Impact of Change on Organization's Strategy and Operations

Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1. Impact of change on an organization's strategy and operations............................................3
P2. Internal and external drivers of change ................................................................................5
P3. Measures taken to minimize negative impacts of change.....................................................5
P4. Different barriers to change and their influence on decision-making...................................7
P5. Different leadership approaches to deal change in the organization.....................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Change management is defined as methods in which changes are implemented or taken
place in both external and internal business environment for growth and development of
organization (Hayes, 2018). Different steps are taken for changes to occur in organization which
includes preparing employees, monitoring post and pre changes in activities for successful
achievement of goals and objectives by following effective and efficient ways. Change is
necessary for organization to progress on positive terms.
The report will analyse the impact of change on strategies and operations of Costa Coffee
and Starbucks company. It will also evaluate the internal and external drivers of change which
will be elaborated through PESTEL and SWOT analysis. Measures taken to minimize negative
impact of change will be analysed which will constitute Kotter's Eight — Step Model of change
and Lewin's Three — Step Model of change. Different barriers to change and their influence on
decision-making will be evaluated which will consist of Force Field Analysis Model including
Driving and Restraining Forces. Finally, different leadership approaches to deal change will be
explained through Autocratic Leadership, Democratic Leadership and Transformational
Leadership. Thus, leadership and leading changes will be explained throughout the report
depicting the importance it holds in different organizations.
MAIN BODY
P1. Impact of change on an organization's strategy and operations
When an organization changes its strategy it has to go through various other changes
which occur in between the process of that change.
For Costa Coffee -
With Costa Coffee there has been a major change which is defined as Covid — 19
pandemic. Due to this pandemic, Costa Coffee has changes its strategy and operations of
providing services and products to its customers (Qi, Huo, Wang and et.al., 2017). Largely

because the customers are self — isolated, they have changed the ways of providing services to
its customers and moreover have redesigned their products and services or some way have
created new services according to the demands and wants of customers. Costa Coffee has
changed the ways of providing services to the customers during this pandemic. They are taking
online orders through the website and contactless delivery of products are being served to the
customers. This is due to the technology advancements over the years which is helping the
company to serve best the customers. Also, the Costa Coffee is ensuring that they take
preventive measures concerning Health and Safety aspects of both their customers and
individuals in the company.
Costa Coffee has formulated a new strategy which focuses on the technology aspect. The
company has made advancements in the technology through which the company provides a
tailored — version of ordering application or the website. Through ordering on mobile phones
the services and products are easily made available to the customers in this pandemic. This has
also enhanced the customer experience as they are now able to communicate their reviews on the
services being offered to them.
Pandemic has largely impacted the changes which are done on the organization's strategy
and its operations. Due to pandemic, strategy and operations of Costa Coffee has changed which
incurs to loss and largely affects sales and profit of company as whole (He and Harris, 2020).
The operations of company have now been framed in such a manner that it provides its services
to the customers which are based on satisfying the needs and wants of customers. The pandemic
has degraded the value of customers as mobility factor has been decreased due to the risk caused
due Covid — 19.
The changes which have taken place during this pandemic at Costa Coffee are as follows -
 Change in role of Assistant Store Manager is at risk and under consultation.
 Costa Coffee has safely and quickly opened 2,400 stores which are now trading with the
help of Government's VAT reduction.
 New “Eat Out to Help Out” scheme has been launched for trade to recover to pre —
covid levels (Kerigan, 2020).
 A Furlough Scheme is introduced to provide financial support and to look after the team
members. This scheme is helpfully provided by Government.