Barnacles will benefits
the company in carrying out changes in an easy and positive manner (Painter and Clark,
2015).
 Continuous improvement: This aspect will motivate the concerned hotel in adopting
change with the aim of improving their services and products for the betterment of
company. Continuous improvement will bring numerous benefits to the company. Some
of these benefits are enhanced customer base, sales, revenues and profitability. In hope of
achieving these benefits, company will became eager to adopt changes in a more positive
manner.
These factors of change leadership will benefits the company in adopting changes so that
superiority and competitive advantage over Peacock hall can be attained and threat to the
revenues of company can be sorted out without facing much complexities (Shore, 2014).
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CONCLUSION
From the above discussion, it is identified that in order to maintain sustainable group in
industry, change is essential. It is responsibility of managers to understand core areas which are
fruitful for change and growth of association. There are some issues which faced by
organisations to implement modifications such as lack of planning, improper communication,
etc. Due to such issues, there is mis- balance in synchronisation of business activities. Hence
proper collaboration among employees, so they are aware about reasons of implementing
changes. In order to implement successfully, Lewis Change Management Model has to be
implemented. Workers must be committed for which they are liable. In order to get positive
outcome in sustainability of hospitality organisation, regular analysis has to be done.
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REFERENCES
Books and Journals
Al-Haddad, S. and Kotnour, T., 2015. Integrating the organizational change literature: a model
for successful change. Journal of Organizational Change Management. 28(2). pp.234-
262.
Alavi, S. B. and Gill, C., 2017. Leading change authentically: How authentic leaders influence
follower responses to complex change. Journal of Leadership & Organizational Studies.
24(2). pp.157-171.
Bloxham, R., Ehrich, L. C. and Iyer, R., 2015. Leading or managing? Assistant regional
directors, school performance, in Queensland. Journal of Educational Administration.
53(3). pp.354-373.
Braveman, B., 2016 Leading & managing occupational therapy services: an evidence-based
approach. FA Davis.
Dawson, P. and Andriopoulos, C., 2014. Managing change, creativity and innovation. Sage.
Fragouli, E. and Ibidapo, B., 2015. Leading in crisis: Leading organizational change & business
development. International Journal of Information, Business and Management. 7(3).
p.71.
Gupta, P., 2011. Leading innovation change-The Kotter way. International Journal of Innovation
Science. 3(3). pp.141-150
Jones, M. and Harris, A., 2014. Principals leading successful organisational change: Building
social capital through disciplined professional collaboration. Journal of Organizational
Change Management. 27(3). pp.473-485.
Lawrence, P., 2015. Leading change–Insights into how leaders actually approach the challenge
of complexity. Journal of Change Management. 15(3). pp.231-252.
Painter, S. and Clark, C. M., 2015. Leading change: Faculty development through structured
collaboration. International Journal of Doctoral Studies. 10. pp.187-198.
Shore, D. A., 2014. Launching and leading change initiatives in health care organizations:
managing successful projects (Vol. 213). John Wiley & Sons.
Velmurugan, R., 2017. Nursing issues in leading and managing change. International Journal of
Nursing Education. 9(4). pp.148-151.
Online
Leadership Skills. 2019. [Online]. Available
Through:<https://www.skillsyouneed.com/leadership-skills.html>.
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