Effective Change Management Strategies

Leading and
Managing Change

Table of Contents
INTRODUCTION...........................................................................................................................1
Case Scenario.........................................................................................................................1
Difficulties in implementation of 'wholesale cultural change' at Barnacles...........................2
Planned approach to implement change at Barnacles............................................................5
Leadership style and business strategy develop route way to future changes........................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Change is an inseparable element of any entity. Leaders and managers in modern era
understand the importance of bringing rapid changes within organisation. This is done to deal
with various situations that arise in corporate world or concerned industry (Alavi and Gill, 2017).
With inflexion of time, there has been significant advancement in technology as well as business
strategies adopted by business entities. To strategically adapt to these situations and stay ahead
of its competitors, leaders bring substantial changes within organisational premises.
This assignment is based upon The Barnacle Bay Country House Hotel which is situated
on the Scottish coast. This organisation is at a small distance from market town due to which it
gains attention from a large number of people. This assignment includes a case scenario along
with the challenges faced by management while implementing wholesale cultural change.
Besides this, a planned approach to implement changes has been discussed. Furthermore,
effective leadership style and strategy have been inculcated for incorporating changes in future.
Case Scenario
The Barnacle Bay Country House Hotel commonly referred to as 'Barnacles' is a lavish
hospitality organisation. It functions in a manner which is aimed at providing luxurious standard
of living for people such that they can be significantly satisfied. The hotel has 100 en-suite
bedrooms, an outdoor swimming pool, restaurant and a nine-hole golf course. This organisation
had been very profitable in past when high-profile celebrities and members of royal families
visited the bar to experience the luxurious scenario of place. The old charm of hotel has faded
with passage of time. However, the enterprise is still deriving profits by focussing upon retention
of customers. Over years, company's major strategy to deal with competitors has been focussing
upon the old clients and satisfying them fully by providing a high-profile living style. Such
guests have been loyal towards the hotel and thus, visit it on a regular basis. Also, the traditional
Sunday lunch menu of restaurant within the hotel is tempting enough to attract local people.
The Barnacle Bay has been functioning satisfactorily with time. One threat that has
emerged for the hotel in last some time is Peacock Hall, a large stately home which has been
converted into a plush, four-star hotel. It is a few miles away from Barnacles and is ready to
operate in marketplace with widespread publicity. This hotel is planning to capture the hotel
industry by introducing facilities like leisure club, ravishing bridal suite, health spa along with
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