One-year strategic management plan for Lord Wolseley Hotel, Sydney

Running head: STRATEGIC HOTEL MANAGEMENT AND HOTS
One-year strategic management plan for Lord Wolseley Hotel, Sydney
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STRATEGIC MANAGEMENT AND HOTS
Executive Summary
Strategies make the companies and organizations aware of the areas, which they have to cover
for achieving success. In other words, strategy can also be considered as the action plan, which
the companies and organizations make for altering the current business scenario. Every
personnel are entrusted with the responsibility to act according to the developed strategies.
However, the role of the managers is crucial in terms of regulating the performance exposed by
the staffs. These aspects reflect the significance of strategic management in the workplace. This
assignment, through the example of Lord Wolseley Hotel, makes the personnel aware of the
ways and means for managing the compliance towards the developed strategies. One year
strategic plan is the main highlight of this assignment. Along with this, Hotel Operation Training
Simulation (HOTS) gains an important position in the assignment in terms of enhancing the
professional career of the staffs.

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STRATEGIC MANAGEMENT AND HOTS
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Theoretical analysis of the micro and macro environment of Lord Wolseley Hotel.................3
2.1 Micro environment................................................................................................................3
2.1.1 SWOT.............................................................................................................................3
2.2 Macro environment................................................................................................................4
2.2.1 PESTLE..........................................................................................................................4
2.3 Theoretical analysis...............................................................................................................4
2.3.1 Total quality and strategic management theory..............................................................4
2.3.2 Theory of planned behavior and Theory of reasoned action..........................................5
3.0 Argument for transformation of strategy into strategic management........................................5
4.0 Influence of transformation on strategic direction.....................................................................7
5.0 Recommendation.......................................................................................................................8
5.1 Hotel Operation Training Simulation....................................................................................9
6.0 Conclusion...............................................................................................................................10
7.0 References and bibliography...................................................................................................12

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STRATEGIC MANAGEMENT AND HOTS
1.0 Introduction
Strategies or action plans are essential documents for the companies and organizations.
This is in terms of enhancing the productivity in an efficient and effective manner. The role of
the manager is important because, they are the ones in charge of managing the performance and
estimating its effectiveness towards the fulfillment of the identified goals and objectives (Enz,
2009). This assignment attempts to prepare one year strategic plan for Hotel Wolseley. One of
the typical components of this plan is Hotel Operation Training Simulation (HOTS). The word
“simulation” can be correlated with the managerial role of controlling the performance of the
staffs.
2.0 Theoretical analysis of the micro and macro environment of Lord Wolseley Hotel
2.1 Micro environment
2.1.1 SWOT
Provision of accommodation in the close proximity of bars and restaurant makes Hotel
Wolseley a popular name among the customers. Sydney City Centre adds to the geographical
location of the hotel, enhancing the brand image of the hotel. Renovation of the rooms and
restaurant in the recent past has generated high revenue (Lordwolseleyhotel.com.au, 2018). The
major drives behind this are preservation of traditional values, old school, amusement parks for
children and well ventilated rooms. Viewing from the financial perspective, the travel agencies
do not bear the accommodation costs within the travel packages. This issue compels the
tourists to try alternative payment options. Indulging in partnerships with the travel agencies,
for sponsoring the accommodation cost would reduce customer worries regarding payment.