Strategic Leadership for M & Co.: Opportunities and Threats Analysis

Strategic leadership

STRATEGIC LEADERSHIP 1
Introduction
This report is the continuation of stage 1 of the strategic leadership. In the previous report, the
discussion is made on the M & Co. It is a store of selling the women, men and children
clothes (M & Co., 2019). The environment of the organisation has been analysed in the stage
1 with the help of different tools such as PESTLE, Porter’s Value Chain, VRIN Fraework,
and BCG Matrix. At the end of the stage 1, recommendation has been mentioned on the basis
of analysis of environment. In this report, the discussion is made on the issue which is face by
the organisation. Race framework will be used to analyse the opportunities and threat for the
company in order to adopt the different strategies.
Issues and development of strategic proposals
How does the organisation respond to changes in the macro environment?
Consumer’s income is a factor that affects the growth of the organisation because demand of
consumers is totally relies on the income of consumers (Zhang, and Benyoucef, 2016). It is
observed that there are many competitors of the company who provide the similar nature of
product to consumers due to which the bargaining power of consumers is high. The company
analyse the competitors product and services and try to providing the differentiate product
with the service of outfit guide in order to responds the changes of macro-environment.
Differentiate product attracts not only attract the consumers towards the services but also
satisfy the needs and desire of the consumers. It is also observed that the company offer the
reasonable prices as compare to its competitors in order to attract the large number of
consumers towards the services of organisation.

STRATEGIC LEADERSHIP 2
How does the firm access the untapped market?
The company provides the services of fashion trends to consumers (M & Co., 2019). It is
observed that the organisation does not provide the services of sports apparel. The service of
the company does not include the sports-wear (Adler, and Clarke, 2017). There are limited
locations in which the company operates to provide the services such as UK, Continental
Europe, and Middle East. The company is growing by providing the services to the large
number of consumers in order to achieve the success. The company expand its business at the
online platform so that the consumers of every location attract towards the services. The step
taken by the company can helps to grab the large market share of untapped market. It can be
said that the company is growing and change its target segment as per the requirement.
Options
Innovative services
It has been seen that the organisation provide the services of fashion trends as per the other
competitors. It is recommended that the company also has to cover its untapped market in
order to grab the high market share in the clothing industry. The company has to provide the
services of sports apparel with the fashion clothes so that they fixed the brand for all types of
services of clothing wear. Variety of clothes helps to attract the number of consumers
towards the services of the organisation. It is the best option for the company to provide the
services to expand the business at the large area (Choudhury, and Saura, 2015).
Develop the strong distribution channel
The other option is to develop the strong chain to distribute the services in the number of
areas. It is good step taken by the company to enter the online platform to provide the