Making the Sale Between the Boundaries of the Country

Added on -2020-02-14

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Global Marketing
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................31. Analysis of Croove Company.................................................................................................32. Product of the company..........................................................................................................53. The market of Croove.............................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONThe global marketing is making the sale between the boundaries of the country. Thismeans that selling of the products overseas. The global marketing develops a huge customer basefor the company and increase profitability of company to the large extent. Global marketingrequires planning and designing various strategies to make profit globally. Global bus9ness arecontributing in the economy largely. Earlier the businesses are not involved in buying and sellingof product oversea there was a communication gap and geographical gap (De Mooij andHofstede, 2011). Due to decrease in communication gap with help of new technologyimplementation and the reduced geographical gaps with help of better transportation systemsenhances the activities of the businesses globally. Now the companies are frequently involved inmaking sales of their product between the tow boundaries of the country. The global market srich in new growth opportunities and highly competitive. So, the companies who are planning toenter global market first have to carry out market survey, develop appropriate strategies toestablish business successfully in global market. This report studies the growth of Croovecompany engaged in car sharing services and the scope and growth opportunities of Croove inglobal market.TASK1. Analysis of Croove CompanyThe croove organisation is developed by Mercedes. This is serving to the people ofMunich. The company deals in car sharing services. This company is shown huge growth andcustomer loyalty with implementation of effective strategies and new technology in the operationof organisation. The various companies other than Mercedes like Ford , Volvo also developedtheir car sharing company but they only deals with the same brand cars (Brondoni and Musso,2010). While the croove is engaged in sharing if all type of cars unless and until car is damaged.The car shared by croove company should not be older than 50 years and should be in good

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