[FULL ACCESS] Analyzing Sustainability and Marketing in Tourism

This assignment delves into the complexities of sustainability and marketing in tourism. It involves analyzing various research papers on topics such as CSR best practices for abolishing child labor, consumer protection legislation, climate change, medical tourism facilitators, and transnational transplant-related crimes. The purpose is to identify key issues related to resilience, sustainability, and responsibility in tourism and provide a comprehensive overview of the challenges and potential solutions.

LEGISLATION AND ETHICS IN TRAVEL
AND TOURISM SECTOR

TABLE OF CONTENTS
INTRODUCTION..............................................................................................................1
TASK 1.............................................................................................................................2
1.1 Legal and regulatory frameworks of travel and tourism sector...............................2
1.2 Surface, sea and air transport law..........................................................................2
TASK 2.............................................................................................................................7
2.1 Impact of principles of health, safety and security legislation on travel tourism
sector............................................................................................................................7
2.2 Legislation relates to equality with references to UK tour operator.........................8
TASK 3...........................................................................................................................10
3.1 Contract legislation in relation to travel and tourism customers............................10
3.2 Consumer protection legislation in relation to travel and tourism customers........10
TASK 4...........................................................................................................................15
4.1 Ethical dilemmas faced by travel and tourism sector............................................15
4.2 Corporate social responsibilities' policy in travel and tourism business................16
CONCLUSION............................................................................................................... 17
REFERENCES...............................................................................................................18

INTRODUCTION
In the travel and tourism industry, legislation and ethics considered major part to
attain desired results. In this context, different activities and tasks have been performed
to implement smooth functioning at workplace. Apart from this, it is the only industry that
contributes major part in economic development (Martin, Van Assche and Codreanu,
2016). Present study based on the Thomas Cook Group which provides different kinds
of travelling activities in UK and attracts more customers as well. Furthermore, the
company also develop their operations to increase customer base of different nations.
For gaining insight information of the business, it covers legal and regulatory
frameworks of travel and tourism sector. Furthermore, it includes surface, sea and
transport law with consideration of legal regulatory. Moreover, it focuses on the contract
legislation in relation with travel and tourism customers. At last, it provides discussion
on ethical dilemmas faced by the industry.

TASK 1

1.1 Legal and regulatory frameworks of
travel and tourism sector
In UK, travel and tourism industry
consider several functions and operations
that are developed effective results in the
country. With this regard, different ways
consider which helps to relate different
activities in the business environment.
Furthermore, there are certain parties also
involved who take part in the industry with
special aspect. For instance, contractor,
customers, suppliers, etc. (Moghavvemi,
Ormond and Chandy, 2017). These parties
make their proper interaction that is
important to focus on the innovations and
creativity as well. Although, there are
different rules, regulations, norms
implemented that are related with the
country operations. When Thomas Cook
Group not following these rules and
regulations, their operations and functions
get affected. They are explained under
here:
 Strategic Rail Authority: It
consists of non-departmental public
body in UK, which set up under the
Transport Act 2000. It helps to
provide strategic direction in the
railway industry. It was abolished by
the Railway Order 2006. Therefore,
functions are observed and
1.2 Surface, sea and air transport law
In the travel and tourism sector,
there are several activities consider attract
different customers in the business
environment. With this regard, Thomas
Cook Group determines law for different
perspective at workplace. They are as
follows:
 Surface Law: This consideration
determines in the International
Carriage Passenger Road Act
1979. It assists to look upon the
protection for rights of customer in
the country. As a result, claims are
also related with physical damages.
Rules and regulations determines to
protect luggage of passengers with
include Carriage Railway Act 1972.
These kinds of laws regulated to
make transport with passengers. In
addition to this, Thomas Cook
Group also considers their part with
safeguarding activities in the
activities. In addition to this, it is
important to look towards the
effectiveness of transport of goods
and to maintain safeguarding in the
workplace area (Moghavvemi,
Ormond and Chandy, 2017).
 Sea Law: It is considered safety
and security towards goods and

delivered in the office of rail
regulations (Tambo, Madjou and
Khater, 2017). Government also
consider different activities that
regulated to make more
interventionist role in the successful
results.
 Health and safety executive:
Health and safety executive
published third annual science
review aspect that focus on the
work in the field. In this
consideration, health and safety
includes rights to come and make
safety very well from the job. As
results, their mission is to prevent
work related death, injury and ill.
 Health and safety commission:
Health and safety commission in
UK consider non-departmental
public body. This is created to
maintain health and safety in travel
and tourism consideration at
workplace. This considers Act in
1974 which was established on 31st
July 1974. In addition to this, it also
covered responsibility of England,
Wales and Scotland. Therefore,
activities design to merged health
and safety to make security for all
people in the travelling (Martin, Van
passengers in ship with different
environmental elements. There are
different aspects has been measure
in the business that are related with
the nos of passengers. These
aspects related with the safety and
security of people and their goods
when they are on ship. There are
several equipments consider in
international convention to maintain
safety and security at sea (Gholami,
Ravishankar and Machet, 2017). In
ship, liability also increases when
people suffered loss with damages
in the nation. In this consideration,
Athens Convention Act 1974 has
been followed by Thomas Cook
group.
 Air Law: Air Law includes rules and
regulations in the international
carriage and documentation in
convention of 1929. Hence, family
members of passengers get benefit
of compensation after death. They
consist right to claim towards
personal injury. Different types of
freedom agreements included in
1944. Rules and regulations related
with landing across different
perspective. With this consideration,
cargo and mail consist for territory.

Assche and Codreanu, 2016).
 International Air Transport
Association: It is international
trade association which consist of
278 airlines with primary
consideration at workplace. In this
aspect, airlines account support to
carrying activities that consider
industry policy and standards. It is
formed in April 1945 so that
successor international air traffic
association also implemented in
different nations. It creates
benchmark to face competition in
cutthroat manner (Tambo, Madjou
and Khater, 2017).
Air travel Operators Licensing: Air
Travel operators consider their part in
scheme of the financial protection to
people. Therefore, they consider their
concentration on the purchased package
holidays and flights from the tour
operator’s members.
These considerations included in
common law that is related with the
contract of carriage. In law included with
variety of legislation in the Railway Act
1993. In addition to this, carrier by air act
1961, Shipping Act 1999 implemented.
TASK 2
2.1 Impact of the Principles of health, safety and security legislation on travel tourism
sector
In the travel and tourism activities, legislation consider important role in the
business success. With this consideration, health and safety require in proper way to
attain determine significant results. It assists to minimise and reduce risk in the travel
and tourism sector. In Thomas Cook Group, different activities determine responsibility

to maintain safety at workplace. Thus, they are able to find hazards that create negative
impact on the activities. As results, precaution has been selected to protect
environment. In addition to this, health and safety in environment requires specific
regulations which could be directed to perform duty and responsibilities. Therefore, it
ensures proper functioning at workplace. In addition to this, guidelines implemented for
health and safety to increase knowledge in the country. In this regard, following
regulations need to be implemented at workplace:
 Health and Safety Act 1974: This act stands for primary legislation that covers
occupational health and safety in Great Britain. This element considers
maintaining proper safety and security in terms of health with executive and local
authority. There is several numbers of authorities that take place in travel and
tourism sector to maintain effectiveness with proper outcomes (Higham, Cohen
and Finkler, 2016). Therefore, Thomas Cook Group needs to maintain proper
security and effectiveness to implement data in secondary legislation.
 Occupiers Liability Act 1984: According to this Act, an occupier covers liability
for trespassers. They decide to owed duty with exact application of the decision
has been unclear. Matter also undertaken on the basis of Law Commission for a
report. As a result, it considers effective results at workplace. In other words, it
can determine to amend the law of England and Wales to the person who
suffered injury.
 Data Protection Act: According to this act, in UK there are several data
considered as person information that need to kept safe. This is because, there
are certain outstanding changes implemented that needed to appear for team
with reference to the annotations. Furthermore, it is also consider provision in
which manager need to maintain security regarding personal information of
customers. The chosen enterprise need to follow it and consider proper security
at workplace (Gholami, Ravishankar and Machet, 2017).
 Duty of Care and Vicarious liability: Parents consider liability for the different
act towards the children. Hence, it is duty of care for them to maintain effective
results at workplace. Vicarious liability established in the Thomas Cook Group
with care duty which imposed by manager that broken. However, it not claimed

that identify to breach it (Greenwood and Dwyer, 2015). Employer never
breaches it with escape liability in particular manner. There are mainly three
elements included which need to established and consider relationship between
employees and employer that committed within the course of employment.
2.2 Legislation related to equality of UK’s tour operators
In order to implement the different activities at UK environment, Thomas Cook
Group need to consider their role to protect environment with implement different
legislation. Following are certain regulations they consider with reference to equality:
 Sex Discrimination Act 1976: According to this act, Thomas Cook Group needs
to focus on the proper management in their business. In this regard, they need to
avoid discrimination on the basis of gender. Hence, they possess roles to keep
proper and effective results through provide same opportunity to both.
 Employment Protection Act 1978: Employment Protection Act consists with the
employment rights. It includes two piece of legislation in the contract of
employment and pay proper attention towards the effective results at workplace.
 Disability Discrimination Act 1995: In respect to focus on this act, normal and
disable person need to provided same opportunity in the consideration of travel
and tourism sector. It is the best way to attain more significant advantage
(Higham, Cohen and Finkler, 2016).
 Employment Act 2002: These acts consider new rules and regulations on
employment which consider adoption leave, pay and changes in the tribunal
system. Therefore, Thomas Cook Group needs to focus on it and maintain
effectiveness at workplace.
 Human Right Act 1998: This act defend to the several rights that need to
provided by UK to their employees that are work in different industries. It is
important to treat all people fairly and provide them all rights as well.
These regulations create impact on the passengers and travel and tourism sector
in following aspect:
 Key legislation and regulations: In order to follow the above rules and
regulations, people are protected in Thomas Cook Group. Therefore, it increases
effectiveness of the different services that undertaken in creative consideration.

 Health and safety: Furthermore, the chosen organisation can also maintain
health and safety that helps to focus on the creativity and effectiveness in the
business environment.
 Fair trading: In addition to this, it consider fair trading to consider proper
advantages at workplace through treat all employees in same manner (Higham,
Cohen and Finkler, 2016).

TASK 3

3.1 Contract legislation in relation to travel
and tourism customers
In order to maintain relationship
between travel and tourism industry and
passengers, it is important to make
contract in positive aspect. In this regard,
different conditions has been undertaken
which are related with the specification of
different activities (Chew and
Darmasaputra, 2015). Thomas Cook
Group prepares their different contract law
that are as follows:
 Legislation relating to contract
for supply of goods: In respect to
supply goods, there are different
rules and regulations included. In
this way, it is important to cope up
with the contract regarding supply of
goods. It is essential to focus on the
contract undertaken to maintain
security at workplace. For instance,
match the model with examined
activities. Further, correspond with
the pre-contract information at
workplace.
 Contract for provision of
services: In this regard, contract
has been made to consider
provision of services (Moghavvemi,
Ormond and Chandy, 2017).
Therefore, Thomas Cook Group
3.2 Consumer protection legislation in
relation to travel and tourism
customers
Consumer protection legislation
consider important role in Thomas Cook
Group. This is because it helps to protect
rights and interests that assist to consider
standards in systematic way (Martin, Van
Assche and Codreanu, 2016). With this
regard, following are certain consumer
protection legislations implemented in
relation with travel and tourism activities:
 Trade Description Act 1968: This
act denotes by the UK Parliament in
which rules and regulations
ascertained that prevent
manufactures, retailers and
services industry as well. All right
trade description must be provided
by travel and tourism industry
otherwise it is called as offence.
 Consumer Protection Act 1987:
This act considers important
changes in the consumer law that is
implemented in the European
Community. Product liability
considers maintaining security and
security for all customers (CAFFYN,
2018).
 Package Travel: Package travel
considers different aspects of

needs to make sure that services
never harm to any person in the
organisation.
 Contract related to package
holidays: In this way, contract
related to the package holiday
assists to make sure that
effectiveness will be developed to
gain significant advantages. It helps
to focus on the systematic results.
 Valid contracts: In this regard,
Thomas Cook Group has a
responsibility to consider valid
contract with different people so that
effectiveness could be maintain. In
this way, it is important to cope up
with the innovations and managing
targets to attain desired results at
workplace. With the help of the
creativity, it has been manage
successfully (Goldstein, 2015).
Unfair Contracts: Unfair contract need to
reduce by the Thomas Cook group to
maintain effectiveness at workplace. In this
regard, it is important to maintain and keep
security among the different parameters at
workplace. It will help to protect the whole
environment in a significant manner.
management activities which is
essentially followed by the business
to develop effectiveness.
 Package Holidays and Package
Tours Regulations 1992: In order
to provide packages to customers,
Thomas Cook Group needs to
maintain their operations by
following different rules and
regulations at workplace
(Guttentag, 2015).
In addition to this, in consideration
of accommodation services, there are
different laws has been regulated in the
UK. They are as follows:
 Hotel Proprietors Act 1956: Apart
from this, this act also considers to
maintain security and safety of hotel
appliance. In this commencement
establishment activities consider
with special contract (Raj and Griffin,
2015).
Food Act 1984: According to this act,
Thomas Cook Group has responsibility to
maintain security and safety in material
which they implemented in the business.
In this regard, it is important to look upon
the creative advantages and effective
results at workplace.

TASK 4
4.1 Ethical dilemmas faced by travel and tourism sector
In the travel and tourism sector, there are different ethics consider which create
impact on the country operations. Thomas Cook Group needs to essentially adopt it
which defines as follows:
 Employment ethics: Employment ethics consider responsibilities of employer. In
this aspect, specific responsibilities included which need to maintain relationship
in ethical manner (Goodwin, 2017). Good moral conduct of employees conduct in
this way by Thomas cook group.
 Financial and investment ethics: Ethics could be determines in the context of
right and wrong behaviours in term of principles and integrity. It consider branch
of the morality which derived from daily life (Tambo, Madjou and Khater, 2017).
Therefore, government of country consider certain rules and regulations which
need to given on the basis of effective results.
 Ethics of advertising: Advertising also contains certain ethics. In this way, there
are different aspects has been undertaken in the business that never harm to the
customers. In other words, Thomas Cook Group need to follow set of moral
principles that govern by a person behaviours and conduct activity as well (Crang
and Hughes, 2015).
 Green issues in business: In the environment, certain activities need to
consider that helps to manage green environment in effective aspect. Therefore,
it is important to focus on the business and its creativity to gain more significant
advantages at workplace.
 International business global ethics: In the international market, every country
se their own principles and regulations. Therefore, it is important to focus on the
systematic aspect of the global ethics (Higham, Cohen and Finkler, 2016). In this
way, Thomas Cook group need to focus on the proper management of functions.
In travel and tourism business, there are different dilemmas exist that faced by
Thomas Cook Group which includes different factors. They are as follows:

 Marketing tourism responsibly: Tourism business mainly responsible towards
security so that it is important to follow marketing rules and regulations in the
international environment (Faure and Arsika, 2015).
 Supporting local economies and political regimes: Furthermore, it is
important to support local economies and political regimes. In this way, it is
important to develop positive aspect in the local and international market.
 Using resources economically: In this way, it is important to using resources
economically. This is because, manager of the business need to kept their
operations in mind to maintain effective results (McCabe and Diekmann, 2015).
 Reconciling business life with moral values: Furthermore, moral values and
rules need to follow by Thomas Cook Group to create and maintain security at
workplace. It will assist to manage functions economically.
4.2 Corporate social responsibilities' policy in travel and tourism business
In respect to focus on the ethical issues and dilemmas, travel and tourism
industry need to follow all rules and regulations that are related with the effective
consideration of environment (Font and McCabe, 2017). They need to maintain
environment ethical in following consideration:
 Responding to ethical consumerism: In respect to develop effective
functioning, Thomas Cook Group has responsibility to deal with the ethical
consumerism. This is because follow ethics is the main aspect of travel and
tourism activities.
 Environment and social auditing: Furthermore, they need to develop their
understanding and outcomes with consider social auditing (Makinde, 2016). This
is because; ethic must be following with implementing properly with identifying
social consideration at workplace. It will assist to focus on systematic working.
 Developing codes of practices: In addition to this, policies of ethics also
consider with undertaken codes of practices. Codes of practices usually available
in the business website and consider for financial statements of the company.
Therefore, it is important to focus on it (Gholami, Ravishankar and Machet,
2017).

 Role of corporate social responsibility: Corporate social responsibility
considers main aspect in the business success. Therefore, it is important to focus
on the maintain relations with staff and customers as well.
 Corporate governance: Corporate governance is the system of rules, practices
and processes. This is because, it consider effective advantages which
controlled by the firm essentially (Greenwood and Dwyer, 2015). It is important
for the people that are connected with Thomas Cook Group. For instance,
shareholders, management, customers, suppliers, etc.
 Human rights: Human rights consider moral principles which describe standards
of human behaviour. In this way, different activities considered that are regularly
considered for the municipal and international law (Tse and Tse, 2015).
CONCLUSION
From the above report, it can be concluded that travel and tourism activities
consider important role in business success. In this regard, report summarised about
the Thomas Cook Group operations and functions that are carried to maintain safety
and security. Furthermore, it carries legislations that are essential part to consider
effectiveness in the chosen business environment. There are different acts consider that
take place important role to measure effectiveness and success to cope up with aims
and objectives. With the help of the ethics and rules, the company can develop their
customer base with their loyalty program. In respect to target new people, there are
different rights of people need to implemented that assists to look upon the creative
advantages and disadvantages.

REFERENCES
Books and Journals
CAFFYN, A., 2018. 16 Slow Tourism. Special Interest Tourism: Concepts, Contexts and
Cases, p.183.
Chew, Y.T. and Darmasaputra, A., 2015. 12 Identifying research gaps in medical
tourism. Destination Marketing: An International Perspective, 36, p.119.
Crang, M. and Hughes, A., 2015. Globalizing ethical consumption. Geoforum., 67,
pp.131-134.
Faure, M.G. and Arsika, I., 2015. Settling disputes in the tourism industry: the global
code of ethics for tourism and the world committee on tourism ethics. Santa Clara
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Font, X. and McCabe, S., 2017. Sustainability and marketing in tourism: its contexts,
paradoxes, approaches, challenges and potential. Journal of Sustainable Tourism,
25(7), pp.869-883.
Gholami, R., Ravishankar, M.N. and Machet, C., 2017. An exploratory study on
sustainable ICT capability in the travel and tourism industry: the case of a global
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Goldstein, J.S., 2015. CSR Best Practice for Asbolishing Child Labor in the Travel and
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Goodwin, H., 2017. 14 Issues of Resilience, Sustainability and Responsibility in
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Greenwood, V.A. and Dwyer, L., 2015. Consumer protection legislation: A neglected
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Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism, 18(12), pp.1192-1217.
Higham, J., Cohen, S.A. and Finkler, W., 2016. Climate change, tourist air travel and
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Makinde, O.A., 2016. Physicians as medical tourism facilitators in Nigeria: ethical issues
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Martin, D.E., Van Assche, K. and Codreanu, I., 2016. Prevention of transnational
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Tambo, E., Madjou, G. and Khater, E.I., 2017. Ethical, legal and societal considerations
on Zika virus epidemics complications in scaling-up prevention and control
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Tse, T.S. and Tse, Q.K., 2015. The legal aspects of “zero-fare” tour in shopping tourism:
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