Strategic Hospitality Management Assignment

Running head: STRATEGIC HOTEL MANAGEMENT AND HOTS
Strategic Hotel Management and HOTS
Name of the Student:
Name of the University:
Author Note:

1STRATEGIC HOTEL MANAGEMENT AND HOTS
Executive Summary
This paper will highlight the strategic plan of HOTS hotel in Sydney. The various models of
strategic management such as Porter’s five forces, value chain analysis, SWOT are discussed in
the paper. It has been found that HOTs hotel is trying to expand in other countries and it is trying
to implement various innovative ideas for the development of the hotel. The hotel is also trying
to develop eco-friendly techniques so that the customers become aware of the environment. The
hotel is designed for the luxury and the high class people. It is also becoming very difficult to
compete with the other competitors in the hotel and thus the hotel is trying to develop innovative
ways for its development.

2STRATEGIC HOTEL MANAGEMENT AND HOTS
Contents
1.0 Introduction................................................................................................................................3
1.1 Mission of HOTS Hotel.........................................................................................................3
1.2 Vision of HOTS Hotel...............................................................................................................3
2.0 Micro Environment Analysis.....................................................................................................4
2.1 SWOT........................................................................................................................................4
2.2 Porter’s Five Forces...................................................................................................................5
2.3 Value Chain Analysis............................................................................................................6
5.0 Corporate Social Responsibility..............................................................................................10
6.0 Conclusion...............................................................................................................................10
References......................................................................................................................................11

3STRATEGIC HOTEL MANAGEMENT AND HOTS
1.0 Introduction
HOTS hotel is a one of the leading hotel in Sydney. The hotel started its operation in
2008 and is providing services to the customers at an affordable rate. The hotel also has the
provision of bar and restaurant and it is budget friendly. The hotel is located in a very proper
place and it is only a short distance from the city center. HOTS hotel also has the provision of
online booking for its restaurant and bar where the people can spend quality time with their
friends and families. The hotel targets luxury and middle class families from various parts of the
country. This paper will provide the micro and the macro environment analysis of HOTS hotel.
Moreover, it will also highlight some of the strategies which are necessary for its operation and
which will help in improving the mission, vision, ethics, objectives, CSR and goals of the hotel.
Some theoretical models will also be discussed for the strategic recommendation of the hotel.
Practical examples of the hotel in its various areas of operation using the strategic models will be
discussed in the paper.
1.1 Mission of HOTS Hotel
To be a leader in the hotel industry of Sydney and creating heart filled experience for the
guests.
1.2 Vision of HOTS Hotel
To give the customers a warmth of hospitality by offering professional and personalized
services every time.